Instagram story viewer> @thebranddance> Posts
Brand & Marketing Strategy for Small Businesses(@thebranddance)'s profile avatar HD Profile

Brand & Marketing Strategy for Small Businesses

@thebranddance

627
followers
616
following
💃 Helping small businesses communicate their message with confidence
✨1:1 Brand & Content Strategy
📣 Marketing & Communications
👩‍💻 Digital Resources👇
POSTS STORIES REELS
Hello there👋 If today is your first time visiting, a huge welcome to you! I’m Michelle and it’s great to have you here!⁠ ⁠ I relocated from Sydney to the delightful Sunny Coast around 5 years ago and created @thebranddance - a destination that helps small business founders and creators share their ideas and products with the world with total clarity and confidence.⁠ ⁠ I've worked for big media companies a long (REALLY long time) and have spent my career (so far!) creating, telling and sharing the stories of brands big and small. Now, I work with small business founders from all over - from the city to the country - helping them launch and grow their business into the big brands they want them to be. ⁠ ⁠ I love the varied work that we do here @thebranddance and I’m so grateful to you for stopping by today and being part of it, Thankyou!⁠ ⁠ Fee free to leave a comment below if you'd like to introduce yourself or DM me in the comments to connect. Have a happy day - MB 💃⁠ ⁠ 📸 @kirstcunninghamphoto⁠ ⁠ ⁠ ⁠ ⁠ #smallbusinessmarketing #smallbusinesssunshinecoast #marketingtips #brandstrategy #contentcreation #smallbusinessqld #ladystartup by @thebranddance
NEW & NOW LIVE! 🎉⁠ ⁠ Introducing...THE BRAND BUILDING KICKSTART GUIDE - for small business founders, just like you.⁠ ⁠ This guide is divided into 3 easy to navigate chapters that feature the key brand building foundations every small business needs covered. ⁠ ⁠ Interested in a little sneak peek of the content? Coming right up!⁠ ⁠ First we'll delve into building your Brand Identity - a chance to unleash your creativity and create a complete Brand Style Guide featuring your Brand Assets and all the elements that go into crafting a unique Brand Voice.⁠ ⁠ Next we'll Build your Brand Story - Discover the power of storytelling and the combination it takes to build and authentic Brand Story.⁠ ⁠ Last of all, it's all about building your Community - we'll identify and discover more about your audience and the multitude of ways to build your Brand Community.⁠ ⁠ There are 46 pages of goodness in here that I’ve spent many months refining and revising so that it could be as beneficial as possible for you. Best of all, it’s in the form of a fillable workbook so you can work at your own pace, referring back to it as needed throughout your brand building journey.⁠ ⁠ It’s available to purchase now in The Brand Dance store on our website or via the link in our bio.⁠ ⁠ Thankyou so much for your support, I'm so very excited to finally have this resource live and I can't wait to hear what you think! ⁠ ⁠ - Michelle 💃⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ #smallbusinesstips #supportsmall #brandbuilding #brandstrategy #smallbusinessqueensland #smallbusinessaustralia #marketing #contentcreation⁠ ⁠ ⁠ by @thebranddance
Hello! Hello! ⁠ ⁠ Did you know that @thebranddance sends out monthly emails to our subscriber community? Well, we do! There is usually about 2 or 3 per month - a mix of our monthly edits, featured projects, first access to feature articles and helpful news you can use for your small business!⁠ ⁠ If you'd like to receive these and join the community, we'd love to have you. Simply sign up via the Link in our Bio and everything will be delivered straight in your inbox. We can't wait to see you (and your inbox) then! by @thebranddance
With 2025 well underway so are our one-on-one consultation dates! If you are keen to learn more and see if @thebranddance can help develop a tailored, unique Brand Strategy for your small business, then book in a 15 minute Brand Chat. ⁠ ⁠ You can pick your time, held every Tuesday, Wednesday and Thursday - a quick 15-20 meet and greet style (informal) video chat to discuss what you need and how we can help.⁠ ⁠ You'll then received a tailored proposal and detailed quote to move forward from there. ⁠ ⁠ Check out the link above and if you have any questions, send a DM through @thebranddance, we'd love to chat further.⁠ by @thebranddance
The final email of the year is headed out to the @thebranddance community shortly and I wanted to say a big thankyou for all the support. To the clients that have hired @thebranddance and to the community who continue to cheer this small business on - a huge THANKYOU to you all. A little break is incoming but it’s likely I’ll be sharing a few things here and there as I love the work brands do this time of year, it’s always a creative and inspiring time. Whatever these next few weeks look like for you, I hope you get to spend a moment or two relaxing with your favourite people and enjoying the things you love most. Thankyou again, see you in 2025 🍾 - MB 💃 by @thebranddance
And just like that....I was back in the concrete jungle.⁠ ⁠ As I mentioned in our subscriber email, I rarely include personal essays on @thebranddance blog. This month is a little different though as I take you on an adventure to the start (and finish🎉) line of the 2024 @nycmarathon which took place a few weeks ago.⁠ ⁠ It was a HUGE week in the 'city that never sleeps' and I can't wait to share more over the coming days!⁠ ⁠ In the meantime, enjoy this post, the full read is linked above. Let me know what you think.⁠ ⁠ - MB 💃 by @thebranddance
