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THE LAUNCH | On-demand fashion

@thelaunch.official

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We don’t do overproduction. We do ON-DEMAND.
New launch now live!
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Four years ago, THE LAUNCH started with one simple idea: fashion could be done differently. Today, we’re a small team designing on-demand elevated essentials that are only produced after they’re ordered, helping us avoid overproduction while creating pieces made with intention. If you’re new here, welcome. 🤍 We’re so happy you’ve found us. What’s one thing you’d love to see more of from us? Let us know! 👇🏼 #thelaunch #thelaunchofficial #ondemand #ondemandfashion #behindafashionbrand taken in Amsterdam, Netherlands by @thelaunch.official
28
3 months ago
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We turned 4! 🎂 What started as an idea has grown into something bigger than we could have imagined! Over the past four years, we’ve celebrated incredible wins, faced unexpected challenges, learned countless lessons, and continued to believe in a different way of doing fashion. Through every launch, every design, and every step forward, one thing has remained constant: you. Thank you for supporting on-demand fashion, for believing in our vision, and for choosing to be part of this journey. Your trust, encouragement, and enthusiasm are what make every collection possible. ✨ Yesterday we celebrated not only another anniversary, but the amazing community that has grown around THE LAUNCH. Here’s to the next chapter, more creativity, more meaningful fashion, and many more adventures together. 🤍 With love, Vic & The Launch Team taken in Amsterdam, Netherlands by @thelaunch.official
56
4 months ago
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Still screaming a little… we’re featured in @deondernemer.nl 📸✨ 3 years ago, everybody said an on-demand fashion brand would never work. The customer would have to wait to long and especially finding the right production partners would be the biggest problem. It has been a journey with a lot of ups and of course some downs. But, I can definitely say that on-demand fashion works. I am super proud of the growth of this year, our growing team that puts so much effort in TL every day like it’s their own company and you, our community, that trust us every time with an order and waiting for a bit before receiving their pieces. Thank you for cheering us on, it means everything. 💗 taken in Amsterdam, Netherlands by @thelaunch.official
136
10 months ago
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Some fabrics are too good to leave unused. Meet our June pants and Daphne Jacket: navy pinstripes, with plenty of outfit potential, paired together or separately. Because it is made of deadstock fabric, those pieces are limited so make sure to secure your size before we run out of fabric! 🫶🏼 #thelaunch #thelaunchofficial #ondemand #ondemandfashion by @thelaunch.official
0
2 days ago
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Now live! Our new collection 💫 Burgundy, light blue, navy pinstripes and colour combinations we’re obsessed with. Think matching sets, seriously good trousers, new blouses and jersey that take you from office hours to after hours. 🫶🏼 Let us know what your favorite piece is in the comments 👇🏼 #thelaunch #thelaunchofficial #ondemand #ondemandfashion #ondemandfashionbrand by @thelaunch.official
9
6 days ago
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Building your fall wardrobe made easy 🤍 This Saturday - 10am ✨ #fashionbrand #fallstyle #falloutfitinspo #fallcollection #ootd by @thelaunch.official
1
8 days ago
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⚠️ Warning, our upcoming collection is about to do some serious damage to your wallet 💁🏼‍♀️ Sorry, not sorry… What can we say? We did it again… Here is a sneak peek 👀. Some items are made of deadstock fabrics, which means some pieces will be very limited! Don’t miss out! See you this Saturday at 10am! 🕙 #thelaunch #thelaunchofficial #ondemand #ondemandfashion by @thelaunch.official
1
9 days ago
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🚨 New collection. This Saturday at 10am! 🚨 Fall is getting a little more serious: burgundy, navy, pinstripes, matching sets and some very good trousers. 💫 Plus new blouses and jersey for office days, after-work plans and everything in between. A little winter energy, without getting ahead of ourselves. Save the date. We have a feeling you’ll want to be there. 💁🏻‍♀️ #thelaunch #thelaunchofficial #ondemand #ondemandfashion #ondemandfashionbrand by @thelaunch.official
8
10 days ago
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A little look into the last days of September at the office.💫 We took a trip to Antwerp for some inspiration for our upcoming collections, found some beautiful new deadstock fabrics and have been busy working on new samples for our Fall collection. 🫶🏼 And in between all of that, our Dutch & German websites are finally live! ✨ #thelaunch #thelaunchofficial #ondemand #ondemandofficial by @thelaunch.official
8
11 days ago
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Apparently this is what running a fashion brand looks like 🤍 A little behind the scenes of life at THE LAUNCH: designing new collections, fitting samples, shooting content, packing orders and everything that somehow happens in between. We’re an Amsterdam-based women’s fashion brand creating elevated everyday pieces, with a focus on on-demand production and trousers & denim in multiple lengths.💫 #fashionbrand #behindthescenes #womensfashion #amsterdamfashion #fashionbusiness by @thelaunch.official
3
a month ago
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What our fall wardrobe is made of this season. 🍂 #thelaunch #thelaunchofficial #ondemand #ondemandofficial by @thelaunch.official
2
17 days ago
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Our designer @veerlevanderheiden current favourite piece at THE LAUNCH 🤍 #thelaunch #thelaunchofficial #ondemand #ondemandfashion by @thelaunch.official
11
22 days ago
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