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- Creative PR, Events & Marketing specialist
- Working for global brands, currently @gymshark
- Operating the relationship of youth culture & trends
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Gymshark Twists ‘n’ Sets Hair Supply Store! 

Last month we launched the Twists ‘n’ Sets pop-up in London, and it was an incredible experience! At Gymshark, we’re committed to breaking barriers and making fitness accessible for everyone.

Did you know that 45% of Black women avoid exercise because they’re worried about their hair? We wanted to address this challenge and support our textured hair and Black community by creating a space that eases those concerns.

Our pop-up was a hub for the fitness community, trendsetters, and black-owned brands, featuring:

✨ Hair products and tools for textured hair from our styling sponsor, Ruka Hair, and partners like TreasureTress, Plantmade, Nylahs Naturals, No Knot Co., Kurl Kitchen, Krafts By Kerry, and Beard Surgeon
✨ Complimentary hair treatments and services with Ruka Stylists and Trichologists
✨ The Twists ‘n’ Sets magazine, your go-to guide for haircare and fitness
✨ Our new diffuse sweat headband and matching workout sets

Hoxton, London October 2024 by @the.creative.pr
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2 years ago
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Celebrating Hispanic Heritage Month with a Dropset Pop Up 

New York, September 2024 taken in New York, New York by @the.creative.pr
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2 years ago
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Dami & Indiyah’s Carnival Kick Off 🇯🇲🇳🇬

We transformed the Gymshark Regent St. store into a carnival inspired party to celebrate Dami & Indiyah’s Styled By Collection 

The event included a styled by gifting suite, music, Caribbean food partners, Bumbu rum bar, dance machines, bum bag gifting, mini makeovers by MAC, a steps for stock market stall and more! 

London, August 2024 by @the.creative.pr
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2 years ago
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Introducing TNF: Tuesday Night Football ⚽️

An event hosted by Gymshark x Places + Faces to celebrate the football jersey product collab

Guests were invited to an underground car park which was completely transformed into the ultimate screening location with a match predictions ‘bet shop’, merch souvenir stand, food, drinks, music, games, prizes and more! 

Production: EYC
Food: Nando’s
Bar: Havana Rum & Peroni 

London, June 2024 taken in London, United Kingdom by @the.creative.pr
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2 years ago
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Fight night in 🍿🥊

London, March 2024 by @the.creative.pr
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2 years ago
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Studio Girl Miami at Reforming Pilates 🧘🏽‍♀️🩰🍓 taken in Miami, Florida by @the.creative.pr
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3 years ago
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Launching Twists n’ Sets with a workout activation celebrating BHM and supporting the launch of the new diffuse sweat headband designed for textured hair 

Miami, February 2024 taken in Miami, Florida by @the.creative.pr
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3 years ago
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Launching Lifting & Listening Sessions, kicking off with Ghetts x Gymshark

An exclusive talent lifting & listening workout event where guests were first to hear Ghetts’ new album On Purpose, With Purpose 

London, February 2024 taken in London, United Kingdom by @the.creative.pr
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3 years ago
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Ghetts x Gymshark On Purpose, With Purpose consumer album launch pop-up activation at Boxpark 

London, February 2024 taken in London, United Kingdom by @the.creative.pr
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3 years ago
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Michael Dapaah’s Tracksuit Party 💥

London, December 2023 taken in London, United Kingdom by @the.creative.pr
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3 years ago
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Launching Studio Girl with talent activations, taking ‘IT girl’ talent from barre to brunch 🩰🎀🌸💖

Autumn London, 2023 taken in London, United Kingdom by @the.creative.pr
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3 years ago
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Gymshark x Michael Dapaah Belly Must Go Sport Day Event 

London, July 2023 taken in London, United Kingdom by @the.creative.pr
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3 years ago
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