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St. Pete, Florida 🌴
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The Strength Culture Training Manual 1.0 began as a way to organize my thoughts after being asked if I was ever going to mentor younger trainers and coaches. I realized that if I wanted to provide meaningful mentorship, I needed a systematic and coherent way to deliver the information I felt was both relevant and practical for improving and optimizing the training process—for you and your clients.

To create this manual, I had to rewind my career nearly 15 years to when I first started training clients. I asked myself, “What do I wish I had known back then?” and “What’s actually useful for writing effective programs?” The goal was to address the challenges of coaching a wide spectrum of clients—from everyday general population clients to high-performance athletes.

Over the years, I’ve invested significant time and money—easily in the high five to low six figures—in seminars, workshops, and continued education. While these experiences gave me valuable insights, they often lacked coherence, practicality, and applicability. This manual is my attempt to fill that gap.

With the Strength Culture Training Manual 2.0, my goal is to:

• Organize the information I believe is most important for coaches, trainers, and athletes.

• Present it in a coherent, easy-to-understand format with concepts that build on one another.

• Offer pros and cons of various methods, systems, and ideas to help you make informed decisions.

Fitness and training don’t exist in a vacuum. Unfortunately, in today’s landscape, there’s often more focus on being polarizing than providing clarity. My aim is to cut through the noise and deliver something truly helpful.

Over the past year, I’ve worked hard to expand and improve upon what I started with Strength Culture Training Manual 1.0. It has been a labor of love, and I hope this updated version eases your confusion, builds your confidence, and equips you to make better decisions for yourself and your clients.
Thank you for trusting me as part of your journey. I want nothing but success for both you and those you work with.

- Jeff

#personaltrainer #personaltraining #onlinecoaching #strengthandconditioning #strengthandconditioningcoach taken in Counter Culture Gym by @theflexibull
4
2 years ago
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Miami 🌴 09/26 taken in Miami, Florida by @theflexibull
8
19 days ago
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Even if we make the assumption that there is zero tissue remodeling that occurs (not one that I necessarily subscribe to), why did anyone ever agree that solely neurological changes to one's range of motion is bad or at the very least unimportant? taken in Counter Culture Gym by @theflexibull
13
19 days ago
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Drago is "Optimization Culture".

Not to spoil the movie, but Rocky wins. taken in Counter Culture Gym by @theflexibull
22
25 days ago
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This incline rolling dumbbell fly, performed by @1nonlycanaan, is a great variation to use if you want a fly variation that has a bit more of a novel stimulus at the shoulder because of the added rotational element most fly variations don't include.

You perform this exercise the same way you'd perform a normal fly:

• Lie supine on a bench
• Slightly bend elbows
• Abduct arms

Now add one more piece: rotate the thumb up and back, which will externally rotate the shoulder and increase the stretch across the chest, shoulders, biceps, and neck.

You may start by doing your sets where you emphasize each step by separating the steps a bit more, but as you get used to the exercise all the steps will flow together better and happen in one motion.

This is a great variation for you if you have a higher demand on the rotational element of your shoulder within the context of your sport (e.g. grappling or throwing) or for those who simply want to improve their shoulder mobility to improve its range of motion while also building some tissue and strength around the shoulder.

The last piece I'd add is on programming: you can place this anywhere you'd put a chest/shoulder accessory — generally wherever you'd perform a fly variation, since it's one of the best exercises to isolate the pec fibers (clavicle or sternal, depending on the angle of the bench or arms relative to the rib cage). I like these in the 6-8+ rep range.

Give it them a shot and let me know what you think about them, or let me know if you've tried them before! taken in Counter Culture Gym by @theflexibull
9
2 months ago
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Most of the knee motion I see trainers "correcting" on IG during squats or deadlifts is completely normal.

In 15 years, I’ve rarely worked with a client who actually needed major cueing or correction of their knee movement during lower body lifts. Most people just need to be told they can bend their knees and squat or deadlift.

Pressure naturally shifts across different parts of the foot throughout the phases of a lift, and the knee and hip should be expected to track with it.

Do people exist who need some extreme correcting or cueing of the foot, knee, and/or hip? Sure. But those cues shouldn’t be broadly assumed and applied to everyone. taken in Counter Culture Gym by @theflexibull
4
3 months ago
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These are the mental cues or steps I think about every rep of my deadlift, and are the same cues I teach most of clients. 

I get my air and brace, hinge my hips, bend my knees, push through the floor.

I try not to think about much more than that.

Be intentional with the thoughts you have while you're lifting and set yourself up for success. 

What cues do you like to use to execute your deadlifts? Let me know in the comments 👇

#deadlift taken in Counter Culture Gym by @theflexibull
20
3 months ago
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Knee cave in a squat is something you’ll hear people tell you to “fix.” 
 
But why is it that we see Lu (one of the greatest squatter of all time) using this strategy? 
 
