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Inbox Witch | Email Storytelling for Creators

@theinboxwitch

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Boring creators write the most bingeable emails.
Helping you turn everyday moments into emails people binge + buy from.
Start with UNDER ARREST ↓
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You probably read that twice. Except, you do this more often than you realize. And I know because I used to be guilty of it. I only wrote the convenient stories. The ones where the hook came easily. Where the pacing made sense. Where the tension practically built itself. But the awkward moment. The absurd situation I genuinely wanted to talk about. The comment from a reader I couldn't stop thinking about. Those were the stories I somehow found a mountain of excuses to avoid. The moment I couldn't figure out how to begin, I'd tell myself: "It's boring anyway." "Nobody's going to care about this tiny moment." "Who cares that I can't get over this comment I received?" And instead of admitting: “I don't know how to start this.” I'd decide the story wasn't worth telling. That was the actual problem. And I knew I had to do something about it. Because I love telling stories in my content. But I love it even more in my newsletter. I've gotten really good at finding stories in the random, ordinary moments of my life. And my newsletter is where I get to be fully me. Where I rant about an ugly photo someone sent me. Tell you about a narcissistic comment from a divorced man. Or yarn about a 3 AM debate with a friend. These people aren't there for some polished brand version of me. They're there for me. And if you're the same — if you love telling personal stories in your newsletter but keep finding yourself stuck on the first sentence, fighting the blinking cursor and overthinking how to begin something you genuinely want to share... I wrote UNDER ARREST for that exact problem. It's my email storytelling guide that shows you the technique I use to find the strongest starting point for every story I want to tell... so I can stop staring at a blank screen wondering where the hell to begin. Inside, I also show you my two-step framework for layering intrigue and tension into the beginning of your stories... so your readers have a reason to keep going. Because knowing where to start is one thing. Knowing how to make them want the next sentence is another. And when you have both? {{REST IN THE COMMENTS}} by @theinboxwitch
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an hour ago
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Currently writing another story and my brain is trying to convince me it has zero business being on my feed. But guess what? It's going live tomorrow anyway . by @theinboxwitch
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19 hours ago
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Which story gives you an idea for your email list? by @theinboxwitch
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2 days ago
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I'm still working on my trust issues.. Or better yet, buy my book so I can afford therapy 😭 by @theinboxwitch
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4 days ago
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1. You have boring friends. I cannot tell you how many times a single conversation with a friend has inspired an email. I have only three friends. And somehow, these people are some of the most interesting humans I know. They challenge my worldview. Make me question things I thought I understood. And occasionally say something so ridiculous I immediately think: "Oh, this is going in an email." If your friends think exactly like you, never question you, and never introduce you to a perspective you hadn't considered... I say this with love: You might need new friends. But maybe not right before your wedding. Empty seats are a whole different kind of miserable. 😭 2. You don't eavesdrop on other people's conversations. I know. Not exactly morally spotless. But sometimes you're sitting alone at a café and a stranger's conversation just... falls into your ears. You can ignore it. Or you can listen for something that makes you pause. A belief you disagree with. A story that reminds you of something from your own life. Or a woman named Jessica explaining why she can't decide which wedding dress to buy. Boom. Email idea. No brainstorming session required. 3. You don't have kids. Kids are amazing sources of chaos. Sorry. I mean content. I don't have kids myself. But I'm subscribed to a creator who talks about his kids about 40% of the time. The hilarious things they do. The unexpected things they say. The lessons he's teaching them. And the little moments that make him stop and think. And as someone who isn't a parent, I'm obsessed with his emails. Genuinely engaging, almost every single time. So if you have kids with personality... Kids who constantly surprise you, say the most out-of-pocket things, or turn an ordinary day into a whole damn event... Pay attention. There's probably a story hiding in there. And don't forget to buy them candies. 🍬 Didn't expect a post about email misery to go this direction? Same. If you enjoyed this, comment MORE for part two. by @theinboxwitch
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6 days ago
