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Clothing inspired by nostalgia 🌼
Woman founded & family run British brand 🇬🇧
Small batch, timeless styles & handmade pieces 🌿
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Back & better than ever. Your favourite pieces originating back from 2022 until this year! We’ve been curating this staple line over the last year and picked these 9 pieces to fulfil your vintage styling dreams!

From upgrading our fabrics to gorgeous cotton bases, elevating our embroidery and leaving some pieces exactly as the originals. There’s a piece in classics to fit into your wardrobe perfectly. ✨ we’re so excited to share these pieces with you again! 🌻 

Thank you for shopping small & supporting the chain as always! 🧡 - Lucy & the chain team xox 
#70s #60s #70sstyle #60sstyle 

Shot by @sydtrip by @thechaindesigns
13
15 days ago
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A little bit about us as we hit our 6th year of The Chain 🧡☀️ by @thechaindesigns
22
6 months ago
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Patchwork dreams down to the last few in our sale 💖 by @thechaindesigns
1
9 hours ago
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Three of our favourite vibes 💘 which is yours? 🌼 by @thechaindesigns
8
a day ago
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From sketch to stitch 🌻 Our embroidery begins with a hand drawn sketch by our in house illustrator @bloomin.wild.design taking inspiration from vintage embroidered blouses, old sewing patterns and magazine pictures 🌸 

We’re obsessed with how this piece turned out and will be wearing it all Autumn long 🍁  The Carmen blouse styled with vintage boots 🌻 a match made in heaven! ✨ by @thechaindesigns
0
2 days ago
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Elevating your wardrobe one vintage inspired piece at a time 🧡 by @thechaindesigns
7
4 days ago
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Last few mid wash denim waistcoats left! If you’ve been after the set now’s your chance 💘  on babe @simonecomesalive by @thechaindesigns
2
6 days ago
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Old favourites, new arrivals! 1 week since the launch of our classics and we can already see how welcome back they are! 🌼🌻 

#70sfashion #60sstyle #vintagestyle by @thechaindesigns
3
8 days ago
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Head over to our stories to see more about the pieces in classics range 🌼🌸 by @thechaindesigns
0
10 days ago
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Sweet & lovely Priscilla and Lulu!! New in 💘 by @thechaindesigns
2
12 days ago
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Christmas has come early, all your vintage needs under one roof! 🎄 Mark your calendars, in just 8 weeks, 9 retro brands are coming together for the ultimate small business & vintage pop up @dreamtrainmarket !

We are excited to be hosting this event in an even bigger venue at @the_bluecoat (Liverpool) with more retro brands than ever before. 

🌼 Shop one of a kind rare vintage 60s & 70s 
🌼 Discover unique handmade treasures 
🌼 Support independent brands
🌼 Enjoy the best records from DJs @gia.skye & @luxurysounddivision

📍The Bluecoat, Liverpool 
🗓️Saturday 28th November, 11am - 5pm 
FREE ENTRY! Come from near and far and make a day of it 💘 taken in Bluecoat by @thechaindesigns
21
13 days ago
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Lulu is back! The cutest lil mini dress in one of our first prints Kaleidoscope tile 🧡 by @thechaindesigns
3
13 days ago
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