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Thoughts in Draft by Riska

@the_insideinsights

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unpacking thoughts

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Your KOL reach estimate is probably bigger than what the campaign will actually deliver.
Not because the KOLs are bad.
Not because the proposal is wrong.

But because most reach calculations forget one thing:
-Audiences overlap.
10 KOLs with 500K followers each doesn’t automatically mean 5 million unique people. Some of those followers are the same people, seeing the same campaign more than once.
And when you count them again and again, the number looks impressive but it’s harder to defend in the meeting.

The better way:
start with actual views, group KOLs by audience type, cut the overlap, then show your math clearly.
A smaller honest estimate will always beat a big fake number.

Save this before your next KOL proposal. by @the_insideinsights

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3 months ago

Hard truth: nobody reads your 40-slide deck. They hunt for 7 moments and if those 7 aren’t there, the other 33 can’t save you.

I’ve built decks for 15+ brands. These are the slides that actually win the room (and the ones clients always skip). Swipe 👉

Pernah spend all night on slides yang ternyata di-skip client? Same. Cerita di comments 👇

Save + follow @the_insideinsights for weekly teardowns from inside the work.

#pitchdeck #strategicplanning #agencylife #marketingindonesia #brandstrategy by @the_insideinsights

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3 months ago

“the inside insight”

lagi build sesuatu yang bakal banyak bahas how ideas move bukan cuma dari sisi kreatif, tapi juga dari sisi feeling, analisa, dan percakapan di baliknya.
kind of a space where analysis meets intuition. stay tuned!!!! by @the_insideinsights

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a year ago