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Animus Studio | Brand Perception

@theanimustudio

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Taste is human. Not a prompt.
Brand Worlds that shift perception.
↓ Explore Signal Lab
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SIGNAL 01 — PALOCERAS “Reality Is the Draft.” A concept film for @paloceras The frames have a strong sculptural quality, so I wanted to build a world with the same tension — minimal, surreal, and slightly off from reality. That’s the premise behind Signal Lab: prototype the brand world before production. The idea gets interrogated on film first. What works. What doesn’t. What’s worth making real. Prototyped with AI. The judgment is mine. Comment SIGNAL and I’ll send you the link to learn more. by @theanimustudio
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16 days ago
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Before you make more content, understand what your brand is communicating. The Perception Audit™ pinpoints the gap between your intended perception and the one your audience actually experiences. @theanimustudio → Take the Perception Audit™ Link in bio. by @theanimustudio
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a month ago
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I’m Alan Capriles. I’m the creative director behind Animus Studio — a one-person operation that designs brand worlds. 20+ years making images and campaigns for brands like Nike, Netflix, HBO, and Mont Blanc. I work with founders — launches, relaunches, campaigns. I use AI to build the prototypes. The judgment is human. Test the idea before you produce it. by @theanimustudio
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16 days ago
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Signal Lab: the brand world, prototyped before production. Comment SIGNAL and I’ll send you the link to know more. by @theanimustudio
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16 days ago
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Taste is human. Not a prompt. Comment SIGNAL and I’ll send you the link to know more. by @theanimustudio
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16 days ago
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Test the idea before you produce it. Comment SIGNAL and I’ll send you the link to know more. by @theanimustudio
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16 days ago
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SIGNAL LAB — HERBAR: The Weight of Ritual A concept prototype for @herbarofficial Less explaining what the oil does, more making you feel the weight of something before you know anything about it. AI imagery often lacks WEIGHT-that’s what makes it feel FAKE. I give it the depth of weight. Signal Lab. Test the idea before you produce it. If you're a brand ready to test a new direction, comment "SIGNAL"--I'll send you the link to learn more! by @theanimustudio
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5 days ago
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@nothing @getpeid builds headphones like fashion objects and photographs them like tech products. 
 The opportunity: photograph them like fashion, too. A concept for @nothing, prototyped with AI before physical production. Signal Lab. Test the idea before you produce it. Founder-led brand launching something new? comment SIGNAL and I'll send you the link to learn more. #techgadgets #branding by @theanimustudio
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14 days ago
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THE WEIGHT. A concept prototype for winter gear. Concept for @moncler — no affiliation. I build concept films to test a creative direction before production budgets are committed. Test the idea before you produce it. Building a fashion brand? Comment SIGNAL and I’ll send you the link. by @theanimustudio
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8 days ago
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Three films expanding the visual world of @pollackishoes I love the late ’90s Mini DV aesthetic — the grainy footage, the mystery, the fragment. That's my wheelhouse. So I pushed the imagery through an analog process, recreating the feeling the Lo-Fi, Pre/Trumblr era. Film 01 / 03 At Animus, I explore how visual worlds create perception before the product is ever experienced. Brand worlds come first. Perception follows. That’s B—P—A. Brand Perception Architecture™ by @theanimustudio
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2 months ago
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I’ve helped leading brands shape the visual worlds they’re known for. For the first part of my Campaign World series, I’m exploring @pollackishoes The shoes are 👌🏽. I explored what kind of world could make sense around the product — the architecture, materials, light, scale and sense of place. Change the world around the product, and you change how people see it. That’s the thinking behind Brand Perception Architecture™. Part 1 of 3. by @theanimustudio
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2 months ago
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MIKIMOTO EXPLORE THE ORIGINAL. EDITING ARCHIVE / ALAN CAPRILES / [2016] by @theanimustudio
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a month ago
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