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Junior social creative @lego group | Creative thinker, designer, artist 🔆
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🎉 Excited to share my entry for Bulletproof’s “100 proof: Project B” competition and thrilled to announce its shortlisting! 🎉

My brief centred around a dynamic consumer demographic aged 18-24, deeply passionate about confectionery and snacking, while holding their cultural heritage close to heart. As a British-born Nigerian and a chocolate biscuit connoisseur, this truly resonated with me.

With over 312,000 British Nigerians in the UK (from July 2020 - June 2021 alone), many of whom have left a part of their culture behind, I envisioned a brand that offers a taste of home away from home. Thus, (A taste of) Ulo was born, named after the Igbo word for home. Our lineup includes staples of Nigerian households: Chin Chin confection, a wedding table essential; Malt Magic, Nigeria’s version of Marmite; and Peppa Plantain, a street corner favourite. My goal? To make these as ubiquitous as Digestives or Walkers, while authentically reflecting Nigeria's vibrant spirit.

Though the journey was challenging, it was immensely rewarding. While I didn't make the final cut, I'm proud of what I've achieved. Huge thanks to @bulletproofintl for considering me and allowing me to showcase my creativity!

I'd love to hear your thoughts on Ulo snacks (I may have indulged in quite a few plantain chips during research 😅), and your feedback on the project.

#Bulletproof #100ProofProjectB #Ravensbouneuni #Dadrave #CulturalHeritage #SnackCulture #CreativeJourney #Branding #BritishNigerian #Confectionery #Snacking #BrandBuilding #instagramengagement by @the.marisedit
10
2 years ago
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Let’s start from the beginning,

Before I knew about photoshop and illustrator, I knew pencil and paper and later on canvas and paint. To the extent of them feeling like second nature to me and not merely a way of expressing my creativity.  However, now studying Advertising and Brand design it’s become apparent that that’s not the only form of art/creativity and without meaning to I have become a beginner all over again. 

Nonetheless, let’s take this time to look at where I began, my origin story in a way, so I can predict where I can go…#artistsoninstagram #artist #art #alevelart #alevels #paintings #african by @the.marisedit
17
3 years ago
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🚨Branding & Campaign Breakdown 🚨

This is the second half of my Self-Directed Major Project, where I tackled the brief I created.

Brief: “Reengage Black Gen Z with the news media while challenging the biased language used.” 

The branding and campaign were designed to bring this vision to life—creating something whole and dynamic that truly resonates.

Branding
Harmonia combines bold type, Riso-inspired textures, and vibrant colors to challenge biased language.  Balanced design, traditional fonts, and striking visuals create a modern yet nostalgic identity that stands out while staying purposeful.A colourful form of protest if you will. 🌈

Campaign
 🌍 In today’s digital world, platforms like Instagram are key to kickstarting conversations and raising awareness. But OOH ads still play a crucial role in sparking curiosity and making people question what they see.
 💬 The campaign encourages audiences to question the way news and media portray stories, inspiring a deeper, more critical look at what we consume.

💭 What do you think of the branding and campaign approach? Drop your thoughts below! Let’s start the conversation. 👇

 #BrandingDesign #CampaignStrategy #GraphicDesign #MediaRevolution #DesignImpact #NewMedia #CreativeCampaign #InspirationThroughDesign #VisualStorytelling #BrandIdentity #DigitalMedia #OutOfHomeAdvertising #Ravensbourne #DADRave by @the.marisedit
0
2 years ago
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Let’s get physical.

A love letter to the tangible — cameras, notebooks, playlists, and all the small things that slow life down.

My first Substack article is live, link in bio ✨

#physicalmedia #slowliving #digitaldetox #nostalgia #creativeminds #substackwriter #substackcommunity #aestheticwriting #analoglife
#physicalmedia #creativereflection by @the.marisedit
2
a year ago
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🎯 Tackling Media Representation & Bias🎯

As part of my Self-Directed Major Project, I dove deep into a topic I’m truly passionate about: the biased language in news media. After the EDL riots of 2024, I couldn’t ignore the patterns in how ethnic minorities and immigrants were portrayed—or overlooked—by mainstream outlets.

I uncovered a wealth of insights through my research, but these two stats hit me the hardest:
 📉 47.37% of people don’t feel properly represented in today’s news media.
 📲 73.68% now turn to platforms like Instagram, TikTok, and YouTube for their news.

Clearly, something had to change.

✨ The Brief
 I set myself this challenge:
 “Reengage Black Gen Z with the news media while challenging the biased language used.”

🌟 The Solution
This led me to create Harmonia, an app that acts as a web extension for social media platforms. It highlights the facts and provides users with articles from differing perspectives, addressing media biases and encouraging critical thinking. Even more exciting is that this was my first time working with motion graphics and video editing, pushing myself creatively to bring this vision to life and create something truly impactful.


💭 What Do You Think?
 Have you noticed the same problems with representation in media? Share your thoughts below!

📢 Stay tuned—I'll be breaking down everything I’ve created for Harmonia soon! Can’t wait to share it with you.

