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Brand Marketing Consultant for Fashion and Luxury Brands. Current: @ragandbone & @paulstuartny. Resident DJ @bar.orai & @thehoneycomb_bk
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Georgie’s first record. 😵‍💫😵‍💫🚀 (Sourced at the brand new, very welcome @humanheadnyc in the UES). by @thekingmob
1
2 days ago
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Newest @substack. Dissecting the beautifully executed @bananarepublic fall campaign from @chandeliercreative, @thombrowne activation strategy, which shows what happens when you actually put on an event people enjoy (like the rag & bone men's part at NYFW), a trip down American Dreamer lane with Raf’s Calvin, and diving into the incredible listening sessions from @thevinylfactory and @180.studios featuring two faves: @daddydarkrdc on Dingwalls and @jonnytrunk on KPM. Including a playlist of every closing song i’ve played at my @bar.orai and @thehoneycomb_bk residencies. (Inspired by the end of Charlie’s listening session). Link in bio and subscribe we’re almost at a thousand 🙏🏻 by @thekingmob
1
6 days ago
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We’re back. After 6 months of what felt like sometimes crippling writer's block on this @substack, I broke the back of it and just went ‘fuck it’. 

Fragments N°38: Slight Return. 

Some thoughts on the new fandom/IP driven @oasis content strategy, inspired by @andjelicaaa’s most recent Sociology of Business post, featuring rag & bone director @danielbroadley. Some archive editorial finds from @levis in its Britpop era, a quick thought on @gap x @apc_paris, and well…. And, well, the Bluetones' jangle-pop perfection.

Link in bio. by @thekingmob
3
19 days ago
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Part two of On Tour for rag & bone joined @mattxhitt in his first hometown show of the year, as well as followed him back into the studio, all soundtracked by his epic “I’m Sorry New York” song. Captured at the iconic Power Station studio and @victoriabarnyc.

Directed by @danielbroadley 
Photography @ajpgphoto 
Production @kodemedia by @thekingmob
1
25 days ago
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Cara for rag & bone.

Shot by @sk8rmom420 
Styled by @jordenbickham by @thekingmob
2
a month ago
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On tour with Cara Delevingne for @ragandbone. Something i’ve been working on the last few months. Embedding rag & bone products on Cara’s debut tour to support her album and documenting her journey. Culminating at @babysallright in June. 

So happy with how this entire campaign turned out. Shoutout to @danielbroadley and @kodemedia who bought their @oasis world tour experience to bear on creating something that blended brand and story perfectly. @ajpgphoto shot the photography in classic tour style, complimenting the films perfectly. 

Can’t wait to share the rest, including a British Indie rock star (IYKYK) later on this fall. Thank you to the rag & bone team for believing in this idea from the start. Nice to put some of the ghosts of the last few years to rest with this, and to step back into a more creative direction role, alongside the strategy. by @thekingmob
14
a month ago
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@mattxhitt for @ragandbone (captured yesterday by @ajpgphoto) by @thekingmob
0
2 months ago
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 by @thekingmob
0
2 months ago
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Cheeky Myks. by @thekingmob
1
3 months ago
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Bucket Hat? 1990 England Replica Kit? Early but questionable ability to throw projectiles? Georgie is ready for England Norway… by @thekingmob
10
3 months ago
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For last few months, alongside working with rag & bone, I’ve been helping @paulstuartny with their brand and marketing strategy. Reimagining the iconic American luxury menswear brand. To celebrate the 250th Anniversary of the USA, they developed a limited run of 250 jackets, each individually numbered, designed at the Madison Avenue flagship, constructed from wool woven in Connecticut, finished with brass buttons from Waterbury, and tailored in Rochester, New York. 

It’s an amazing project, from a brand that represents the best of what American tailoring can mean in contrast to the Italian and British tailoring heritage. by @thekingmob
8
3 months ago
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London-bound. First flight, first class attitude. by @thekingmob
9
3 months ago
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