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GAB INC.

@thegabinc

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Culture strategy for brands, founders & families
Public Narrative · Identity · Influence
We turn ambition into culture.
By @gabbygabriel_ ↓
🌎👀
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“The long work of turning their lives into a celebration is not easy.” — Mary Oliver, Sunflowers Good advertising helps you stand out. Wouldn’t it make sense to hire the agency that already does? Less than 1% of advertising agencies are owned by women. My agency is one of them. @photosbyalexs taken in New York, New York by @thegabinc
3
3 months ago
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The best brand advice I ever gave myself was the same advice I give my clients: stop hiding the parts of you that make people uncomfortable. That’s where the real story is. taken in Joanne Trattoria by @thegabinc
22
3 months ago
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I have been censored by the Chinese government. Multiple times. It never shut me up. I flew the Pride flag on the Great Wall of China. I built one of the largest LGBTQ communities in Shanghai. I run one of the top marketing agencies in the country. They called me the Lesbian Godfather. You can silence a post. You cannot silence who I always knew I was becoming. by @thegabinc
49
3 months ago
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Want more press? Give people something worth writing about. Good PR isn’t just about getting your story told. It’s about making sure there’s a story worth telling. That’s where the real work begins. taken in New York, New York by @thegabinc
0
8 days ago
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Comment “JOANNE” below or use the link in bio to upload your favorite Joanne photos, videos, and memories. ❤️🍝 15 years means a lot of pasta, a lot of birthdays, a lot of family, and probably a few stories best left off the internet. 😂 Joanne has always been about the people who walk through the door, and we want the community to be part of the anniversary. If you’ve celebrated here, brought your family, met Joe, have a favorite table, or just have a Joanne memory that makes you smile, send it in. Some favorites will be shared as we celebrate 15 years of Joanne. ❤️ #joanne #germanotta #GAB taken in Joanne Trattoria by @thegabinc
98
17 days ago
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Everyone wants the opportunity. The strategy is knowing when to use it. A strong public narrative is about sequence: the right story, the right relationship and the right moment. At GAB, we think of relationships as social capital. The value isn’t just having access. It’s knowing when to activate it. taken in New York, New York by @thegabinc
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18 days ago
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Natali Alexander is a luxury fashion label based in New York, where classic elegance meets modern romance. Founded by designer Natali Germanotta and creative partner Alex(ander) Dolan, the collection blends powerful silhouettes, understated sensuality, and whimsical vintage influences for those who value quality and detail over fleeting trends. The Lumina Scarf, a limited edition piece inspired by stained glass and the interplay of light and shadow, will be available for purchase at The HUB as part of “A New Beginning,” a month-long multi-artist exhibition presented by Art Hampton x The HUB. Join us for the opening reception on September 18th from 5–8 PM, with the exhibition on view through October 18th at The HUB, Bridgehampton. [Address] 2183 Montauk Highway, Bridgehampton, NY 11932 [RSVP] hubhamptons.com [On view] 9.18 – 10.18.2026 / Free admission taken in The HUB Hamptons by @thegabinc
13
a month ago
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Ambition is private. Culture is shared. An idea becomes culture when it moves beyond the people who made it and gives other people something to recognize, choose, repeat, and carry into their own lives. That shift does not happen by accident. GAB INC. taken in New York, New York by @thegabinc
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a month ago
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Social media isn’t really about you. It’s about your audience. What do they need? What are they trying to understand? Social media may feature you, but it isn’t for you. It’s for the person consuming it. taken in Casper, Wyoming by @thegabinc
4
a month ago
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Important work does not automatically become a living legacy. It needs a public life around it: the right story, relationships, and moments of entry. For cultural figures and those who steward them. GAB INC. The Way In | 01 taken in New York, New York by @thegabinc
5
a month ago
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Your website is where people go after they are interested. Your personal brand is why they become interested in the first place. If your story, visual identity, and public presence do not reflect the quality of your work, a new website just gives the same confusion a better address. First, we make sure people understand who you are, what you do, and why it matters. Then we build the website. taken in New York, New York by @thegabinc
6
a month ago
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CLIENT TESTIMONIAL | FOUNDER COACHING + BRAND STRATEGY At GAB INC., coaching is where clarity becomes movement. We help founders identify what sets them apart, build a business around it, and develop the positioning, confidence, and connections to grow. Jenny came to us with vision, talent, and a million ideas. Together, we’ve clarified the direction, opened the right doors, and built around what makes her distinct. Today, she’s thinking bigger and building bigger. Jenny, it’s a privilege to be your compass, sounding board, connector, and champion. This is just the beginning. taken in Las Vegas, Nevada by @thegabinc
3
a month ago
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