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These comments got to me so bad I got over a cute dude I was crushing on immediately. 😭 Here were the comments: ## “You're rambling and taking too long to get to the damn point.” ## “What does this even mean? You're making the reader work too hard to understand you.” ## “This transition is confusing as hell. I don't know how you got from here to there.” ## “I'd have stopped reading here if I wasn't reviewing this.” ## “Why are you telling me this? This detail isn't necessary.” Soul-crushing? Absolutely. Useful? Even more so. But amidst the feedback, I could tell my hook frustrated him the most. And I couldn't overlook that. Because what's the point of having a great story if nobody reads past the first few lines? So I started paying obsessive attention to how I opened my stories. And I was surprised by what happened next. As my hooks improved, so did everything that followed. The pacing. The tension. The suspense. They started clicking into place. When you know how your story should start, the rest becomes easier. The structure gets clearer. The story moves forward. And writing becomes less of a struggle. Seeing how much getting my hook right improved my storytelling inspired me to write UNDER ARREST. I know you have stories worth telling. Personal wins. Flops. Random moments from your day. Things you genuinely want to share with your audience. And you want them to care about those stories as much as you do. That's what UNDER ARREST helps you do. It's my email storytelling guide that shows you how to find the strongest starting point for every story you want to tell —so your subscribers are pulled in immediately, keep reading, and make it all the way to your offer. If you ever find yourself secretly wondering: Is this hook interesting enough? Am I boring my audience? Should I lead with this detail? UNDER ARREST is for you. Because a story nobody finishes is a sale or a connection nobody makes. If you want the playbook, comment ARREST and I'll send it over. by @theinboxwitch
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6 days ago
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Dramatic much? 😂 Or is there anyone else who gets triggered by that sentence? by @theinboxwitch
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7 days ago
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AI let me down big time. 😂 I only went to her because I needed her to back me up. “Text your date you had an emergency and are forced to cancel.” (Yes. I couldn't bring myself to show up to a date with practically zero in my account.) But instead, she hit me with several rounds of lectures on receiving, releasing control, and stopping the worst-case-scenario spiral. “Just show up and be open. Trust that your date will take care of everything.” So I said fuck it. Let's do that. And I hate to admit it... AI was right. The date went beautifully. I'll spare you the rest of the details. 😂 But will I ever do that again? Absolutely not. One thing I WILL never stop doing, though? Telling stories in my emails. If you're a creator with an email list and you're only sending tips and strategies to your subscribers, you're missing out on something really powerful. Stories build trust. They create connection. They make your subscribers actually look forward to hearing from you. And honestly? They make writing your emails fun again. Because you're no longer sitting at your desk thinking: What the hell do I teach my list today? You're writing from: Something happened, and I want to tell you about it. And I know you have stories. Your life is full of them. But having a story is one thing. Knowing how to start it is another. There's nothing more frustrating than having something genuinely worth saying... and getting completely stuck on the opening. Is this hook interesting enough? Am I leading with the right detail? Am I going to bore them before I even get to the good part? Until you just slam your laptop shut. 😭 That's exactly why I created UNDER ARREST. It's my email storytelling guide that helps you find the strongest starting point for every story you want to tell... so your readers are pulled in and actually want to know what happens next. I wrote this guide so you don't fumble a good story before it even begins. If you want to become the creator whose emails subscribers can't resist reading because the story is just too good to ignore... comment DATE and I'll send the playbook over. by @theinboxwitch
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7 days ago
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My newsletter finally has a name. And it's inspired by the most unlikely place: The brothel behind my apartment. 😂 Three weeks after moving in, I remember lying on my couch, mildly distressed by the suspicious amount of nighttime activity coming from the building. "How did I unknowingly move into the headquarters of s*xually active people?" I thought. Until I realised... Oh! It's a brothel. I did a tiny happy dance in my living room. Because I'd just stumbled into what felt like a bottomless supply of gossip, drama, and chaos. And yes, there was plenty of it. I had the kind of stories that made me call my friends and say: “Girl. You will NOT believe what happened.” And they ate it up. But somewhere in the middle of all that, something started bothering me. I was becoming more invested in the drama outside my window than in the life I was actually living. And that was a problem. Because I'd spent the past two years learning how to be present. To catch the little details. To find stories in ordinary experiences. To stop sleepwalking through my own life. And somehow, one brothel had me outsourcing my content inspiration. 😭 So I pulled myself back. And since then, I've been genuinely surprised by the stories I've found in my own life. Stories I might have dismissed before. Moments I might have rushed past. Little things that suddenly felt worth writing about. It reminded me of something I'd almost forgotten: My life doesn't have to be dramatic to give me something to say. Which is exactly why I'm naming my newsletter: Behind My Apartment. It started as a joke. But the more I thought about it, the more I loved what it represented. Because there's always going to be something happening behind my apartment. Even when I move out of this one next month. But I don't want to spend my life looking over the fence for something interesting. I want to stay curious about what's happening here. And I want this newsletter to be a reminder of that — for me first, and hopefully for you too. {REST IN THE COMMENTS}} by @theinboxwitch
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9 days ago
