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The Factory Music & Arts

@thefactoryma

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Arts Presenter
📍 Edmonton, AB
@thedowntowndefrost + @downbytheriveryeg + @nightvisionmusic
Est. 2023

POSTS STORIES REELS TAGGED

PRESENTING THE 11TH ANNUAL DOWNTOWN DEFROST 🫎🧊

We’re BACK this Easter Long Weekend, April 3 + 4, 2026 — bringing our favorite talent from across Canada and around the world!

Tag a friend in the comments and share this to your story for a chance to win two weekend passes! Winner announced Feb 12.

See you back at Sir Winston Churchill Square, Edmonton 💥

Early bird tickets are almost sold out, grab yours now 🫎

📸 @cris.is.in.crisis_

#downtowndefrost #yeg #yegraves #yegfestival by @thefactoryma

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8 months ago

What a ride. Down By The River 2025 💛🌊

🎥: @lexmilo taken in Louise McKinney Riverfront Park by @thefactoryma

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a year ago

It’s happening 🌊

The inaugural Down By The River lineup is here!

Ruby Waters, Boy Golden, Cat Clyde, Emily Nenni, Chaparelle + so many more.

🎟 Tickets available now — link in bio

Let’s make some memories Down By The River 💫

Artwork by @cris.is.in.crisis_ 🎨 taken in Louise McKinney Riverfront Park by @thefactoryma

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a year ago

Well folks, year two is in the books 🌊

We’re absolutely blown away by all the love & support from this community. A huge thank you to every artist, volunteer, vendor, sponsor and team member who helped make this weekend happen - and most importantly, to all of you who came Down by the River to share it with us.

It takes a village, and we reckon we’ve got the best one 🙌 by @thefactoryma

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a month ago

A big thank you to the sponsors helping bring Down by the River to life this weekend 🌊

We couldn’t do it without your support, and we’re so grateful to have you along for the ride 🤘 by @thefactoryma

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a month ago

Our set times are here 😎

Check out when your favourites are hitting the stage and plan when to grab a bite from the @fresonbros cookhouse, a cold beer from the @seachangebrewingco saloon or do a little shopping at @thehonkytonkmarket

Who are you most excited to see? 🌊 by @thefactoryma

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a month ago

The daily lineups have dropped 🤘

From hometown favourites to can’t-miss headliners, every day is stacked with incredible music.

Who are y’all coming to see?

🎟️ Tickets at the link in bio by @thefactoryma

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3 months ago

It’s HERE 🌊

We’re really proud of how this one came together - with  Goldie Boutilier, The Rural Alberta Advantage, Vincent Neil Emerson, and a whole lot more.

Tag your crew & the artists you’re comin’ out for.

LET’S RIDE 🤘 
🎟️ Tier 1 weekend & day passes on sale now - link in bio

Artwork by @cris.is.in.crisis_ ⚡️ by @thefactoryma

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5 months ago

Tomorrow 🦅 by @thefactoryma

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5 months ago

Daniel Romano’s Outfit & the Uni Boys hit Double Dragon on May 7. Don’t miss it🤘

🎟️Tickets in bio by @thefactoryma

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6 months ago

Calling all Edmonton Farmily 🔊 Who’s ready for a night of connection and bass-driven bliss? Dress up, show up, and let’s get wild together before we hit the farm✨🦋

Lose yourself in the sounds of Stickybuds, Joluca, and HaHa at Double Dragon on Friday, June 5 👉 Secure your spot at the link in bio.

Enter to win a ticket to Edmonton’s Shambhala Pre-Party 🎟️

⭐️ Like this post
⭐️ Tag the friends you’re hitting the pre-party with🕺
⭐️ BONUS: Share this post to your story and tag @shambhala_mf for an extra entry ✨

Enter by Sunday, April 19 at 11:59 PM (PDT). A winner will be contacted on Monday, April 20. Please beware of fake accounts. We will only contact the winner through our official channel, @shambhala_mf 🌻

Additionally, Pre-Party guests will have a chance to win a ticket to the 27th Annual Shambhala Music Festival on the legendary Salmo River Ranch 💜

Counting down the minutes until we’re all together again, Edmonton. Doors open at 10:00 PM. See you under the lights! 💫 by @thefactoryma

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6 months ago

JUST ANNOUNCED

The Librarian b2b Madam X Open to Close
May 29 @ Double Dragon

🎟️ Tickets available in bio

GIVEAWAY
We’re giving away tickets to the show:
• Follow @double_dragon_double_dragon + @nightvisionmusic
• Tag a friend (each tag = 1 entry)

Winners announced soon. See you in the smoke 💨 by @thefactoryma

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6 months ago