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Frank Wright | AI Content Systems

@thefrankwright_

8.4K

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1543

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Your AI content looks fine. That’s exactly the problem. I build custom systems for health coaches that make it sound like you, not everyone else. 👇

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5 months ago

21,800 views, 845 new subscribers, 15 sales calls booked and 2 clients closed.

That is what one video did.

Not a year of reels.
Not thousands of DMs.
One video with the right context behind it.

DM me “PROMPTS” If you want to know what that context looks like. by @thefrankwright_

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6 months ago

Taken in Bangkok, 2012, this photo captures a moment in my journey when I was learning to alchemize my battles into breakthroughs. Today, it serves as a reminder that no matter where we are or what we’re facing, we all have the strength within us to rise above, rewrite our stories, and create a life beyond our wildest dreams.

If you’re in the midst of your own personal monsoon, know that you’re not alone. Just as I once stood in the pouring rain, determined to forge a new path, you too can choose to see your challenges as opportunities for growth and transformation.

So lace up, show up, and join me in the race towards a better, brighter future. Together, we can turn our scars into stars and our darkest nights into the dawn of a new day. The finish line is just the beginning - are you ready to run towards your most extraordinary life? by @thefrankwright_

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6 months ago

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3 months ago

Most people open Claude and ask it to write something.

That’s the wrong order.

The AI has every word it needs. Grammar, structure, vocabulary, none of that is the problem. What it doesn’t have is the person you’re writing to.

Before opening any AI tool, open a blank document instead. Answer five questions first. Who specifically is reading this. What are they doing right now when nothing is working. What do they believe that’s actually wrong. What’s the opinion you’ve never said out loud. What’s the sentence you’d say to them on a call that’s never made it into a post.

Those five answers become the foundation. Paste them in before a single prompt gets written.

The output is only as specific as what you put in first.

Follow for more. by @thefrankwright_

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3 months ago

Richard Smith. The Movie.

A content OS production. by @thefrankwright_

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4 months ago

A chameleon doesn’t hide what it is.

It just hasn’t found the right background yet.

Most health experts are the same.

I heard a client speak on a podcast recently. Biochemistry, epigenetics, metabolic mechanisms. I couldn’t stop listening.

Then I read his Instagram captions.

They could have been written by anyone.

The expertise was never the problem. Getting it out was.

One session. His voice captured. His content finally sounding like him.

The gap between what you know and what comes out is exactly what I close.

Follow for more. by @thefrankwright_

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4 months ago

Most health coaches aren’t building an audience.

They’re throwing paint at a wall and hoping the right person walks past.

I know because I watched a client do it for months. Metabolic health content. Consistent. Credible. Invisible.

We didn’t change the content. We didn’t change the niche. We didn’t change the posting schedule.

We changed who it was written for.

One specific person. Named. Described. The exact scene they were living in at 6am when they opened their phone.

1.2 million views later, that was the only thing that had changed.

Follow for more. by @thefrankwright_

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4 months ago

SERVICE! Claude can’t do this bit. @fourfooduk 16/05/26. by @thefrankwright_

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4 months ago

I put out a free document a few months ago.

A health coach called Joff used it. He is not a client. He just downloaded the document and used it.

His reel hit 1.6 million views. Another hit 1 million. The content is old footage, transformation shots, cuts of steak. No script or talking head. Just captions written with the right context behind them.

I also manage content for Richard Smith. 1.2 million on a single written post. 850k on a carousel.

Different creators. Different countries. Different styles. Same result.

The document is free. It’s the same one that started this.

Comment VOICE and it is yours. by @thefrankwright_

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4 months ago

Joff messaged me this morning.
Three strategy calls booked. Two clients onboarded. One pending.

750 posts. One testimonial. Three years in the space.
He never gave up. Repeat, he never gave up.

One strategy call. One diagnosis. This is what happened.

He deserves everything that’s coming to him.

Follow @healthcoachjoff as his content is about to level up. 🚀🎯 by @thefrankwright_

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5 months ago

I made a careless mistake on a slide last week and a lot of you called it out.

I said an ounce of cocaine in a weekend. That was shorthand and it was sloppy. The honest version is that the amounts we were consuming across a group of us over those years were extreme, and I compressed that into a single line without thinking about how it would read. I should have been more precise.

I am not going to delete the original post because the story is real and the point stands.

Drug addiction is serious. The amounts do not matter as much as what it does to your life, your relationships, and your ability to feel anything without a substance behind it. I lost 30 years of my life to it. Getting out was the hardest thing I have ever done.

If one person watches this and feels less alone in that, it was worth making. by @thefrankwright_

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5 months ago