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The BigMama

@thebigmama_it

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Sereni, c'è Sector Alarm. Our new @sectoralarmitalia film is out!

agency: @sbam_creativeagency
director: @valeriomusilli
dop: @guidomazzoni_
music: @met.demon by @thebigmama_it

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11 days ago

60 editions in, AI filmmaking is no longer waiting at the edge of the industry.
This week’s stories show just how quickly the creative landscape is expanding.

Penumbra pushes AI storytelling into longer, serialised form. Decoy Font turns the gap between human and machine perception into a design tool. Promise AI brings established Hollywood writers together with AI-native filmmakers. And Netflix confirms that generative workflows are already being used across hundreds of titles.

Taken together, they point to a creative field moving beyond isolated experiments.

AI is becoming part of how stories are developed, designed, produced and distributed, while the most important questions remain deeply human. Who shapes the vision? What deserves to be made? Where does the technology add value, and where should it step back?

For our 60th edition, we’re looking at the creators, tools and production models helping define what comes next.
Read it at the link in bio! by @thebigmama_it

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3 months ago

The next chapter of AI filmmaking is becoming remarkably human.

The conversation around creative AI is beginning to shift.

Instead of asking what AI can generate, creators are asking what stories become possible because of it.

This week, we explore that evolution through four very different lenses: a heartwarming award-winning short that proves emotion beats spectacle, a new generation of AI-native production workflows, a filmmaker redefining the role of the hybrid director, and an ambitious initiative inviting writers to help create a feature film from the ground up.

Across all of them, one idea stands out. The future of AI filmmaking won’t be defined by the technology itself. It will be defined by the creators who know how to use it with purpose. Read about it at the link in bio. by @thebigmama_it

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3 months ago

Long-form storytelling. AI-native post-production. Films where the technology disappears behind the craft.

This week’s edition explores a shift we’ve been anticipating for some time.
The conversation is moving beyond what AI can generate and toward what creators can build with it.

Independent filmmakers are beginning to produce longer narratives. Editing is becoming increasingly conversational, allowing creative decisions to happen long after production wraps. And some of the most compelling AI films are no longer trying to impress audiences with the technology—they’re using it quietly in service of the story.

The tools are becoming more powerful.
The craft is becoming more important. by @thebigmama_it

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3 months ago

For a long time, AI creativity was measured in moments. A beautiful image, a clever prompt, afew seconds of impressive video.
This week, the conversation feels bigger. Creators are building worlds instead of clips. Video models are learning the language of filmmaking. And AI-native series are beginning to appear on platforms built for episodic entertainment.
Taken together, these aren’t isolated announcements. They point to a creative ecosystem that’s starting to mature, where storytelling, production, and distribution are evolving at the same time. Take a look at what’s shaping the latest edition of Creative AI Weekly at the link in bio. by @thebigmama_it

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4 months ago

Some things are just ridiculous. Very proud of this project for Pride 😬. Big love to @gibbo_e_lori @idealistait and the whole crew. by @thebigmama_it

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4 months ago

Every week seems to bring another AI-generated image, video, or viral experiment.
But this week felt different.Not because the technology improved dramatically, but because the institutions are starting to move.
For years, AI creativity has lived on the edges of the entertainment industry: inside startups, creator communities, and social platforms. Now some of the biggest players in media are beginning to build pathways for AI-native creators to enter the mainstream.
And when institutions start creating infrastructure, entire ecosystems can change. Check it out at the link in bio. by @thebigmama_it

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5 months ago

AI is becoming less concerned with creation.
And more concerned with transformation.

This week, we’re seeing that shift from multiple directions.

A model that turns existing media into entirely new possibilities.
A film that uses AI not to imagine the future, but to reconstruct memory.
And a creator building a universe so distinctive it continues to travel the world.

Different applications. A common thread.
The tools are becoming more capable.

But the most interesting work is increasingly defined by what creators choose to transform, reinterpret, and remember.