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Two types of people can't stand your chatty self. One — people who generally don't like you. Two — your audience. The moment I made peace with this was the day my life changed. But there was also something else that changed: My storytelling. I used to believe my readers needed every single detail of a story. So I'd stuff in unnecessary backstory. Ramble. I wanted them to experience the story exactly the way I did. Meanwhile, my reader was sitting there thinking: Girl, get to the damn point. I didn't even realize I was making this mistake until a 75-year-old veteran writer called me out on it. Now, not all of us will be lucky enough to meet a 75-year-old writer who would hand us our own asses and tell us our stories are boring. What we experience instead is quieter. Our audience just... doesn't engage. They don't seem to care as much as we do. Maybe you've tried sharing a part of your day or a beautiful moment with your email subscribers — and it felt like nobody noticed. Or maybe you sit down to write a story and you can't figure out which detail to lead with. You keep asking yourself: Is this hook interesting enough? Am I boring them? Are they even going to read to the end? If that's been a constant concern, you're gonna love UNDER ARREST. It's my email storytelling guide that shows you how to use my Entry Point Test to find the strongest starting point for every story you want to tell — so your readers are immediately pulled in and genuinely want to know what happens next. Because here's what I learned from writing hundreds of story-driven emails: When you know how your story should begin, the rest practically writes itself. Now, you have a structure. A sequence to follow. And suddenly, it all becomes easier. If you want to be the creator whose emails people find extremely difficult to ignore, comment ME and I'll send you the playbook. by @theinboxwitch
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10 days ago
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Your date is already planning to block you the second they get home. 😂 And the reasons a date would wanna do that? They're the same reasons an email subscriber can slowly disconnect from your brand. #1: Badmouthing your ex the whole time. On a first date, ranting about your ex makes you look insecure. In your emails? Constantly attacking competitors or screaming about why everyone else is wrong does the same thing. Authority doesn't shout. #2: Showing up late and acting like nothing happened. In your emails? Going ghost for months, then sliding back in with: “Hey! Miss me? Buy my thing!” Consistency builds trust. Disappearing kills it. #3: Trauma dumping in the first ten minutes. They asked how your day was. Not for your entire life story. In your emails? Opening with a heavy, context-less backstory nobody asked for yet. Save the deep talk for when they've actually earned it. #4: Talking about yourself the entire time. Nobody wants to spend an entire evening hearing about someone else's life with zero interest shown in them. In your emails? If every story you tell never connects back to something your reader can use, they start feeling like spectators. Not subscribers. Notice how all four come back to one thing? The impression you leave. And in your emails, that impression starts forming from the very first line. Because you can have a brilliant offer... but if your email takes too long to get interesting, your reader might never reach the good part. And I know this is especially frustrating when you actually have interesting things to say. You have stories worth telling. But then you sit down to write and start wondering: Is this hook interesting enough? Am I starting in the right place? Is this getting boring? Until writing the email feels harder than it should. That's the problem UNDER ARREST helps you solve. 🚔 It's my email storytelling guide that teaches you how to find the strongest starting point for your stories... so readers have a reason to keep going. If you want to write more engaging emails and keep your subscribers coming back, UNDER ARREST is linked in my bio... by @theinboxwitch
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11 days ago
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I know this is a marketing piece. But I'm also secretly delusional about something deeper I want it to do. I want every woman, every girl, every daughter reading this story to feel the permission to show up exactly as she is. To never question her femininity. To never conform or second-guess herself because of how she dresses, how she styles her hair, or how she moves through a room. This chapter is from my storytelling guide, UNDER ARREST. And yes, there's a marketing lesson hiding inside my questionable university wardrobe. 😂 Because here's what I've seen happen. You can have a good story. A genuinely great one. But then you sit down to write it and suddenly start asking: Where do I start? Which moment do I lead with? Is this hook even interesting enough? And just like that, you're struggling just as much as someone who has no clue what they want to write about. That's exactly what UNDER ARREST solves. It gives you my Entry Point Test — a framework that helps you figure out the right starting point for your stories, so your subscribers are pulled in immediately and genuinely want to know what comes next. I spent 13 months at a marketing agency writing hundreds of story-based emails for creators across completely different niches. These creators trusted me with their stories. And I loved being able to take something that happened to them and write it in a way that made their readers care. But there's something special about being able to do that for yourself. You experience a moment. You notice what's interesting about it. And you know how to turn it into something your readers actually want to keep reading. Without fear. Without second-guessing the opening. Without staring at a blinking cursor while a blank page slowly tortures you. That kind of freedom feels fucking good. This is how writing emails becomes fun again. If you wanna start writing emails your subscribers find difficult to ignore, UNDER ARREST is linked in my bio. Email marketing storytelling for creators personal brand storytelling feminity storytelling copywriting email copywriting by @theinboxwitch
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12 days ago
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