Scaffolding. But make it FASHION. 👜 Why have normal metal poles and planks when you can have this?!?!? This is the scene that awaits you when you take a stroll down 5th Avenue in Midtown, Manhattan. The flagship @louisvuitton store in New York City is currently undergoing a massive renovation, with a remodelled store set to be unveiled around 2027. The design features a tower of iconic Louis Vuitton monogrammed trunks with 3D replicas of the locks and rivets which were hand welded. During construction, the brand has relocated to a temporary site around the corner but in the meantime, the most luxurious construction site of all time is pulling admirers far and wide. It really was incredible to see up close! 📍East 57th and 5th Ave, Manhattan, NYC by @thebranddance
To New York and back…. 💫 It was a BIG, busy week in the city that never sleeps…stay tuned next week for a blog post on one of the wildest days of my life plus I’ll be sharing a few fun sights that caught my eye along the way 👀 🗽 Happy weekend friends! 💃 - MB by @thebranddance
One of my favourite hotels that I've ever stayed at is @byngstreet_hotel in Orange, NSW. I was also lucky enough to be able to do a brand shoot here too for @thebranddance (one my favourite ever!) with the delightful @kirstencunninghamcommercial.⁠ ⁠ This week, the talented owners of Byng St Hotel, Kristen and Tom, announced they were closing their business to move onto their next adventure. ⁠ ⁠ @byngstreet_hotel remains one of the most awarded and applauded accommodation businesses in the country which is a pretty impressive feat for a boutique hotel in a regional location. The talent of the team behind the hotel was so visible the moment you walked in the doors - the interiors are a chic, colourful combination of modern design meets historic charm with service that is second to none.⁠ ⁠ So I wanted to take a moment to say a huge congratulations to Kristen, Tom and the entire team at the Byng St Boutique Hotel on all that you achieved in your time in operation. Thankyou for being such a pleasure to work with, I hope you are walking away immensely proud of all that you've achieved and I can't wait to see what you do next!⁠ ⁠ 📸 @kirstencunninghamcommercial⁠ Shot on location @byngstreet_hotel Orange, NSW⁠ ⁠ ⁠ #smallbusiness #visitnsw #orange360 #boutiquehotel #tourismnsw⁠ ⁠ by @thebranddance
Despite being half way into 2024, I'm in planning mode for 2025 and a fresh new brand shoot is calling. ⁠📸🤳 ⁠ I LOVE a location shoot. Choosing places that are different, I spiraling and help to perfectly tell the story of what @thebranddance offers. I've always put A LOT of thought into a shoot location (for both @thebranddance and our clients) as to me, it's so important for not only storytelling and ensuring the brand message is aligned for a specific audience but also that it is delivered in a unique way and stands out amongst the noise. ⁠ Particularly now, there are so many shoots I see with the same style of location and aesthetic and regardless if you are shooting for a personal brand, a business brand, with talent or product etc, let me tell you, it pays to be true to one's brand personality. To be ORIGINAL. Especially if you are fortunate enough to bring a shoot idea to life in situ rather than just a studio. ⁠ ⁠ So the question is....do I keep my plans local or perhaps head abroad? ✈️⁠🧳🤔 ⁠ I'd love to hear your favourite shoot locations, drop a comment below or send me a DM with a suggestion!⁠ ⁠ - MB 💃⁠ ⁠ ⁠ ⁠ ⁠ #contentcreation #brandshoot #smallbusinessmarketing #photoshoot #smallbusinesssunshinecoasst #communication #storytelling⁠ ⁠ by @thebranddance
It's that time again, calling all those business owners and brand founders interested in booking a on-on-one consultation with @thebranddance for August and September '24.⁠ ⁠ We have a few slots still available so send us a DM if you'd like to lock in a brand chat, alternatively you can book via the calendar link in our bio.⁠ ⁠ If you aren't sure if a one-on-one is right for you, head on over to the TBD Shop and check out the digital resources, you might find just what you need in there to help you on your way also.⁠ ⁠ We can't wait to work with you. 💃⁠ ⁠ ⁠ ⁠ #smallbusinessmarketing #smallbusinessbrandstrategy #copywriting #brandstrategy #smallbusinesssqueensland #communications by @thebranddance
As we head towards the half way point of 2024 and also the end of the financial year (!) I just wanted to take a moment to say a HUGE THANKYOU for the support this year so far.⁠ ⁠ It's been a total pleasure and privilege meeting new clients, securing such awesome new projects and meeting small business owners, creators and founders from all around Australia.⁠ ⁠ Looking forward to what's instore for the next 6 months! What are you most looking forward to? I'd love to hear all about it!⁠ ⁠ - MB 💃⁠ ⁠ Image: @thebranddance (captured on the streets of Soho, New York City - artwork credit unknown) by @thebranddance

Download All

Save the photos and videos currently loaded on this page.

0Photos
0Videos
Ready to download 0 / 0

Keep this tab open until your download is ready.
back to up