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The Foundry Asia

@thefoundryasia

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A forward-thinking, culture-led agency fluent in creative and strategic communications.
HONG KONG. BANGKOK. SINGAPORE
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đŸ‡ŻđŸ‡”We’re beyond thrilled to celebrate our day-one client @restaurantnarisawa climbing to No. 21 on @theworlds50best Restaurants 2025! Huge congratulations to Chef Yoshihiro Narisawa and the entire team, it’s an absolute honour to keep championing your global success. taken in Turin, Italy by @thefoundryasia
5
a year ago
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Ever wondered what it takes to build an empire before turning 30? 🧠 #StevenBartlett, an entrepreneur, author, and host of The Diary of a CEO is coming to Hong Kong this September 23 for one night only, with stops in Kuala Lumpur and Singapore. Expect an evening of brutally honest life lessons, unfiltered business advice, and the kind of motivation that hits different! đŸ“Č Tap the link in bio to get all the details and secure your seat. #Podcast #Tour #TheDiaryOfACEO #TheBeatHongKong #TheBeatKualaLumpur #TheBeatSingapore #TheBeatAsia taken in The Beat Hong Kong by @thefoundryasia
5
a year ago
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We are immensely proud of @beckalyfranks for receiving the Altos Best Bartender Award, 2023 ahead of the most coveted Asia’s @50bestbars awards. Since landing on the Hong Kong scene in 2015, Beckaly is first and foremost a mentor, culture pusher and has constantly transformed the drink boundaries with her brilliant cocktails and unapologetic tenacious vibes (I mean who hasn’t had her legendary midnight laybacks at @wearethepontiac?). We are honoured to work alongside Beckaly and her team and can’t wait for our pipelineđŸ”„ @artifact_bar @artifacthk. #Asia50Best #TheFoundryAsia #ArtifactHK by @thefoundryasia
5
3 years ago
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We're thrilled to share that our Founder, Germaine Woon (@germainewoon_), has been named one of Campaign Asia-Pacific's (@campaign.asia) Women to Watch 2026!⁠ ⁠ Now in its 14th year, the list celebrates women across the region whose leadership and impact are shaping the future of marketing and communications. Germaine is one of 25 honourees from 12 markets, and one of just two from Hong Kong.⁠ ⁠ From building The Foundry Asia to championing the people and stories behind hospitality, Germaine's passion drives everything we do. Seeing the industry recognise it is a proud moment for all of us. Congratulations, Germaine!⁠ ⁠ Thank you to the Campaign Asia-Pacific team and jury, and congratulations to the whole class of 2026.⁠ ⁠ #WomenToWatch by @thefoundryasia
32
9 days ago
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Across more corners of Asia Pacific. We’re kicking off new projects across the region, growing The Foundry’s portfolio of hospitality and dining brands across markets.⁠ ⁠ @restaurant_gaa⁠ @barsathorn⁠ @duetbydavidtoutain⁠ @nook.peak⁠ @punchroomedition⁠ @ritzcarltontokyo⁠ @soliscatequila⁠ @eatandcook.asia by @thefoundryasia
5
12 days ago
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Over the weekend, The Bartender’s Edit (@thebartendersedit) made its Bangkok debut, joining editions across London, Edinburgh, Milan, Singapore and Hong Kong. The launch brought the city’s bar community together at The House on Sathorn, followed by celebrations at Bar Sathorn (@barsathorn). Congratulations to Sam Gillani (@thelondonboozehound) on a successful launch and another milestone for The Bartender’s Edit. taken in The House on Sathorn by @thefoundryasia
2
24 days ago
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Negroni Week is back, with Campari (@camparigroup @campari.sea) bringing its biggest Asia Pacific line-up yet — a cross-border run of guest shifts, collaborations and new takes on an icon, across 18 bars and nine markets from 21–27 September 2026. Proud to be working with Campari as the regional press office for Negroni Week across APAC, bringing the people, pours and stories behind this year’s edition to life. #NegroniWeek26 #NoNegroniWithoutCampari #Negroni #Campari #TheFoundryAsia @camparihk by @thefoundryasia
0
a month ago
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Two names can make a collaboration. A shared idea is what gives it meaning. Whether it’s a guest shift, brand partnership or cultural crossover, we’ve found that the strongest collaborations have something genuine at their centre — a reason to come together that goes beyond reach or recognition. Because sometimes, the connection is the idea. by @thefoundryasia
0
a month ago
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Little Bao × BAODOWN — a homecoming that turned into a movement. In 2026 Little Bao consolidated back to Central, to the Shin Hing Street corner where Chef May Chow served her first bao in 2013. One kitchen, fully focused. We built the return around BAODOWN: a series of one-night-only collaborations that hand the counter to the chefs May admires, from Sai Ying Pun’s House of Culture to Shanghai’s Yaya’s to Big JJ’s Seafood. Six courses. Nineteen seats a seating. A menu that lives for one night, then never again. Every night, sold out. That’s what community-led hospitality looks like: a room that fills itself. đŸ“· @littlebaohk × @chefmaychow With @houseofculturehk · @yayas.shanghai · @bigjjseafood taken in Little Bao by @thefoundryasia
1
a month ago
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Bangkok, meet IDRIS. @collectivemindsasia brings Idris Elba’s Sound International to Bangkok for one night only at Cloud 11 Theatre on 26 September. Following residencies at Pacha, Pikes and Hï Ibiza, and appearances at Glastonbury and Coachella, IDRIS now brings his sound to Bangkok, taking to the decks alongside WILDEALER and Elaheh for a night connecting global sounds with Thailand’s fast-growing house scene. Event Details: 26 September 2026 | Cloud 11 Theatre | 7:45PM till late taken in Cloud 11 Bangkok by @thefoundryasia
2
a month ago
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Meet Proddy Sukcharoen, our new Senior Brand & Communications Executive in Bangkok. With a background spanning F&B operations, hospitality and marketing, Proddy’s journey has taken her from Boston to Bangkok, including roles with The Eliot Hotel and Mandarin Oriental Hotel Group. She is also the creator behind @hungryproddy, a food, drink and lifestyle platform she has grown over the past decade, sharing culinary discoveries from around the world. At The Foundry, Proddy will work across our hospitality and F&B clients, bringing an insider’s understanding of the industry together with a creator’s perspective on communications and storytelling. taken in Bangkok, Thailand by @thefoundryasia
65
2 months ago
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Our Singapore roster is growing. Joining our client portfolio are Native (@nativebarsg), the well-loved fermentation-focused cocktail bar celebrating its 10th year; Puffy Bois (@puffyboispizzas), a no-frills hidden pizza and cocktail dive bar; and Nicolas (@nicolaslerestaurant), a playground for wine aficionados with a contemporary French menu. taken in Singapore by @thefoundryasia
0
2 months ago
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