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Karl Eldridge

@thekeldridge

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Shot the @psg × @qatarairways key visuals featuring @achrafhakimi @marquinhosm5 @kanginleeoficial last January with @thefilmhouse using @fujifilmme @fujifilmqa and @godox_global kits.

I haven’t been active on socials lately as I’ve been building something bigger than a social media feed.
Qatar’s first Creator HQ: a place to chill, create, learn, network, and plug straight into major brands. It’s real. It’s coming in a month or two and can’t wait to finally reveal it!

Comment “X” if you want first exclusive access to the new creator space we are launching soon and I’ll be DM-ing you personally once it’s ready for an exclusive soft-launching access.

Couldn’t share the PSG work then, so I remixed it now: turned the KVs into AI-driven motion.
KV → motion. Still images → living frames. My eye, my cut.

10 minutes per player. White backdrop. No locations.
Then: compositing, photo manipulation, image-to-video and VFX through AI. A mixed medium approach. Constraints became the look.

Tools don’t make taste. They amplify it.
Some artists fear and even despise AI. I don’t.
I treat it like a blade. Sharpened by vision, guided by taste, used with intent.

The machine doesn’t create for me.
It extends what I see. Pushing style, pace, and scale past old limits.

Is it 100% perfect? No. But it’s quite usable. Great to explore these AI advancements specially that the AI race is still in its early stage.

Disclaimer: Not the official campaign video. The key visuals are official; once they move, the world around them is AI-generated—my artistic expression.

Credits to @jacianparrilla for the behind the scene videos of this campaign.

#PSG #Qatar #QatarAirways #QatarCreates #VisitQatar #QatarCreators #MediaProduction #AIArt #Fujifilm #Godox #Photography #Videography #AIVideo taken in Doha by @thekeldridge

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a year ago

@fujifilminstaxme Instax Wide EVO Doha launch was a whole lotta vibe!🔥

The Instax Wide EVO launch workshop was packed with talented creators, cinematic sets, and nonstop print moments. Pure creative chaos (in the best way!).

So grateful to be part of this launch and thank you @fujifilminstaxme for the epic day and the invite 🙌🏼

Quick flex of Instax Wide EVO’s features:

2 lens modes (Standard & 16mm Wide)

10 film effects, 10 lens effects & 6 film styles

Over 100+ unique effect combinations with degree control (1–100)

LCD framing, selfie mirror, tripod-ready, USB-C charging & micro-SD storage

Dedicated smartphone app for remote shooting and discover feed

Manual print crank & direct print from the app

Premium design, sleek metallic-accented body

From shot to fully developed film, fast!👌🏽

@fujifilminstaxme
#instaxWideEvo #LaunchingWideEvo #fujifilminstaxme taken in Doha by @thekeldridge

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10 months ago

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a year ago

Took the new Insta360 Luna Ultra out at night in Doha and built a custom cinematic film recipe straight out of camera — warm shadows, controlled highlights, soft contrast, and colors that already felt close before the edit.

And for me, that matters.

Because when you’re a busy creator and entrepreneur moving between work, shoots, edits, and life, time is the real luxury.

SOOC footage that already feels cinematic means less fixing later — and more energy spent on the story, the frame, and the feeling.

Comment “Luna” and I’ll DM you my custom in-camera film recipe for free.

#Insta360 #Insta360LunaUltra #LunaUltra #visitqatar #qatar taken in Doha by @thekeldridge

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a month ago

Meet the creatives at XLabs 🎬✨

The minds behind the ideas, the hands behind the work, the energy in every project 👀

تعرّفوا على المبدعين في XLabs 🎬✨

العقول وراء الأفكار، والأيادي وراء التنفيذ، والطاقة الموجودة في كل مشروع 👀 taken in HostX by @thekeldridge

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2 months ago

How far are you willing to imagine? taken in Doha by @thekeldridge

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3 months ago

⁨ ⁨ ⁨ ⁨ ⁨ We Heard Your Calling | سمعنا النداء ووصلنا

HostX - بيت كل صُناع المحتوى - Home Of Content Creators

منذ اللحظة الأولى، استمعنا بإنصات لكل صانع محتوى يبحث عن التميز، ولكل مبدع يطمح للعالمية.

HostX.. ليس مجرد مساحة، بل البيئة التي تتحول فيها الأفكار إلى تأثير،
والشغف إلى مستوى احترافي.

نحن هنا لنضع بين أيديكم الخبرة والرؤية التي تليق بطموحاتكم،

بقيادة فريق يؤمن أن صناعة المحتوى ليست خياراً، بل هي المستقبل:

Ahmed Saber | Group Chief Executive Officer

Reham Huthail | Founder & Chief Marketing Officer

Mohamed Yacoub | Chief Operating Officer

Karl Eldridge | Managing Director - Xlabs

رحلتكم نحو القمة تبدأ من هنا.
أهلاً بكم في HostX.

#HostX #ContentCreators #صناعة_المحتوى #الإبداع #الريادة #المستقبل⁩⁩⁩⁩⁩ taken in Lusail, Qatarلوسيل by @thekeldridge

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4 months ago

@artbasel Qatar — told in cinematic postcards.
@visitqatar @almayassabnthamad @dohadesigndistrict @msheirebproperties @qatarcreates

No color grading. No rescue in post.
Just a @fujifilmme @fujifilmqa X-H2S, straight-out-of-camera, and a custom recipe that lets the light speak first.

Frames as souvenirs.
Cuts as brushstrokes.
A city curating itself.

#artbasel #artbaselqatar #visitqatar #qatarcreates #fujifilmxh2s taken in Mushaireb - مشيرب by @thekeldridge

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6 months ago

Dear creative soul,
You’re allowed to step out of the rush.
You’re allowed to savor the sunlight, the quiet coffee, the blank space where ideas slowly bloom.

The world may be loud and urgent, but your creativity isn’t a race.
Sometimes the breakthrough happens right after the deep breath.

Slow down. Reconnect.
Your work and your heart will thank you.

Filmed straight-out-of-camera with @fujifilmme @fujifilmqa X-H2s paired with @viltrox.usa @viltrox_global 13mm F1.4 using my custom classic negative film recipe that I’ve been recently developing.

@thebaristro.qa @thepearlqatar @gewanisland @qatarcreates @visitqatar

#fujifilm #visitqatar #qatar #contentcreator #travel taken in The Pearl Qatar by @thekeldridge

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7 months ago

Passion is the genesis of genius.
Powered by @hostx.qa and @amarancreators

#creatorhub #creatorcommunity #creator #creatoreconomy #creatorlife #contentcreator #creators #contentcreators #creatorstudio #mediastudio #mediaproduction #filmproduction #qatarcreates #qatarcreatives by @thekeldridge

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8 months ago

Host X Creative Photo Meet

What started as a spontaneous idea turned into something special! Thanks to @hostx.qa , @thekeldridge , and the Fujifriends Qatar crew, we pulled off an awesome creative meet that brought the community together with Fujifriends joining in from Kuwait, KSA, Egypt, and the UAE.

Good vibes, great company, and tons of creativity all around! taken in DOHA - Qatar by @thekeldridge

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8 months ago

We had an amazing session with @thekeldridge during the hybrid photo and video creation workshop. @thekeldridge walked us through the video creation process and introduced tools that participants can utilize in their own projects. He also demonstrated the impressive capabilities of the XH2s in video productions.

#fujifilmqa #fujifilmqatar #qatarphotography by @thekeldridge

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9 months ago