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The Global Entertainment Marketing Academy of Arts & Sciences

@thegemaorg

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A global academy for the community shaping how entertainment connects with audiences and culture. Celebrating creativity, excellence, and impact.

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✨ SOMETHING BIGGER IS COMING THIS DECEMBER ✨Our annual awards celebration will now take place on December 10, and we're using the opportunity to create something even more special.🗓️ Thursday, December 10, 2026📍 Los Angeles, CaliforniaTickets open in September, with more details to come, stay tuned.#GEMA70 by @thegemaorg

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a month ago

What a night at the Wilshire Ebell! 🌟 The 2025 GEMA Awards + Garden Party celebrated not only excellence in entertainment marketing but also the power of community—creativity, connection, and energy carried from the stage to the stars.Watching this, you’ll feel the buzz...the applause, the networking, and the next-idea conversations that kept the celebration going!A night that reminded us why we do what we do. Stay tuned - photo gallery dropping soon! 📸 by @thegemaorg

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9 months ago

Today, The Global Entertainment Marketing Academy of Arts & Sciences reveals a refreshed icon for the industry. An evolution in motion. A reflection of who we are, representing the many facets of entertainment marketing: the creativity, strategy, and cultural influence that shape how the world experiences entertainment. It is crafted by and for entertainment marketers and creatives across every sector. From TV/Streaming and Film to Music, Sports, Video Games, and beyond, this symbol honors the people, companies, and teams driving the industry forward.The industry’s ultimate hallmark of creative and strategic excellence.For the very first time, MEET GEMA!Video credit: @lucido_tv by @thegemaorg

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a year ago

This #FlashbackFriday, we're showcasing the 2024 GEMA Awards Silver winner for Theatrical Movie Shown on Television Promo from TV/Streaming – Global: UNITED BY ACTION AXN by @Sony Pictures Entertainment Iberia S.L.U.By using bold visual transitions and masking effects, the team transformed well-known films into an experience that sparked curiosity and invited audiences to see them in a new way, proving that creative execution can breathe fresh life into familiar content.Creating work that reimagines how audiences connect with entertainment? Put it forward for recognition in the 2026 GEMA Awards: General Entertainment – Global.📅 Extended Final Deadline: August 6, 2026🔗 Learn more in bio.#GEMAAwards #FlashbackFriday #GeneralEntertainment #CreativeExcellence #Storytelling by @thegemaorg

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a day ago

That feeling? It starts with an entry. 🏆 One week remains until the First Entry Deadline for the 2026 GEMA Awards: General Entertainment – UK. If you've got work you're proud of, this is the moment to put it forward.Enter via the 🔗 in bio. by @thegemaorg

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“If you were to disappear, would your audience still hang out with each other, or would they disappear also? Because an audience is there to see you, but a community is there because of a shared belief. So if you disappear today and none of your fans want to talk to each other, none of your fans want to hang out, they're just there because they want to see you, but they don't feel like there's community.” – Emily Mei (@emily.ghoul), creator, host and singer-songwriterClick the link in bio to read about this session at GEMA’s Shared Spaces event at @100Thieves. by @thegemaorg

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Five quotes we haven’t stopped thinking about...Five different perspectives from our amazing panelists @angguice @oncelegends @tyrsen @whitneyabattoretti @jordanmonroeschultz One thing they all have in common?Entertainment marketing isn’t getting simpler...it’s getting more interesting.Which one hits home for you? by @thegemaorg

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4 days ago

Entertainment marketing has changed more in the last five years than it did in the previous twenty.That was the jumping off point for Evolve or Expire, and it made for one hell of a conversation.Huge thanks to @thegemaorg for bringing us together and to @100Thieves for hosting us.Couldn’t have asked for a better group to unpack where our industry is headedWe talked fandoms, creators, AI, social, cultural moments, and why the comments section might just be our newest focus group.Thanks to everyone who joined us! Panel - @angguice @oncelegends @tyrsen @whitneyabattoretti @jordanmonroeschultz #EntertainmentMarketing #GEMA #SharedSpaces #NUCONTEXT by @thegemaorg

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Recognition spans the full range of what it takes to bring a game to its audience. The GEMA Awards: Video Games recognize that, honoring the creatives, the craft, and the campaigns that turn a release into a cultural moment. Place your work in consideration. 🔗 in bio.Extended Final Deadline: September 2, 2026 by @thegemaorg

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5 days ago

💖 When two cultural moments collide, audiences pay attention. This #FlashbackFriday, we're showcasing the 2025 GEMA Awards Gold winner for Live Event Promo from TV/Streaming – Global: @ABC's Oscarsland.Inspired by @Barbie, ABC brought together Kate McKinnon, @helenmirren, @americaferrera, and Ryan Gosling to create a playful promo that transformed Hollywood's biggest night into a cultural moment all its own.Creating work that turns moments into must-watch experiences? Put it forward for recognition in the 2026 GEMA Awards: General Entertainment – Global.📅 Extended Final Deadline: August 6, 2026🔗 Learn more#GEMAAwards #FlashbackFriday #GeneralEntertainment #CreativeExcellence #Storytelling by @thegemaorg

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8 days ago

Rooms matter.Not because of where they are.Because of who’s in them.Wednesday night, leaders from across entertainment, gaming, creators, and marketing came together for another GEMA Shared Spaces.No stages.No keynotes.Just the conversations shaping where our industry goes next.The conversation doesn’t stop when the event ends. We’ll keep creating the spaces where our industry comes together to exchange ideas, challenge perspectives, and shape what’s next.See you at the next one!Thank you to our hosting partner @100thieves and sponsor @nucontext by @thegemaorg

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8 days ago

“For me, supporting other women isn’t about supporting someone simply because she’s a woman. It’s about recognizing that visibility and opportunities haven’t always come as naturally for everyone, and consciously making sure talented women are seen, heard, and encouraged to step forward.” – Maraya Tifres (@marayadeffeney), team lead creative strategy, RTL (@videolandonline)Click the link in bio to read Tifres’ perspective on using entertainment marketing to create cultural moments. by @thegemaorg

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10 days ago