#MediaRepresentation #ChallengingBias #GenZVoices #SocialChange #DiversityMatters #InclusionInMedia #EthnicMinorityVoices #RepresentationMatters #SelfDirectedProject #CreativeSolutions #HarmoniaProject #MajorProjectJourney #InnovativeThinking #BlackGenZ #BlackVoices #TikTokNews #InstagramForChange #SocialMediaImpact #ModernMedia #RacialJustice #EqualityForAll #MediaAccountability #SpeakUp #Ravensborne #DADRave #Ad&Brand #Explainervideo by @the.marisedit
11
2 years ago
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With the right eye, anything’s a scene

#StreetPhotography #CandidMoments #VisualStorytelling #StreetDreams #EverydayStreets #CityScenes #LifeUnfiltered #LensCultureStreets #PeopleInFrames #DocumentTheStreets #StreetShot #CapturedMoments #HumanElement #Romania #themarisedit taken in Bucharest, Romania by @the.marisedit
0
a year ago
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Scenes from @southbank_london @southbankcentre 

#PhotographyLovers #CreativePhotography #VisualStorytelling #ArtOfVisuals #CaptureTheMoment #StreetPhotography #UrbanExploration #MoodyGrams #PhotoOfTheDay #InstaPhoto #SouthbankCentre #SouthbankLondon #LondonViews #LondonPhotographer #ThisIsLondon #UKCreatives #LondonEyeViews #ThamesViews #CreativeCommunity #InspireCreativity #DoWhatYouLove #themarisedit by @the.marisedit
2
a year ago
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Colours I found in @southbankcentre @southbank_london 

#PhotographyLovers #CreativePhotography #VisualStorytelling #ArtOfVisuals #CaptureTheMoment #StreetPhotography #UrbanExploration #MoodyGrams #PhotoOfTheDay #InstaPhoto #SouthbankCentre #SouthbankLondon #LondonViews #LondonPhotographer #ThisIsLondon #UKCreatives #LondonEyeViews #ThamesViews #CreativeCommunity #InspireCreativity #DoWhatYouLove #themarisedit by @the.marisedit
2
a year ago
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17.05 @warehouseworshipuk

#CapturedPresence #CinematicWorship #WarehouseWorshipUK #photography #LiveEventPhotography #CandidFrames 
#StoryThroughLens #EmotiveImagery #themarisedit #creative by @the.marisedit
0
a year ago
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🚀 Excited to Share: Aqua Libra Rebrand! 🚀

I had the incredible opportunity to rebrand Aqua Libra! My main focus was to simplify the brand, emphasize its commitment to sustainability, and add a playful spirit. 🌿✨

The brief was so refreshing, offering complete creative freedom while keeping in mind their target audience, the "Win Winners" – 25-35 year olds who strive to live their best lives through sustainability and daily challenges.

Huge thanks to @aqualibra for giving @ravensbourneuk students this amazing chance to showcase our creative skills! 🤍

I went with vibrant, almost neon colors to make Aqua Libra stand out in the crowded water market, not just among sparkling water brands. Retaining the natural can color was a nod to their dedication to sustainability, promoting recycling and reducing plastic use. ♻️ The illustrations and logo added a simple yet playful touch, and the bubble logo even plays on the Libra symbol when tilted on its side. 

Even though my design wasn’t selected, I loved exploring branding through this project. This might be just the beginning of more creative adventures! 🎨

#Branding #Sustainability #CreativeOpportunity #Ravensbourne #aqualibra by @the.marisedit
9
2 years ago
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🌍 It's more than just a brand; it's a whole world. 🌍

By embracing our tagline, "A taste of home away from home," we're not just selling snacks; we're connecting with those carving out spaces for themselves and others. Events like @pianopeopleofficial and @mightyhoopla create havens where people can truly feel at home, revelling in experiences others might overlook.

Similarly, trailblazers like @madamejoyce1 and @julieadenuga provide platforms for British Africans/Caribbeans to celebrate pop culture, music, and topics often overlooked by mainstream media.

Sponsoring such festivals, personalities, and shows aligns perfectly with Ulo's mission, ensuring we hit our target audience right on the mark. After all, they'll be watching or attending without a doubt. 🎉

#Bulletproof #HomeAwayFromHome #CommunitySpaces #CulturalCelebration #Dadrave #BrandSponsorship #TargetAudience #Branding #instaengagement2019 by @the.marisedit
0
2 years ago
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🌟 Bringing Ulo to the forefront of advertising meant infusing it with a cheeky tone and a touch of IFYKYK . 

🌟 I aimed for every Nigerian, whether born and raised in the UK or elsewhere, to feel a sense of recognition when they encounter our ads. And what better way to achieve this than by blending elements of both British and Nigerian culture?

Who would've thought I'd create an ad featuring both chinchin and a ham sandwich… 🤷🏾‍♀️ But hey, that's the beauty of Ulo! 🇳🇬🇬🇧

#Ravensbourneuni #CheekyAdvertising #IFYKYK #CulturalBlend #BritishNigerian #NigerianSnacks #Dadrave #AdCreativity #AdvertisingMagic #InstaMarketing #BrandRecognition #bulletproof by @the.marisedit
0
2 years ago
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