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Brand Strategist for Female Founders

@theebigroup

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Your brand isn’t struggling. It’s misunderstood. Outdated visuals. Confusing message. No strategy. A quick peek behind the scenes: A behind-the-scenes look at a demo transformation This is just one of many transformations we’ve created at Elite Branding Innovators. The goal? Premium branding with measurable results. Curious what we could do for you? Slide into our DM or visit theebigroup.com #ClientSuccess #BeforeAfter #BrandTransformation by @theebigroup
0
a year ago
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If you can’t clearly answer who your brand is for, your marketing will always feel scattered and your sales will stay inconsistent. Selling to “everyone” isn’t inclusive. It’s unclear. And unclear brands don’t convert. Most small businesses and minority entrepreneurs get stuck here—not because they lack talent, but because no one ever helped them diagnose what’s actually broken. That’s exactly what The Brand X-Ray is designed to do. It reveals: • Who your brand is really speaking to • Where your messaging is misaligned • Why your marketing isn’t landing • What needs to change to create clarity and momentum No guessing. No vague advice. Just a clear diagnosis. Start here: https://www.thebrandxray.com or DM us to get started today by @theebigroup
3
10 months ago
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We all have one. This is Ours: Why we built Elite Branding Innovators This journey has been anything but easy. But every late night, tough lesson, and small win shaped the brand—and the bold vision behind it. Elite Branding Innovators wasn’t created overnight. It was built from scratch, from soul, and with a real desire to serve businesses that want more than just “a logo.” We built this for the entrepreneurs who are tired of blending in. The ones ready to lead with clarity, strategy, and power. If you’ve ever built something from the ground up—while doubting yourself, stretching your last dollar, or navigating it all solo—we see you. Let’s connect. We’re here to help you reimagine your brand and reclaim your voice—with intention, impact, and strategy that actually converts. #OurWhy #BrandStrategy #EntrepreneurJourney #EliteBranding #WomenInBusiness #DMVBusinesses #ReclaimYourBrand #FoundersStory by @theebigroup
1
a year ago
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You can be fully booked every single week and still feel like the money is not adding up. I shared 3 things you can do right now to change that: Raise your rates by $15–$20 (yes, your clients will stay) Stop letting no-shows cost you — put a cancellation policy in place and enforce it Build a referral program that lets your loyal clients do the work for you These came straight from my talk at the Scaling Your Beauty Business Conference, where I broke down how one service can create 6 streams of income. I put the full breakdown in an ebook so you can start today. #stylisttips #barbertips #nailtechbusiness​​​​​​​​​​​​​​​​ #salonowner #beautyentrepreneur by @theebigroup
6
6 months ago
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Before you start ANYYY business or branding/marketing you need to know this! I had the honor of being a panelist for Scaling Your Beauty Brand CEU conference at Catholic University for Bennett Career University taken in Catholic University, Washington by @theebigroup
3
8 months ago
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Handcrafted does not mean unstructured. Creative does not mean unclear. For 3 Shades Chic, this promo video was designed to elevate the collection beyond product and into presence. Every frame was intentional. Every movement reinforced craftsmanship, detail, and artistic authority. The goal was not decoration. It was distinction. This is how handcrafted jewelry earns premium perception: • Craftsmanship translated into visual language • Mood aligned with brand identity • Artistry positioned as value, not hobby • Collection presented as a statement, not inventory If your visuals do not communicate why your work is worth more, the market will decide for you. Start a project. Comment “video” to get started #JewelryBranding #BrandStorytelling #CreativeDirection #WomenLedBrands #theebigroup by @theebigroup
2
8 months ago
