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Keith R | Product Photography

@thelitstudio_

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The product visual system behind converting DTC brands.
580+ projects · 90+ brands · 5.0 ★ · 17-28% CRV lift
DM AUDIT. I'll review your photos free.

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Your best photo is overworked.

It's on the product page.
It's in the ads.
It's on Instagram.

It's not a bad photo.
It's the wrong job.

Product photography has five jobs.
Trust. Value. Desire. Attention. Conversion.

Slide 8 shows where you're thin.

Give each job its own shot. by @thelitstudio_

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19 hours ago

Ignore the portfolio.
It's the worst way to hire.

The call tells you more.

"It depends on the project."
"Every project is custom."
Walk away.

Before hiring any product photographer,
ask what you actually get.
Slide 12 has the questions. by @thelitstudio_

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2 days ago

I turn down paying clients.

On purpose.

Not over budget.
Over five product photography requests.

They sound harmless.
"Make it pop."
"Add SKUs later."

For DTC, CBD and supplement brands,
each one costs sales.

Slide 8 has all five.

Every rule protects one thing.
Your customer's trust. by @thelitstudio_

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5 days ago

Great photographer.
Useless photos.

Perfect product photography
can still miss completely.

Most reshoots start
before the camera comes out.

Six goals in one image.
Nobody agreed on where it runs.

Slides 3 to 6 fix it.

The missing piece?
Your shoot brief.

Four questions.
Fifteen minutes.
No more paying twice. taken in Long Island, NY by @thelitstudio_

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6 days ago

Be honest.
You've said this.

"Our photos are fine."
Or maybe, "It's probably the targeting."

Swipe and find yours.
All six are one problem.
Slide 8 names it.

Your product is better.
It just doesn't look it.

Let's close that gap.
Comment AUDIT.
I'll review your visuals free. by @thelitstudio_

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7 days ago

I almost kept this playbook private.

Founders keep blaming their photographer.
Or their budget.
Most break before the shoot.

Slide 5 is my rule.
All 7 confirmed.
Or we don't start.

The goal isn't better visuals.
It's predictable results.

Want to know where yours break?
Comment AUDIT.
I'll review your visuals free. by @thelitstudio_

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8 days ago

Your photos have a shelf life.
Most founders find out late.

Ads fatigue in weeks.
Your site never changes.
Customers stop noticing.

So I built a system
that never goes stale.

It's called The Lit System.
New visuals every month.

Curious how stale yours are?
Comment AUDIT.
I'll review your visuals free. by @thelitstudio_

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8 days ago

I told a founder
to stop booking shoots.

Gorgeous photos.
Ads still dying.

It's not the lighting.
It's not more content.

Run the checklist on slide 10.

The fix isn't another shoot.
It's one system.
Month six beats month one.

Want to know where yours stalls?
Comment AUDIT.
I'll review your visuals free. by @thelitstudio_

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9 days ago

Most brands spend their money on the wrong thing.

Here's how I'd split $5,832:

01 E-commerce: 33%
02 Creative: 25%
03 Lifestyle: 17%
04 Short-form video: 17%
05 Ads: 8%

Build from the bottom up. Your product page closes the sale. Ads come last because they're built from everything below.

Comment AUDIT and I'll look at where your visuals are leaking money. Slide 1: Headline reads "$5,832. Here's exactly where I'd spend it." Keith Romanowski, Long Island product photographer and founder of Lit Studio, smiling in his photography studio. Quote: "The same recipe I use for my partnership clients. Now it's yours." by @thelitstudio_

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9 days ago

Your prettiest ad might be costing you the most.

The clicks come in. The sales don't.
It's not the offer. Not the price. Not the targeting.
It's a polished ad leading to a homemade product page.

Two different brands. One confused customer. Trust breaks.

Fix the product page first. Then scale the ads.

Comment AUDIT. I'll review your site for free. taken in Long Island, NY by @thelitstudio_

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12 days ago

Your photos are doing more than you think.

Comment AUDIT and I'll show you what yours is missing. by @thelitstudio_

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12 days ago

Keeping weak visuals is still a decision. It just doesn't feel like one.

$84K/month. 22% lift. $222K a year left on the table.

Run your numbers on slide 7. by @thelitstudio_

2

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13 days ago