As the load increases, most people shift the hips back to leverage the hip extensors/posterior chain. For most people, shifting demands away from the quads allows them to generate more force
 
The cost of this is that foot pressure will naturally shift to the outside of the foot as the shin moves back. 
 
Caving the knees in allows us to shift more weight to the inside of the foot. This balances the foot pressure. 
 
This is why you’ll see great squatters push their hips forward mid-squat after shifting their hip backs. This allows them to re-establish full foot pressure after the sticking point. 
 
If they do this, you’ll see the knees move outwards as a consequence of the pelvis pushing forward. 
 
So what causes knee cave? 
 
Weak glutes? - Nope. 
 
Tight inner thighs? - Nope. 
 
Weak foot? - Nope. 
 
A simple balancing act to generate the most force? - Yup. 
 
This is why the best squatters cave their knees at near maximal loads even when their other squats have no cave at all. 
 
 
Now if we want to talk relative strength, there are two muscle groups you should consider. 
 
Strong quads and calves allow you to keep the knees over the toes for longer. This allows full foot pressure through the sticking point and reduces cave. 
 
So if you’re worried about knee cave: 
 
1. Drop the load on your squats 
2. Reinforce knee over toe for as long as possible on the way up 
3. Do your quad accessories 
4. Train your damn calves, seriously. 
 
If you need help learning to progress your squat ATG with pristine form, get at me. by @theflexibull
16
5 months ago
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Extended pause squats are one of the most underrated tools for building strength, mobility, and control simultaneously.

Most people rush through the bottom of a squat relying on rebound, momentum, and reflexive stiffness.

Pause squats remove that.

You are forced to actually own the bottom position and produce force from a dead stop.

In my opinion, one of the biggest benefits of pause squats is the improvement in mobility and flexibility for people who struggle with it.

Extended pauses in deep flexion can help improve the mobility and flexibility of the:
• ankles
• knees
• hips

They also expose:
• positional weaknesses
• balance and pressure shifts
• bracing deficiencies
• loss of posture/control at depth

You can manipulate stance width depending on what areas you are trying to emphasize and what's more comfortable for you.

A narrower stance will generally create more stretch through the glutes and posterior hip.

A wider stance will generally create more stretch through the groin and adductors.

This can be incredibly useful depending on what is limiting you or your clients in the squat.

Pause squats are not just a strength variation.

They can simultaneously function as loaded mobility work and solid technical practice.

#squat #squats by @theflexibull
7
5 months ago
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A balls deep buttery 405lb squat to start the week.

#squat taken in Counter Culture Gym by @theflexibull
16
5 months ago
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I love when people think they’ve found a “gotcha” moment.

This is probably one of the most common rebuttals I get whenever I talk about hip IR in the squat:

“Well if squats require hip IR, then how can people squat if they don’t measure for hip IR on a table test?”

The confidence people say this with is always hilarious because it immediately tells me they don’t understand the difference between:

• open chain vs. closed chain
• isolated testing vs. integrated movement
• passive ROM vs. active task execution
• a testing environment vs. a performance environment

A table test is a person interacting with a table while one joint is moved in isolation.

A squat is a full-body coordinated task involving the pelvis, spine, femur, tibia, foot pressure, stance width, tissue yield, muscular coordination, and relative stiffness under load.

Those are not the same context.

How much hip IR you see in an isolated table test does NOT directly predict how someone squats, especially at higher levels of strength and fitness.

This is what happens when people try to reduce complex movement down to a single isolated measurement and pretend it explains everything. taken in Counter Culture Gym by @theflexibull
19
5 months ago
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I think Ben’s messaging is mostly positive in the sense that it reaches people who worry way too much about things that don’t actually matter in training.

And to be fair, that usually isn’t their fault. It’s coming from other influencers pushing low-quality, bullshit content.

I’m using this as an example of how easy it is to misuse or misrepresent “science” to cope with your own gaps in physical development.

I’ve seen this for years. People cherry-pick data and twist information to justify what they don’t understand or can’t do well.

There are really only two ways to solve problems:

1. Give people something actionable that actually fixes the issue
2. Get them to stop focusing on things that don’t matter and/or stop doing things that make it worse

This type of content is trying to do the second.

But it usually assumes they’ve already mastered the first, and most haven’t.

I’ve seen it with flexibility or anti-flexibility content. I’ve seen it with pain and injuries, where people default to the BPS (bio-psycho-social) model as a cop-out. I’ve seen it with studies on higher volume training and exercise selection.

The examples are endless.

It’s okay to not know things. It’s impossible to know everything.

But stop making one of two mistakes:

1. Saying certain information doesn’t matter just because you don’t understand how to apply it or get results from it
2. Misrepresenting data or “science” to cherry-pick your bias because you have gaps in your knowledge or experience

Keep learning and don't close your mind off to possibilities you are currently unwilling to accept. taken in Counter Culture Gym by @theflexibull
17
6 months ago
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