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Golden Fourth

@thegoldenfourth

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Luxury totes for women who refuse to be defined by a single era.
🇳🇿 Designed in New Zealand
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First christmas for Golden Fourth coming in hot. No team, no ad budget just a solo founder figuring it out in real time.

If you want to see the unfiltered real life version of running a biz your in the right place. Follow along if you want to watch it all unfold the good the bad and the ugly.

Link in bio if you want to get her something early before the chaos and panic buying starts by @thegoldenfourth

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a day ago

Somewhere along the way, we convinced ourselves we need a different bag for everything.

Work bag
Gym bag
Mum bag
Travel bag
Everyday bag

Golden Fourth was created to make life a little easier. One considered tote that can move with you through the different versions of your life whatever this chapter looks like.

Because your bag should fit into your life not the other way around.

One bag many chapters 🤍 by @thegoldenfourth

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a month ago

Nobody really prepares you for the middle of starting a business.

The part where you’re excited one minute, questioning every life decision the next, and somehow doing 50 million different jobs before lunch.

There’s no guaranteed payoff no one standing over your shoulder telling you you’re doing it right and definitely no instruction manual for what to do when things aren’t moving as quickly as you hoped.

But I’m learning that maybe building something isn’t about having it all figured out.

Maybe it’s about staying in the game long enough to figure it out.

Anyway, back to my unpaid internship..

#founderdiaries#totebag#smallbusiness by @thegoldenfourth

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a month ago

Some of my fave days have been the ones that were not planned..

The little moments that seem ordinary and are taken for granted. One day i know these will become core memories.

Golden Fourth was created for every chapter and every ordinary day in between.

What's yah fave part of a ordinary day?

#slowday #totebag #quietluxury by @thegoldenfourth

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2 months ago

For the girlies who hate carrying two bags.
The Golden Fourth tote is a multi tasker:

-Work bag
-Carry on
-Baby Bag
-Mum bag
-Overnighter
-Hospital bag
-Just in case bag
-Emotional support bag

The list goes on.

I can honestly say that since ive had my Golden Fourth tote ive probably used her for all of the above and more

Im curious what would you use her for? by @thegoldenfourth

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2 months ago

I'll probably get hate for this...

Whats your take?

#opinions #smallbusiness #totebagstyle by @thegoldenfourth

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3 months ago

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3 months ago

Respectfully 🫡

#reels#fyp#nz #quotes#explore by @thegoldenfourth

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3 months ago

There's a bag that carries you through it well in this case anyway.

Every women has a chapter that changes her.Sometimes in the ways we expect and Sometimes in the ways we never saw coming.

Whatever chapter you're in, I hope you keep backing yourself.

Love Golden Fourth x 🤍 by @thegoldenfourth

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3 months ago

Still her just in her era 🤍

#identity#inherera#totebag by @thegoldenfourth

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5 months ago

I've been thinking a lot about what Golden Fourth really stands for and the more I come back to it the more I realise it was never about creating another bag

It was about creating something for the chapters that change us.

The ones we never saw coming, the ones that ask us to grow, to let go, to start again, or to just finally back ourselves.

This is your reminder that your next chapter is yours to write so whatever that chapter looks like I hope you know you're not alone in it. I see you. by @thegoldenfourth

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3 months ago

If she could talk, she'd say pick me and for once, it's not a hard decision.

Go choose her, link in bio 🤍 by @thegoldenfourth

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4 months ago