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@the.branding

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The packaging for @therisingspf was designed to feel like something you’d naturally find at sea. Smooth, rounded, almost stone-like. An object inspired by the shapes, textures, and calm of the Mediterranean coastline. Just like the formulas inside, the packaging reflects a different way of thinking about sun care. Clean, mineral, and closer to skincare than traditional SPF. Developed in collaboration with @petitmoulinstudio, every detail was shaped to create an object that feels timeless, tactile, and quietly distinctive. It’s always rewarding to see an idea become something people can now hold in their hands. The full case study is now live at pirastudio.co. Source: @pirastudio & @petitmoulinstudio by @the.branding
6
3 months ago
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Lacoste SS26 documented by @rafael_moura & @gabriel.novis Photographer: @rafael_moura 1st Assistant: @999_nt Director: @gabriel.novis Dop: @bernardonegri Models: @begomes @izadantas @elisemariergt @rafafonseca 1st AD: @elismanukian 2st AD: @mirandamrt_ Colorist: @jpmhomem Director of Creative Image: @matthieualexandre Art Director: @alinanotalicia Stylism: @ferendes @gaegiallanza @annikijackson Set designer: @miguelfmello Set Manager: @hellobombinha Global Production: @rumeurglobal @flavialef @melinaharden Lacoste team: @amandinemorelfr @nbeguinot @carogeropro @berengere_colas Source: @matthieualexandre by @the.branding
3
3 months ago
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@venoretr’s packaging design for Pasty. The studio repositioned pasta as more than just food, transforming it into a cultural icon that sits at the intersection of heritage, style, and contemporary life. Blending Italian tradition with urban energy, the packaging moves beyond the kitchen and into popular culture. Source: @pentawards #pentawards #packagingdesign #graphicdesign #branding #foodpackaging by @the.branding
12
3 months ago
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On this episode of our Graphic Designers You Should Know About in 50 Seconds series, we look at Ivan Chermayeff, one of the most influential logo designers in graphic design history. Chermayeff co-founded the legendary New York studio Chermayeff & Geismar in 1957 with Tom Geismar, creating some of the most iconic brandings and logos in history. In 2003, Sagi Haviv joined the studio, became a partner three years later, and in 2013 the firm was renamed Chermayeff & Geismar & Haviv, continuing its legacy with a new generation of designers. Source: @twosstudio by @the.branding
1
3 months ago
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A little color. A little chocolate. A lot of summer. ☀️ Discover our Summer Collection across all Ganache Chocolatier boutiques 🤎 Source: @byganachechocolatier by @the.branding
1
3 months ago
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Tarjetones adentro de esta caja impreso todo en letterpress para regalar… a gente rara (¿quién no lo es?) Cada personaje viene pre impreso para que vos lo bautices con un nombre… raro. Y después escribís lo que quieras para el destinatario. Mirá en la última foto qué lindos se ven todos juntos!!!! By: @yaelfran by @the.branding
2
3 months ago
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Sweet Varla arrived in Rio Grande do Norte to make traditional American cookies even more irresistible. ✨🍪 With rich recipes, the perfect texture, and a mouthwatering presentation, the brand creates an experience that wins people over at first sight. Its visual identity blends sophistication and fun, combining charming details, cozy colors, and a playful touch that makes everything feel even more special. 🩵 And of course, Sweet Varla also has its own exclusive character, created to represent the essence of the brand and bring even more personality to its packaging, social media, and every detail of this sweet universe. 🤎🍪🍫 *Visual identity under Prior Use Certification Source: @estudiovintequatro by @the.branding
10
3 months ago
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Bobi’s — café de quartier Une identité non pas pensé comme une marque, mais comme une habitude. Celle du café du matin qu’on prend sans réfléchir. Du barista qui connaît votre prénom. De la table du fond qui devient votre table. Du quartier qui s’éveille pendant que la machine coule votre espresso. Au cœur de l’univers, il y a Bobi. Un cocker rêveur, le nez plongé dans sa tasse, qui regarde le quartier s’éveiller. C’est lui qui donne le ton : doux, familier, un peu nonchalant. Une mascotte qui n’essaie pas de vendre, juste d’accueillir. Le logo mêle un lettrage gras et rond, presque sculpté, à une signature manuscrite « café de quartier » qui rappelle les ardoises griffonnées à la craie. Un pied dans la tradition, un pied dans le présent. Inspiration façade @merlocafe_ Source: @justinetherme.studio by @the.branding
9
3 months ago
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KFC is rolling out its biggest global refresh in years, bringing together new menu innovations, modern restaurant formats and an evolved brand identity. From bold sauces and boneless chicken offerings to new beverage experiences, the brand is expanding how consumers enjoy KFC. The next chapter also includes next-generation restaurant designs and refreshed branding, aimed at creating more dynamic experiences for customers worldwide. #KFC #YumBrands #BrandRefresh #RestaurantMarketing #QSR FoodMarketing Marketing Advertising BrandStrategy CustomerExperience MarketingStrategy MarketingCampaign NewLogo LogoDesign by @the.branding
48
3 months ago
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This peanut butter line wastes zero time getting to the good part. It’s all about flavor, craveability, and big shelf impact. ⁠ ⁠ Designed by @heyrelish, the bold, wavy wordmark takes up most of the label, creating a unified block that’s easy to spot from a few steps away. Hazelnut, peanut, and chocolate each get their own punchy palette, so deciphering flavors feels effortless without piling on extra graphics. ⁠ by @the.branding
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3 months ago
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The package is a wedge of #cheese... literally. #Diecut holes punch through the triangular carton to reveal the actual product inside, collapsing the gap between container and contents. by @constantin.bolimond by @the.branding
2
3 months ago
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DM @halfpriceonly to get discount coupon! by @the.branding
1
4 months ago
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