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The LAIF Awards

@thelaifawards

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LAIF Awards seeks to recognise creative excellence.
An annual event promoting excellence in Advertising & Marketing Communications 🏆
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Entries are officially OPEN. ✨ The 2026 LAIF Awards entry window is now open. This is your moment to submit the ideas, campaigns and creative work that deserve to be celebrated. Submit your entries at laif.com.ng by @thelaifawards
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a month ago
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Meet our 2026 LAIF Juror Anthony Eigbe Chief Creative Officer, TECNO Mobile Global Anthony is one of Africa’s most-awarded creative leaders and the first Creative Director in Nigeria and West Africa to win a Cannes Lions. Twice named Nigeria’s Most Creative Person of the Year, he has built a reputation for ideas that transform businesses and leave a lasting mark on culture. As Chief Creative Officer of TECNO Mobile West Africa, Anthony leads the brand’s creative direction across multiple markets. Before joining TECNO, he served as Vice President of Creative and Communications at UAC of Nigeria, overseeing a portfolio of legacy brands. His experience spans digital, experiential and traditional advertising, shaping his approach to storytelling and innovation. Anthony has led campaigns for brands including DStv, Showmax, Pepsi, Glo and Intel, with work earning recognition at LAIF, The Pitcher Awards, Loeries and Cannes Lions, among others. Beyond his work, he is passionate about mentoring young creatives and draws inspiration from combat sports, football and hip-hop. He will be judging the OOH LAIF category. #LAIFAwards #GlitchToGreat #LAIF2026 by @thelaifawards
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a day ago
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Meet our 2026 LAIF Juror Uduakabasi Akpan (Uddy) Creative Director, Dentsu Creative, Nigeria Uduakabasi Akpan, fondly known as Uddy, is a visual storyteller and brand and marketing communications professional passionate about helping brands succeed and touching lives. Beginning his advertising career as an illustrator, he has grown across the brand and marketing communications industry, working with reputable brands and agencies in Nigeria. As Creative Director at Dentsu Creative, Nigeria, his leadership spans brand storytelling, creative strategy, design, innovation, digital brand experiences and creative mentorship. A strong advocate for creative excellence and efficiency, Uddy believes in great ideas and great execution. Beyond work, he is a sports bike enthusiast, bringing the same fast-paced spirit to life that he believes creativity demands in today’s world. He will be judging the PRINT LAIF category. #LAIFAwards #GlitchToGreat #LAIF2026 by @thelaifawards
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a day ago
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Meet our 2026 LAIF Juror Soji Ogunnaike Chief Creative Officer, Rushing Tap Soji Ogunnaike is an award-winning producer and director with over 25 years of experience shaping West Africa’s media landscape. His journey accelerated in 2006 when he became the youngest Technical Director for Big Brother Nigeria, gaining experience in large-scale live production. He founded 601 Realtime and later Rushing Tap, a video production agency. In 2022, he partnered with POV Studios to launch Rushing Tap Studios, a facility with three soundstages. His production credits include Cowbellpedia TV Quiz Gameshow (2023), Checkout (2024) and Dead Tide (2025). With expertise spanning creative direction, executive production, film and TV direction, and studio management, Soji is passionate about elevating African stories globally. He will be judging the RADIO LAIF category. #LAIFAwards #GlitchToGreat #LAIF2026 by @thelaifawards
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a day ago
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Meet our 2026 LAIF Juror Jolomi Awala Group Creative Director, Ogilvy For nearly two decades, Jolomi has built his career around the belief that creativity should add value to people’s lives, shape culture and create meaningful change. His experience spans leading advertising networks and agencies across Africa, including Ogilvy, Publicis and BBDO. Beyond creative leadership, Jolomi has served as a juror at international festivals including D&AD, New York Festivals Advertising Awards, White Square European Festival of Creativity and Digital Media Awards Africa. He also mentors emerging creatives through initiatives including D&AD New Blood Academy, The One Club for Creativity’s Lagos BootCamp and O2 Academy. An eternal optimist, Jolomi believes the greatest measure of success is the value creativity creates for brands, culture and, most importantly, people. He will be judging the RADIO LAIF category. #LAIFAwards #GlitchToGreat #LAIF2026 by @thelaifawards
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2 days ago
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Meet our 2026 LAIF Juror Babatunde Itanola Business Director, The REDWOLF Company Babatunde Itanola is a Marketing Communications professional with 14 years of experience turning ideas into experiences that move brands and connect with people. He has led campaigns across traditional and digital media for brands including Airtel, Arla, PZ Cussons, HMD Global, Promasidor, Nestlé, Unilever International, Samsung, FrieslandCampina and Dufil Prima Foods. His expertise spans brand management, strategy development and process management, with a focus on taking ideas from the brief to well-executed brand experiences. At The REDWOLF Company, he leads young professionals, oversees the agency’s business portfolio and works with cross-functional teams to drive strategic partnerships and business growth. He will be judging the RADIO LAIF category. #LAIFAwards #GlitchToGreat #LAIF2026 by @thelaifawards
