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THE BEST PASTE.™

@thebestpaste

10.8K

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166

following

Award-winning products @esquire @gq @menshealthmag @cnn ⭐️⭐️⭐️⭐️⭐️
Owned by Kristan Serafino @serafinosays

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18 years and counting with one of the most charming men in all of Hollywood. @officiallymcconaughey
Using @thebestpaste Matte Firm Hold. taken in New York, New York by @thebestpaste

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2 months ago

🚨 Big Announcement! 🚨
@TheBestPaste is officially now available at @Nordstrom stores and online! What a pinch-me moment to see this at the Nordstrom Men’s Store in NYC!
#nordstrom #mens #mensgrooming #menshair taken in Nordstrom Men's Store by @thebestpaste

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2 years ago

Jason Biggs is cracking us up non-stop today, as well as giving us new product flavor inspo 😂 Thanks for your support Jason, you are THE BEST! @biggsjason

Side note, Kristan’s Mr Potato Head hoodie is also giving us life 🤣

#thebestpaste #jasonbiggs #kristanserafino #amirrorneverlies #hairiseverything @serafinosays by @thebestpaste

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5 years ago

I grew up watching him and now I work with him. From Short Round to Data to an Oscar, Ke Huy Quan has lived ten lifetimes and somehow came out the other side kinder than everyone. His new memoir Never Say Die is out now, and if his Oscar comeback speech made you cry, wait until you read where it started. That story isn’t just a headline. It’s who he actually is.

Some clients you style. Some you just get to witness.

So proud to be on this journey with him. @kehuyquan I adore YOU! 💘💘💘

Saved the best image for last… his wife Echo and I always have the best time together and constantly laugh throughout the day!

#oscar #kehuyquan #NeverSayDie #author #ThatsASerafino

💇🏽‍♂️used @thebestpaste Matte Firm Hold at the root for lift and Natural Shine Firm Hold for killer Texture

👦skincare using @sisleyparisofficial by @thebestpaste

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19 days ago

THE BEST PASTE.™️ x @anthony.palmaa 🔥

Anthony’s rocking length on top with a slightly tighter disconnected texture on the sides. That length on top? That’s the sweet spot for texture and movement. Long enough to style, short enough to control.

Here’s the thing most guys get wrong with medium length hair… they rub product between their palms and slap it on straight in for front. That flattens everything and leaves too much paste around the forehead.

Apply THE BEST PASTE.™️ with your fingertips. Your fingertips work like the teeth of a comb, pushing product through each strand so you get real texture and separation instead of a heavy, clumpy look on the face frame.

At this length, a little goes a long way. Start with a dime sized amount, warm it up on your fingertips, and work it from the back forward then front back. This way you just the right amount to work along the face. Apply more as needed. You’ll get hold that lasts all day without that stiff, crunchy feel.

✨ PRO TIP:
Since THE BEST PASTE.™️ is water soluble, simply add a splash of water and tousle with your fingers to reactivate your style throughout the day.

Want to see the full cut and style? Watch the reel.
Want the product? Link in bio. 👆

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THE BEST PASTE.™️
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#menshair #mensgrooming #hairtutorial #glowup #thebestpaste taken in New York City by @thebestpaste

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a month ago

Men’s beauty isn’t a trend anymore. It’s a $115 billion industry, and it’s still climbing.

Five years ago, most guys wouldn’t touch a skincare routine. Now they’re building one before they build their LinkedIn.

Hair. Skin. Grooming. Confidence.

The guys who figured this out early aren’t going back. And the brands that showed up for them? They’re winning.

THE BEST PASTE.™ was here before the wave hit. We’ll be here long after.

🧡💙💚💛🩷

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.photo by @rodriguezxavier_
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#mensbeauty #mensgrooming #thebestpaste #hairiseverything #selfcare taken in New York City by @thebestpaste

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a month ago

MAIN FLOOR at Nordstrom NYC on 57th Street and THE BEST PASTE™ is really on the women’s side now. MATTE FIRM HOLD for Root Lyft, HIGH SHINE LIGHT HOLD for beachy waves! Honestly… I keep pinching myself because it just keeps getting better. ❤️ taken in Nordstrom NYC by @thebestpaste

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2 months ago

Thank you doesn’t even begin to cover it.
The love, the messages, the words about Dougie… I’ve felt every single one. Truly.

What you all saw in him, what you shared with me…it means more than I can put into words. 🙏

This has been one of the most beautiful and hardest times of my life. And through it, I haven’t been standing alone.

My team at @thebestpaste my family, my friends held me up when I didn’t have it. They showed up, carried weight, and reminded me what real support looks like. I’m beyond grateful for them.

And now… I’m moving forward with purpose.
Building. Creating. Pushing.

Me. Stryker. THE BEST PASTE™.
The journey is real, and I want you in it with me.

If you’ve ever built something from nothing, if you’ve ever had to keep going when it hurt, if you believe in turning pain into purpose… stay close.

I’m just getting started!!!

💘
Kristan taken in New York, New York by @thebestpaste

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3 months ago

Comment below if you are as BAT SHIT CRAZY of a Mommy as I am? I am DYING LAUGHING!
🤣 🤣🤣🤣🤣#mom #mommy #momlife #ceo #entrepreneur taken in New York Cty by @thebestpaste

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3 months ago

HOW BEAUTIFUL IS DALLAS?!!??
You guys make it TOO easy
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#nordstrom #thebestpaste #hairiseverything #northpark #dallas taken in Nordstrom NorthPark Center by @thebestpaste

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4 months ago

NORTHPARK NORDSTROM - DALLAS, TEXAS!!

We HAD to come back, because you are all just absolutely amazing. @serafinosays and the team are here until Sunday: taking pictures, styling hair and more importantly TRANSFORMING LIVES!!

Here is just one example what @thebestpaste can do // modelled here on the most handsome Jason (wearing Matte Firm Hold). 🔥 🔥
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#thebestpaste #hairiseverything #northparknordstrom #nordstrom #hair taken in Nordstrom NorthPark Center by @thebestpaste

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4 months ago

DAY 3! DALLAS - you have been INCREDIBLE . Last day today. Come on down to #nordstromnorthpark today. Grab some product, have a chat and discover the BEST paste!!
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#thatsaserafino #haircut #hair #dallasevents taken in Nordstrom NorthPark Center by @thebestpaste

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5 months ago