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TH CREATIVE

@thcr8tive

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Elite Partnerships. Global Impact.
Branding the future of sports culture.
Athlete-first | Purpose-led | Legacy-driven
[email protected]
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Another Planet Fitness Corporate Convention in the books, and what a great time we had bringing this activation to life for our longtime client, Team Code Blue! As a leading technology integration partner within the Planet Fitness franchise network, Code Blue continues to expand its services and solutions. Our job? Make sure the right people know about them. This year’s booth strategy was pretty simple: Get people in, give them a reason to stay, and create opportunities for meaningful conversations. From interactive experiences and thoughtful gifting to dedicated time with clients and franchise partners, every detail was designed to attract attendees, keep them engaged, and give the Code Blue team an opportunity to introduce their latest products and services. And judging by the energy inside that booth, I’d say we nailed it! One of our favorite parts of these activations is reconnecting with longtime partners, meeting new faces, and watching those relationships continue to grow. A huge thank-you to Team Code Blue and everyone who helped bring this experience to life. We’re already looking forward to next year! If you stopped by our booth, tell us below: What was your favorite part of the experience? #TeamCodeBlue #PlanetFitness #ExperientialMarketing by @thcr8tive
1
7 days ago
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Loved serving as the Creative Director and Brand Agency Lead for our client, Club Blue, at the Planet Fitness Franchisee Conference in Dallas. As one of the primary sponsors, we had the opportunity to transform a 16x20 booth space into a fully immersive branded experience that blended strategy, storytelling, and innovation. Our vision was to create a custom basketball-inspired activation featuring: 🏀 A branded basketball hoop installation 🏀 A full basketball court wrapped in Club Blue messaging 🏀 Interactive visuals showcasing the client’s newest rollout: Heat Mapping technology One of my favorite creative elements was incorporating body movement and placement on the basketball court to visually represent the heat mapping technology that franchisees can now integrate into their clubs. It was a powerful way to make the product feel experiential, engaging, and easy to understand in a live environment. This activation was a perfect example of how strategic branding and creative direction can work together to turn a booth into an unforgettable brand experience. Proud of the entire team that helped bring this vision to life. #CreativeDirection #BrandStrategy #ExperientialMarketing by @thcr8tive
1
5 months ago
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At @thcr8tive , we believe the founder is the brand. For this project, we partnered with a visionary tech CEO and philanthropist @guido.ronghi who’s ready to step into a more visible leadership role online. Our goal wasn’t just to create content, it was to build a narrative around the founder himself. We curated a founder-focused social strategy that highlights: • his entrepreneurial journey • the impact of his philanthropic work • the mindset behind building and scaling technology companies Over the next month, you’ll see a series of content drops designed to visually capture his story, communicate his vision, and position him as a thought leader in the tech and innovation space. Because when the story is clear, the audience follows. Founder-forward branding by THCr8tive. #FounderBranding #PersonalBrandStrategy #EntrepreneurBranding taken in Los Angeles, California by @thcr8tive
1
7 months ago
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Founder Forward Branding In this Q&A, designer @latoiarondo opens up about her inspiration, the LR24 woman, and why she created @lr24brand Creative Direction | Production Planning | Copy Concept by @thcr8tive
0
7 months ago
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Flashback to one of the first athlete deals On Running did with a track athlete—and honestly, this one meant more than just a shoot. This partnership spoke directly to our model and our core mission: helping athletes build a thriving legacy beyond the track, beyond the field, and beyond the sport itself. Creating partnerships that are impactful, intentional, and able to live on outside of competition is what we stand for. This collaboration was a true reflection of that vision. Miami energy, an incredible team, and a moment that reminded us why we do this work. Looking forward to many more with our friends at @on by @thcr8tive
0
9 months ago
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I never share my work but I’m going to start!!!! From ideation to execution — this is what branding looks like in motion. This montage captures a recent project with the budding brand @lr24brand where we led creative direction, production, and brand visual strategy. From concepting the shoot to building the right team and executing the vision on set, this project was a reminder of why we love what we do. At @thcr8tive , we don’t just make things look good — we translate brand identity into visual language. Every frame, every detail, every moment is intentional and rooted in strategy. Huge shoutout to our full production team who brought this to life. The final result is always a reflection of collaboration, trust, and aligned vision. I’ll be sharing more behind-the-scenes and finished visuals like this throughout the page so you can see how we help brands show up visually — with clarity, cohesion, and impact. More to come. Branding & Visual Production @thcr8tive | @anthoniallen Videography @61.mm Model @thesydneymartin MUA @keylooksmakeup Hair @ladyscotthairco BTS @kh.pics Location @peerspace #branding #brandstrategy #production #creativedirection by @thcr8tive
7
9 months ago
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Branded, intentional, unforgettable. 💡 The A. Allen Group had the pleasure of creating, directing, and producing a full activation for our client Team Code Blue as they made their mark at this year’s convention. From concept to execution, every detail was designed to reflect the heart of their brand — and the result? A dynamic, immersive experience that attendees are still talking about. Big thanks to our incredible production partners at @encoreevents90210 for helping us bring this vision to life seamlessly. 👏🏾 Thanks to our amazing host @johnsalley for keeping our booth activated! At AAG, we don’t just plan events — we create branded experiences that leave a lasting impact. #AAllenGroup #BrandExperiences #EventProduction #CodeBlueActivation #ConventionReady #CreativeDirection #EncoreEvents90210 #PurposeDrivenDesign #EventMarketing #BrandedImpact taken in Puerto Rico by @thcr8tive
2
a year ago
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At A. Allen Group, we don’t just build activations—we build brand experiences. For our latest project at the Planet Fitness conference, we brought our client’s brand messaging to life through intentional design and strategy. Every touchpoint of the activation was curated to reflect their mission: creating an inviting atmosphere for patrons while scaling their business through connection and visibility. When messaging and experience are aligned, that’s where the magic happens.✨ #BrandStrategy #ExperientialMarketing #PlanetFitnessConference #AAllenGroup #BrandActivation #WeBuildBrands #CodeBlue taken in AAllen Group by @thcr8tive
4
a year ago
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As a former pro football running back, I’m used to powering through my competition, that’s why I reach for Mucinex Instasoothe when I have a sore throat or cough. My go-to is the sugar free mixed berry cough relief. Instasooooooothe—that’s the sound of relief. taken in Los Angeles, California by @thcr8tive
8
2 years ago
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@dsproles43 X @2510show @dsproles43 played with some great quarterbacks so @2510show asked him to rank them, here’s what he said.. 1. Drew Brees 2. Michael Vick 3. Philip Rivers Live Today… Go watch✊🏾 #DarrenSproles #Football #podcast #Partnerships taken in Los Angeles, California by @thcr8tive
1
2 years ago
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Just wrapped an incredible activation in Las Vegas! The A. Allen Group team brought our client’s vision to life with a fully customized production, featuring a standout 20x16 booth at one of the year’s biggest conventions. From initial branding concepts to flawless execution, our expertise in convention production and event branding made this activation a true success – and our client couldn’t be happier! If you’re looking to elevate your brand’s presence at your next convention, visit our website to learn how we can make it happen. #AAllenGroup #EventProduction #ConventionBranding #lasvegasactivation taken in Los Angeles, California by @thcr8tive
2
2 years ago
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Wow!!! @tyrese wearing @plaayclothes on the cover of @hollywoodreporter …. Styled by @arellhughes Many thanks @aboveallrise 🫶🏽 Tap for product details #fashion #designer #arellhughes #plaayclothes #feature #thr taken in Los Angeles, California by @thcr8tive
2
2 years ago
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