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2 days ago
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Meet our 2026 LAIF Juror Eniola Ogunmekan Deputy Creative Director, Insight Publicis Eniola Ogunmekan is a creative leader, strategist and storyteller with over a decade of experience in advertising. She believes the best ideas do more than get noticed; they get remembered. At Insight Publicis, she has worked across leading brands including Pepsi, Mondelez, Airtel, Supakomando, CAF and SmartCash. Her work has earned recognition at the LAIF Awards, where she has also served as a juror. In 2025 and 2026, she was selected as the WIM Africa Delegate to Cannes Lions. Passionate about ideas rooted in human truth and cultural insight, Eniola believes great advertising should make people feel something and stay with them long after they have seen it. She will be judging the UNILAIF category. #LAIFAwards #GlitchToGreat #LAIF2026 by @thelaifawards
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2 days ago
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Meet our 2026 LAIF Juror Oluwatosin Obembe GMD, Trois Sitini Oluwatosin Obembe Femi is a visionary brand strategist and marketing communications leader with nearly two decades of experience building brands that spark emotion, shift perception and drive measurable impact. As Group Managing Director of Luova Group, he leads a collective of creative companies shaping brand storytelling, advertising and media innovation across Africa and beyond. His leadership spans three subsidiaries: Tobems Production, Trois Sitini and Tash Studios, covering production, strategic marketing and talent and influencer management. His work reflects a commitment to creativity, excellence and transformative growth. He will be judging the UNILAIF category. #LAIFAwards #GlitchToGreat #LAIF2026 by @thelaifawards
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2 days ago
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Meet our 2026 LAIF Juror Nifemi Aikomo Director of Strategy, ImpressionsON AD Tech Nifemi Aikomo is a marketing and brand strategy professional with over eight years of experience across financial services, technology, FMCG and energy. He has helped shape and scale brands across global markets, delivering award-winning campaigns, new product launches and large-scale Pan-African events. He will be judging the UNILAIF category. #LAIFAwards #GlitchToGreat #LAIF2026 by @thelaifawards
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2 days ago
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Meet our 2026 LAIF Juror Yusuf Adejumo Creative Director, TBWA\Concept Yusuf Adejumo is an award-winning Creative Director whose work spans strategy, culture, design and distinctive storytelling. He is known for turning sharp insights into bold, culturally resonant ideas that connect brands with people and deliver impact. His work across major African and global brands has earned recognition on regional and international creative stages. As a creative leader and mentor, Yusuf is passionate about advancing African creativity and developing the talent shaping its future. He believes the best ideas don’t simply reflect culture; they move it forward. He will be judging the FILM LAIF category. #LAIFAwards #GlitchToGreat #LAIF2026 by @thelaifawards
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3 days ago
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Meet our 2026 LAIF Juror Stephen Olusoji Obalakun Creative Director, Playhouse Communication Ltd Stephen Olusoji Obalakun is an award-winning Creative Director and Brand Consultant with over eight years of experience creating impactful work for brands including MTN, Unilever, Diageo and Stanbic IBTC. At Playhouse Communication Ltd, he leads creative strategy and development across brands and campaigns. With an MBA and an MSc in Marketing and Sales, Stephen combines strategic thinking, cultural insight and creative storytelling to build ideas that connect with audiences and deliver business impact. He is an Associate of the Chartered Institute of Marketing (ACIM) and a registered practitioner with ARCON. Passionate about developing the next generation of creatives, Stephen teaches Art Direction and Digital Marketing at O2 Academy Lagos. He will be judging the DIGITAL category. #LAIFAwards #GlitchToGreat #LAIF2026 by @thelaifawards
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3 days ago
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Meet our 2026 LAIF Juror Joy Opene-Terry Team Lead, Copy and Community Management, OneWildCard Advertising Agency Joy Opene-Terry is a scientist of the arts with a track record of solving marketing challenges and helping brands communicate their objectives through creative expertise and strategic thinking. She holds a BSc in Biochemistry and a Diploma in Product Design. She has led communications for award-winning campaigns for brands including MultiChoice, Jameson, MoneyPal, PremiumTrust Bank, Access Bank, Devon King’s, Mamador and Marketsquare. As Team Lead, Copy and Community Management at OneWildCard, she continues to elevate brands and drive communication success. Outside work, she channels her creativity into poetry and building user interfaces. She will be judging the OOH category. #LAIFAwards #GlitchToGreat #LAIF2026 by @thelaifawards
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3 days ago
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