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The Refill Label. Niche fragrances in your personal flacon.

@the_refilllabel

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✨One Flacon. Endless Possibilities.
🤍Your go-to place for unique, personal and refillable fragrance objects

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“It feels great to refill from a larger, 150ml bottle, since I use a lot of perfume. Love it!”

We love to receive this kind of feedback 🫶 by @the_refilllabel

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4 months ago

One flacon. Endless possibilities ✨

This perfume flacon is made for the true fragrance explorer: those who love to switch
scents and discover new aromas without being tied to a branded fragrance bottle.

With this flacon you have the freedom of choosing a different scent every time your perfume runs out, but always in your personal perfume flacon 🤍

#RefillRevolution #perfumeexplorer #refillredefined by @the_refilllabel

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a year ago

As seen in Grazia: “Beautiful & Sustainable. The Refill Label creates stunning, reusable bottles for your favorite perfumes. No more waste. They look beautiful in your bathroom too.”

“Mooi & Duurzaam. The Refill Label maakt prachtige, herbruikbare flacons voor je favoriete parfums. Geen verspilling meer en het staat ook nog eens prachtig in je badkamer.”

#grazia_nl #grazia #sustainablebeauty by @the_refilllabel

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a year ago

Morning routines should include a spritz of our favorite fall scent: Esteemed Musk Eau de Parfum from the Sentier x The Refill Label collab 🍂 by @the_refilllabel

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11 days ago

Fall mood 🍂 Love how Emma captured our flacons with so much warmth and depth.

Captured by @emmapeijnenburg at @botanicsanctuaryantwerp for @bartsboekje and @wellbeing.bybb 🤍 by @the_refilllabel

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12 days ago

Get Fit at Freddies and Fresh with The Refill Label.
Have you spotted this new (and amazing) gym in Bussum? Well, we have and we love it! by @the_refilllabel

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16 days ago

For the past six months, The Gift Lab has been our real-life go-to-market test.

As a founder, you can do all the research you want. But nothing compares to standing in a store and watching real customers discover your product.

At The Gift Lab, all the founders take turns running the shop. That meant I regularly sold The Refill Label myself.

I could hear the questions people asked, see what caught their attention and observe what happened before they decided to buy.

Sometimes, the most useful feedback wasn’t something people said. It was simply watching what they picked up, what they smelled and what they put back down.

That kind of insight is incredibly valuable when you’re building something new. Next week more about what these insights were exactly. by @the_refilllabel

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24 days ago

Guess which fragrance she took home ❤️

Some behind the scenes of The Refill Label’s first content shoot. Marlieke (our founder) asks Sasha, the campaign’s face, which fragrance of the Sentier X The Refill Label’s collab she likes the most. And guess what, at the end of the shoot, we gave her her favorite fragrance ❤️ by @the_refilllabel

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19 days ago

Want to know my biggest insights of our go-to-market test for The Refill Label? 📈

For the past six months, The Gift Lab has basically been the go-to-market test for The Refill Label. It’s a pop-up store in Amsterdam with different start-up brands, run together by the founders.

That meant I regularly stood in the shop myself, selling my own products. And that has been incredibly valuable.

What do they notice first?
What do they pick up?
Which questions do they ask?
What do they buy, and what do they leave behind?

One of my biggest learnings was that sustainability isn’t necessarily what makes people buy.

They’re drawn to the design. They like that it’s minimal, but still a bit different because of the round shape. So they pick it up, feel the weight of the ceramic cap and then, of course, smell the fragrance (the collaboration of Sentier x The Refill Label)

They like the scent, see that the price is right and just buy it. Right there.

And that honestly surprised me, because perfume is usually something people want to try on their skin first. They want to think about it and maybe come back later.

But with The Refill Label, the whole combination seems to make sense quite quickly: the design, the fragrance and the price. And apparently, that’s enough to make the decision. Therefore many customers bought The Refill Label on the spot! 💸

The fact that it’s refillable makes the concept stronger, but the product itself has to create the desire.

So after six months, we know a lot more.

We know what people respond to.
We know what still needs work.
And we know that the concept works in a real retail environment.

The products will remain at The Gift Lab for a little while longer, but for me, it’s time to focus on the next step: bringing The Refill Label into established fragrance retail.

For that next phase, I’m looking for the right launch partner. A retailer who understands niche fragrance, is open to innovation and wants to create a real launch together, including PR, an event and a strong in-store introduction.

It feels like the end of one chapter, but mainly like the beginning of the next! 🚀 by @the_refilllabel

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13 days ago

Niche scents, in your signature flacon. Carefully curated fragrances, always in the same personal bottle.

Designed to be displayed, not hidden. A timeless perfume flacon that elevates your space. by @the_refilllabel

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2 months ago

“Love this fragrance! It’s floral and sweet and makes me feel beautiful & feminine. Such a great concept that the bottle is refillable too!”

Let a spritz of Parisian Embrace take you on a stroll through a weekend market on the banks of the Seine. Fill your basket with treats then find a secluded spot by the river to indulge.

A FLORAL, FRUITY GOURMAND FRAGRANCE

Fruity fragrances of juicy nectarines, peaches and pears are the top notes in this perfume which brings all the senses to life.
They delicately intertwine with hints of bitter almond and liquorice which give the perfume its unique heart.
Warming, comforting scents of vanilla and brown sugar create the base for this sophisticated but youthful scent. by @the_refilllabel

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2 months ago

This morning sun is everything ☀️

Wake up with the scent of Mysterious Cloud Eau de Parfum from the Luisa Jo X The Refill Label collab by @the_refilllabel

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2 months ago