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The Ascots Africa

@the.ascots

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A premium, boutique event blending global music, luxury hospitality, fashion & curated culinary experiences.

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Style was the language spoken all through The Ascots. Every corner held a new silhouette, a new statement, a new reason to look twice. From the tailoring to the boldness in every stride, nothing went unnoticed - the layering, the color choices, the way confidence was worn as effortlessly as the outfits themselves.

This is what happens when fashion meets purpose: it becomes art in motion. To everyone who turned up and turned it out, thank you for reminding us why this space matters. Your style was seen, and it was appreciated ✨🥂

#TheAscotsAfrica #HollywoodbetsDurbanJuly #FashionMeetsCulture #BestDressed #HDJ26 by @the.ascots

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3 days ago

A celebration of those shaping culture @sarahlanga , @therichmnisi and @tresorofficial brought Audacious Mastery to life with @johnniewalkerafrica at Hollywoodbets Durban July, where craftsmanship, style and legacy shared the same stage @the.ascots

#JWBlueLabelxAscot
#KeepWalkingAfrica
#JWBlueSociety by @the.ascots

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15 days ago

POV: You promised yourself you’d be there next year.

What a beautiful celebration of fashion, culture and unforgettable moments. The Ascots truly delivered an experience I’ll never forget.

If you missed it this year, don’t make the same mistake twice. Follow @the.ascots and be the first to know when tickets for next year’s event go live.

Trust me… this is one event you’ll want to experience for yourself.

See you at The Ascots next year. 🥂✨

#TheAscots #HollywoodbetsDurbanJuly #durbanjuly2026 by @the.ascots

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15 days ago

I wish I could’ve bottled the atmosphere at @the.ascots marquee at the Hollywood bets Durban July!

A premium experience that I wish didn’t end! The live performances were exceptional, every single live act delivered, the hospitality and attention to detail was outstanding!

I can’t wait for next year because how do you out do such a perfect day!! by @the.ascots

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16 days ago

A weekend where fashion, culture, and unforgettable moments came together. Grateful to have experienced the magic @the.ascots
Until next year. ✨🥂 by @the.ascots

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Bringing all the vibes to @the.ascots with @Johnniewalkerafrica 💎 #JWBlueLabelxAscot #KeepWalkingAfrica #JWBlueSociety by @the.ascots

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16 days ago

Luxury is never an afterthought. It’s built into every detail.
Having Laurent-Perrier as part of The Ascots experience brought a level of elegance that perfectly reflected everything this event stands for. From beautifully curated terrace spaces to exceptional champagne, every moment was designed to elevate the guest experience.
Together, we created an atmosphere where premium hospitality wasn’t just promised.. it was delivered. And you can see it through these captured images - luxury in every moment, and every pour.

#AscotAfrica #HollywoodbetsDurbanJuly2026 #LaurentPerrier #LuxuryExperience #PremiumHospitality by @the.ascots

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16 days ago

How do you explain the feeling of The Ascots to someone who wasn’t there? Simply put.. You don’t.

Some moments aren’t made to be watched. They’re made to be felt. The music, the energy, the people, the moments between the moments... and that’s what made this one so special.
A day we’ll be talking about for a long, long time.

#TheAscotsAfrica #HollywoodbetsDurbanJuly2026 #Durban #LuxuryExperience #SpecialMoments by @the.ascots

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18 days ago

Together with Handy Andy, we helped redefine what premium guest care looks like.

A massive thank you to Handy Andy for partnering with The Ascots and bringing genuine care to every guest experience.
From beautifully presented refresh stations stocked with everyday essentials, to phone and eyewear cleaning, shoe care, stain removal and thoughtfully curated amenities throughout our premium ablution facilities - every touchpoint reflected a shared commitment to excellence.

It’s partners like these that help transform an event into a premium experience. Thank you for believing in our vision and for helping us raise the standard in such a considered and meaningful way.

#TheAscotsAfrica #HollywoodbetsDurbanJuly2026 #HandyAndy #Durban #LuxuryLifestyle by @the.ascots

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18 days ago

A special thank you to South Side Hard Soda
The incredible Team at Southside brought undeniable energy to The Ascots with an activation that became part of the day itself.
From the beautifully designed photo moments to an ice-cold serve in hand, every detail added to an experience our guests won’t soon forget.

We’re proud to have shared the weekend with partners who believe in creating moments worth remembering. And here’s to many more.

#TheAscotsAfrica #HollywoodbetsDurbanJuly2026 #SouthsideHardSoda #Durban #LuxuryLifestyle by @the.ascots

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