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Alix Kram

@thekramcollective

391

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▫️creative marketing/branding/ licensing
▫️consumer products +music+entertainment+lifestyle+retail
▫️📸what we see/what we do
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TEAM//The year felt like it flew by and Bob Dylan was the soundtrack to it all as I got to know a new business, new teams, and explored new ground with the team as we find ways to bring new audiences to different songs. The team was busy! We put out a ton of new content, crashed the Timothee Chalamet lookalike contest, coordinated a Levi’s lyrical capsule, caught a few premieres (go watch A Complete Unknown if you haven't yet), listened to loads of live music, and most importantly forged and strengthened relationships. Oh yeah, and somehow I managed to move cross country amidst it all.
I’ve been learning something new everyday and am excited for the next!
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#umpg #songwriters #musicpublishing by @thekramcollective

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2 years ago

NEWS// they say when the Universe presents opportunities, you should be open to exploring them, and that's exactly what happened here - just so happens the universe presented an opportunity with Universal 🤭 Music Publishing snd Bravado. It's a new world for me, and I'm grateful and energized to be here, to learn, to grow, and to be reunited with some of the best in the biz. Where it all begins...
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#umpg #bravadomerch taken in Universal Music Publishing Group by @thekramcollective

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TEAM// Lots can be said about Netflix - smart individuals driven by creativity, caffeine, cortisol, google docs and a dedication to excellence - an overall constant pushing of the envelope 😉.

I could list out all that's been accomplished, but my time there was most marked by the people, more specifically by my team. They are some of the most committed, passionate, kind, fun-loving and hard-working people I've had the pleasure to work with.

I'm so proud of all the doors we've opened and programs set in motion and can't wait to celebrate each one.
Thanks for letting me kick it. 💪

Onto the next in the new year!

#Netflix #teamwork #marketing #consumerproducts #retail #newopportunities taken in Hollywood by @thekramcollective

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3 years ago

TEAM// how time flies! It's been a year watching this team bring the big ENERGY. Continually impressed with what this small but mighty team brings to the table both on the frontline and the sidelines - and they're just getting ramped up. Let's go!
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#teamwork #consumerproducts #retail #marketing #netflix taken in New York, New York by @thekramcollective

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3 years ago

🥣// had a super fun time hanging with @trevorinstagraham and @bslgagency for the Royalty Report podcast - a fresh take on the licensing industry that spotlights the folks in the industry while taste testing various branded treats. So, if you want to see what I look like eating cereal whilst being asked questions I'm surprised by in my Saturday style finest (*cue sweatpants*) and maybe get to know me a bit better, check it out on YouTube or Spotify! 😜
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#brandlicensing #retail #consumerproducts #marketing #cereal #podcast #supportyourfriends #boxing #holtonarms #nickelodeon #netflix #wmg by @thekramcollective

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3 years ago

NEW// switching gears just slightly to a different part of the entertainment world. Let's go!
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#newgig #consumerproducts #marketing by @thekramcollective

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4 years ago

🙏//A bit overdue, but as I begin my next chapter in my career I need to take a moment and look back at what an incredible ride I had at Warner Music Group. We made the seemingly impossible look mind blowing possible with all the great shit we made happen. It took a team - and what an amazing opportunity to work alongside some of the most passionate and scrappy teams there was - we were professional, but knew how not to take ourselves too seriously as well. I met life long friendships, learned a ton about the music business, took risks, and created work and a legacy I'm super proud of. We laid a foundation that will continue to be built upon. ⚡️🎶⚡️🎙

Thank you to all the mentors, managers, artists, execs, brands, partners, and colleagues that took bets on me and my team and our wild ideas. But, ultimately, thank you for the ability to have such a dynamic soundtrack to my life these past 7yrs. I am so grateful and know we will cross paths again. ♥️

On to the next...
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#wmg #wmas #warnermusicx taken in Warner Music Group by @thekramcollective

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4 years ago

HIGHLIGHT// taking over a double decker NYC bus for a special tour of the city for Ed Sheeran fans @teddysphotos style with a surprise set of tickets to his sold out show that night! What a whirlwind this was but when working with good people it makes it all worth the while.
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#edequalsnyc #togetherwithinstagram
#edsheeran #warnermusic #fanexperience by @thekramcollective

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5 years ago

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HUE// Is #WCW still a thing? We are still crushing on the beautiful launch of @huefragrance , an original and expertly crafted fragrance made by @hayleykiyoko for you. This project has been and is a bold and colorful expression of passion, love, confidence and self truth and we are so pleased to help tell the story as it continues to unfold. Embrace what makes HUE, you and get it online, or for a limited time in NYC at @maisonten !
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#hayleykiyoko #atlanticrecords #fragrance #slatebrands #perfume #wmas #huebyhayley #chance #teamworkmakesthedreamwork #btsedits by @thekramcollective

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5 years ago

IN-STORE// @saweetie collection dropped at @rue21 in anticipation of her debut album “Pretty Bitch Music” last week with an IG takeover, sweeps, and full capsule. Super proud of the team for getting this one out the door and in store. Our retail team is the little engine that could and has been moving mountains to bring all the new icy drips to you as stores continue to fully open...stay tuned!
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#retail #saweetie #rue21 #icygang #warnermusic #wmas #prettybitchmusic 🇵🇭🇵🇭🇵🇭 by @thekramcollective

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5 years ago

COLLAB// this 🌏day and every day, 🚲ride in style with our newest release for @gratefuldead x @statebicycleco - special limited edition retro inspired Klunker bikes customizable with all you need to get creative in cruising. Top it off with any number of the accessories offered from the sustainable clothing collection.
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#collab #earthday #bikelife #wmas #deadheads #statebicycleco by @thekramcollective

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5 years ago