Take a look at what’s shaping the moment in the 52nd edition of Creative AI Weekly at the link in bio. by @thebigmama_it

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5 months ago

C’è qualcosa di più fastidioso di un passeggero che urla al telefono in treno?

Sì, c’è. E noi possiamo aiutarti.

On air la nostra nuova campagna sulle reti Mediaset e sui canali digital.

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CREDITS
Creative Agency: @gibbo_e_lori
Direzione Creativa: Gb Oneto e Lorena Cascino
Copywriter: Paolo Lentini
Project Supervisor: Francesca Satolli

CDP: @thebigmama_it
Director: Pier Paolo Moro
DOP: Dario Scommegna
Executive Producer: Valentina Fronzoni
Producer: Caterina Sangalli
Production Manager: Alessio Panseri

Editor: Federico Cicalini
Post Production: Videozone
Colorist: Andrea Sabatelli
Original Music: Marco Trianni
Post Audio: Sample

Cast:
@adrianoceccarini
Caterina Nonis
Luciana Nigro

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#EffeTrade #SpotTV #Fastidi #2026 #Zanzariere by @thebigmama_it

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5 months ago

C’è qualcosa di più fastidioso di una richiesta assurda già di primo mattino?

Sì, c’è. E noi possiamo aiutarti.

On air la nostra nuova campagna sulle reti Mediaset e sui canali digital.

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CREDITS
Creative Agency: @gibbo_e_lori
Direzione Creativa: Gb Oneto e Lorena Cascino
Copywriter: Paolo Lentini
Project Supervisor: Francesca Satolli

CDP: The BigMama
Director: Pier Paolo Moro
DOP: Dario Scommegna
Executive Producer: Valentina Fronzoni
Producer: Caterina Sangalli
Production Manager: Alessio Panseri

Editor: Federico Cicalini
Post Production: Videozone
Colorist: Andrea Sabatelli
Original Music: Marco Trianni
Post Audio: Sample

Cast:
Adriano Ceccarini
Caterina Nonis
Luciana Nigro

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#EffeTrade #Fastidi #SpotTV #Zanzariere #2026 by @thebigmama_it

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5 months ago

C’è qualcosa di più fastidioso della zia che vuole sbaciucchiarti?

Sì, c’è. E noi possiamo aiutarti.

On air la nostra nuova campagna sulle reti Mediaset e sui canali digital.

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CREDITS
Creative Agency: Gibbo&Lori
Direzione Creativa: Gb Oneto e Lorena Cascino
Copywriter: Paolo Lentini
Project Supervisor: Francesca Satolli

CDP: The BigMama
Director: Pier Paolo Moro
DOP: Dario Scommegna
Executive Producer: Valentina Fronzoni
Producer: Caterina Sangalli
Production Manager: Alessio Panseri

Editor: Federico Cicalini
Post Production: Videozone
Colorist: Andrea Sabatelli
Original Music: Marco Trianni
Post Audio: Sample

Cast:
Adriano Ceccarini
Caterina Nonis
Luciana Nigro

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#EffeTrade #Fastidi #SpotTv #Zanzariere #2026 by @thebigmama_it

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5 months ago

MHERO II è arrivata in Porta Venezia a Milano e presto in tutta Italia. È il primo atto di un progetto che nei prossimi mesi si muoverà su più fronti: video, attivazioni, eventi. Parliamo a chi il Comfort non lo cerca nel contesto, ma nel mezzo.
A chi sceglie il mare in tempesta, i trail sporchi, le condizioni peggiori. Arrivare nel Comfort esattamente dove inizia il Discomfort. MHERO II è fatta per questo.

Produced by @thebigmama_it

#mhero
#StJohns
#OutOfHome
#brandexperience

@dongfeng_italia @mhero_italia @guido_ig @laste_19 @danxzen @loreborsetti by @thebigmama_it

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5 months ago