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Every detail matters. Even the ones people overlook. For Carra Hosiery, this promo wasn’t about just showcasing tights. It was about positioning the brand as polished, intentional, and elevated—before a single word is spoken. From visual pacing to mood, styling, and message clarity, this video was built to communicate quality, confidence, and modern femininity at first glance. This is what strategic brand storytelling looks like when it’s done correctly: • Clear visual hierarchy • Cohesive aesthetic • Emotion before explanation • Brand authority without over-selling If your brand visuals don’t instantly signal value, credibility, and intention, you’re leaving perception—and revenue—on the table. Start a project. 🔗 Link in bio or comment “video” #BrandStorytelling #BrandPositioning #CreativeDirection #WomenLedBrands #theebigroup by @theebigroup
8
8 months ago
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Your brand looks fine. That’s the problem. If people don’t immediately understand your value, they don’t buy. The Brand X-Ray™ exposes what’s silently killing trust and conversion—before you waste more time fixing the wrong thing. Diagnosis first. Decisions second. Book The Brand X-Ray™ Link in bio. #BrandClarity #TheBrandXRay #WomenInBusiness #BrandStrategy #FounderLife by @theebigroup
3
9 months ago
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50% of businesses fail within five years. Women founders don’t have room for guesswork. According to the U.S. Bureau of Labor Statistics, nearly half of all businesses close by year five. The U.S. Chamber of Commerce points to poor marketing and weak strategy as major contributors. Most women-led businesses don’t need to work harder. They need clarity. That is why The Brand X-Ray exists. A structured brand and strategy assessment that shows: ➡️Where your message is unclear ➡️Why your brand isn’t converting ➡️What to fix before you scale 🔗 https://www.theebigroup.com/thebrandxray Clarity first. Strategy second. Growth follows. #FemaleFounder #WomenInBusiness #BrandClarity #WomenOwnedBusiness #entrepreneuriallifestyle by @theebigroup
5
9 months ago
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You can’t scale a business that only exists on Instagram and a dream. You can’t scale a business that only exists on Instagram and a dream. Swipe to see what we built for Live With LiteSkin Lou Show → What Lou came to us with: A logo you had to squint to read. No website. No merch. Just hustle and hope. What we delivered: ✅ Complete brand strategy ✅ Professional logo suite ✅ Full website design ✅ Custom apparel ✅ YouTube banner ✅ Marketing strategy that converts The result? Lou can now pitch sponsors, sell merch, and direct people to a website that makes them look established—not scrambling. You can’t build a six-figure business without the infrastructure to support it. Still operating on a logo and a prayer? 👉 Comment “READY” below and I’ll send you the details. #SmallBusinessBranding #BrandStrategy #BlackOwnedBusiness #PodcastBranding #WebsiteDesign by @theebigroup
2
9 months ago
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You don’t need more content — you need more clarity. Ramona @ramonadorganics trusted The EBI Group to help her uncover what was holding her brand back and how to reposition it for growth. In her own words, she shares what it was like working together and what shifted as a result. This is the work we do every day: helping founders see their brand clearly so their audience can too. Watch Ramona’s testimonial. If you’re ready for the same level of clarity, book your Brand X-Ray™ COMMENT #brandxray #DMVBranding #WashingtonDCBusiness #DMVEntrepreneurs #DCBrandingExpert BrandingServicesDC by @theebigroup
4
9 months ago
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During COVID, Acia W., founder of A New Image @draciawilliams by Acia, was navigating one of the hardest seasons of her business. She knew she needed visibility—but wasn’t sure what would actually move the needle. We started with strategic social media flyers, then expanded into a full brand evolution: rebranded hair care product labels, promotional flyers and video content, a personal brand photoshoot, and a commercial video ad. We also wrote and pitched her for a local TV appearance on Living Local DMV, where she was featured—bringing even more visibility to her brand. The result? Clarity. Confidence. Momentum. Her business began to flourish again. Watch her testimonial to hear her experience in her own words. Branding isn’t just how you look—it’s how opportunities find you. #DMVBranding #WashingtonDCBusiness #DMVEntrepreneurs #DCBrandingExpert #BrandingServicesDC by @theebigroup
2
9 months ago
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