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The CMO Podcast

@thecmopodcast

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Join @jimstengel for intimate conversations with the most dynamic CMOs from all over the industry. A @thrivewithvyve podcast.
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Bonus episode of The CMO Podcast out today!
Jim sits down live at Penn State with Cindy Miller, Gen. Gary Brito, Dave Becker and John Waldeisen to talk about how leaders build trust, and how they rebuild it when they fall short. Link in bio. by @thecmopodcast

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2 days ago

Liz Bacelar spent most of her career in fashion and luxury watching what Gucci was doing.

With generative AI, she says, your own company's purpose and strategy set the starting point, because nothing is plug and play. Link in bio. by @thecmopodcast

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3 days ago

If AI sounds too complicated, Liz Bacelar says, the person talking to you is hiding behind jargon. For CMOs facing another shakeup, the AI part is the easy part, and it's learnable. Link in bio. by @thecmopodcast

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4 days ago

Karen Forgus of the @reds, Melissa Washko of @ge_aerospace, and Phil Duncan of @proctergamble share what makes Cincinnati's creative scene its own, from murals that come to life during BLINK to a community where everyone wants to see each other succeed. Hosted by @hyperquake

The full conversation, recorded live at BLINK, is coming soon to The CMO Podcast. Link in bio. by @thecmopodcast

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5 days ago

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5 days ago

Most people don't call their health insurer until they have to. Reagan Greene shares why getting those moments right is where trust gets built.

Episode linked in bio. by @thecmopodcast

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6 days ago

Does AI build trust when you call your health insurer about a chronic condition?

Reagan Greene doesn't think so, which is why Blue Cross of Idaho puts AI to work on admin tasks and gives its people more time with people where trust building matters.

Find this episode, linked in our bio. by @thecmopodcast

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10 days ago

National brands can buy scale and distribution. What they can't buy, says Reagan Greene of @bluecrossofidaho, is 80 years of showing up locally.

Listen to the latest episode of The CMO Podcast, out now. Link in bio. by @thecmopodcast

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11 days ago

Tuning in from the Windy City!

The CMO Podcast team hit the road this week to catch up with our friends at @transunion in Chicago.

Jim took the stage with @lizdecoded , Global Head of AI & Advanced Analytics at @underarmour , for a conversation about AI and the marketing landscape today.

We can’t wait to share this one with you! by @thecmopodcast

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16 days ago

Three takeaways from Jim’s conversation with Benji Baer CMO of @cbre on leading with conviction and bringing people with you. Swipe through, then find the full episode wherever you get your podcasts. by @thecmopodcast

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17 days ago

@cbre does a lot more than most people realize, and CMO Benji Baer is making sure its own people are the first to tell that story. Jim sits down with Benji this week on retelling the story of a company that keeps growing. Link in bio. by @thecmopodcast

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18 days ago

Missed it? @thesharkdaymond and @hteaps ‘s episode is now up. Link in bio. by @thecmopodcast

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23 days ago