Instagram story viewer> @thenailroomroc> Posts
3.5K
followers
1052
following
Russian Manicures + Dry Pedicures
For the woman who values luxury, time, and attention to detail
šŸ’… Online Booking and Directions here ā¤µļø
POSTS STORIES REELS TAGGED
BIG ANNOUNCEMENT! 

Looking to grow your business, and create your dream clientel? 
@amberperaino  from @thenailroomroc will be teaching her class ā€œFrom Invisible to In Demandā€ in the afternoon in the cutting room!

ā€œI’m the kind of woman who walks into rooms I don’t think I belong in… and then holds the door open for the next woman behind me.ā€

When I started my career as a nail technician in a hair salon, it wasn’t glamorous.

This was the early 2000s. Nails weren’t having their moment unless you wore thick acrylics with flared tips. I felt invisible. Like what I did mattered less. I was almost embarrassed to tell people I ā€œjust did nails.ā€

Fast forward to today…

A nail technician is walking onto the stage at a beauty show to teach every corner of the beauty industry how to become impossible to overlook.

Because becoming in demand isn’t about doing better nails, better hair, or better lashes.

It’s about knowing exactly who you’re meant to serve and learning how to speak so directly to them that they feel like you created your business just for them.

In From Invisible to In Demand, I’ll teach you how to:
✨ Build your ideal client avatar.
✨ Create marketing that actually speaks to that person.
✨ Build a brand behind the chair that people remember—and recommend.

Whether you’re a nail technician, hairstylist, esthetician, lash artist, PMU artist, or just starting your career, this class is for anyone who’s tired of feeling overlooked and ready to build a business that reflects their value.

And if you’ve been waiting all summer for me to come back from maternity leave and teach again…

This one’s on me.

šŸ“ Independent Beauty Show
šŸ—“ October 5
šŸ“ Classroom X
šŸ•’ X:XX PM

Let’s go from invisible to in demand. Together. by @thenailroomroc
6
2 months ago
Download
The Pedicure that redefines Summer šŸ–ļø 

Right here at The Nail Room Roc! Voted Rochester’s Favorite Nail Salon 2 years in a row. by @thenailroomroc
2
4 months ago
Download
LlNK IN BIOšŸ”—ā¤ Quiet luxury, bold resilience. Amber Peraino @thenailroomroc opens up about her journey, her vision, and the beauty of building from scratch. Read her full feature in the bio. by @thenailroomroc
10
a year ago
Download
I did my friend’s nails yesterday. 

My friend owns a dance studio. We were chatting about life, motherhood, owning a business and realized we’re both tired. A little defeated in this season. I think this week, or maybe even October brings that out in most of us. 

I jokingly said I think it’s because I haven’t worn a cowboy hat in a while. Which led me to thinking maybe I need another photoshoot in my hats. She shared that she cancelled her last shoot. She just doesn’t have it in her right now. *felt* 

So I suggested we do a photoshoot together, everything is better with your girlfriends right? She asked what would we say? 

ā€œBring your kids to dance here, get your nails done hereā€

Immediately YES! Because how real is it that we are just too tired to come up with a relatable story? How real is it that keeping up with a.I  apps is exhausting? How real is it that we’re burnt out from this app constantly telling us what we should be doing or telling us we aren’t quite good enough? 

I’m reminded this week that when I started this whole thing I would literally just post a picture of my work and say book here, I’m available this day and time. 

And there’s something so nostalgic about that simplicity. 

So anyways, book your nails here. I opened up my books a bit because I miss offering the service and talking with my girls. 

And if you are looking to sign your kids up for dance, I’ll direct you to my friend’s studio too. Not because there is anything to gain, but just because my friend offers a service that she believes in too. šŸ’… 🩰 taken in The Nail Room Roc by @thenailroomroc
1
12 hours ago
Download
Swipe for some of our favorite holiday sets šŸŽ€šŸŽ taken in The Nail Room Roc by @thenailroomroc
3
3 days ago
Download
The not - so sexy story behind The Nail Room ā¤µļø

My name is Amber, I own and founded The Nail Room, and I am a survivor of domestic abuse and violence. 

I was attacked while 8 months pregnant with my son. And had hands wrapped around my neck while he slept in his bassinet. 

When I left Texas and came back to Rochester I took some time to sit in the safety of being home. And when I was ready, I opened The Nail Room in a small private suite where the door could be locked behind me. 

My mission statement: Create a safe space for women to enjoy luxury services while building community. 

As we evolve and grow, I hold onto that mission so tightly. The world is heavy right now for women. We’re just sort of tired and scared and angry. 

So, if there’s nowhere else you can go, please know The Nail Room is a safe space for you. Safe to cry and laugh and talk shit and share stories and even just sit for a while. 

Coffee and tea are always available, your kids are always welcome, and the door code is just a text a way. 

Rochester- you gave me peace and safety when I needed it and I promise to give it back to you every-time you walk through my doors. by @thenailroomroc
5
14 days ago
Download
So excited for this class!!!

This year @thenailroomroc is one of our amazing sponsors, but their owner @thenailroomroc  will be teaching you how to grow your business!

Check out the cutting room from 1:45-2:30 for a FREE class! taken in Artisan Works by @thenailroomroc
4
17 days ago
Download
Proof I’m better than AI: this took me two hours and zero gallons of water šŸ’…

AI can generate perfect nails in four seconds flat. Cool. It also needed a data center, a small lake, and it still gave the girl six fingers.

Mine took two hours, one e-file, and hands that actually know what they’re doing. No filters, no renders — just cuticle work so clean it looks fake.

Real > generated. Every single time.

What should I out-craft next? šŸ‘‡

#russianmanicure #nailtech #rochesterny taken in The Nail Room Roc by @thenailroomroc
0
20 days ago
Download
Fall nails + designer šŸ’ name a better combo. taken in The Nail Room Roc by @thenailroomroc
3
22 days ago
Download
The most requested set in my DMs right now is the one everyone said was over. šŸ’…

Not the thick chalky tips from 2016 — we’re talking micro-thin smile lines, perfect structure, and cuticle work so clean it looks filtered.

Unpopular opinion: French is the hardest set to do well. There’s nowhere to hide, every millimeter shows. Which is exactly why a $40 French never looks like a $120 French.

Classic, almond, chrome, micro — which French are you booking? šŸ‘‡ taken in The Nail Room Roc by @thenailroomroc
1
23 days ago
Download
POV: You just told your old salon you’re not coming back… because your Russian manicure still looks perfect at 4 weeks. šŸ’…

ā€œI can’t believe I’m excited to spend $200 on a manicureā€ — direct quote from my guest last week. And honestly? I get it. 

When your nails grow out seamlessly instead of chipping in 6 days, it stops feeling like upkeep and starts feeling like the treat.

This is what luxury actually means: not the price tag. The fact that you forget about your nails for a month.

Be honest — what’s the longest you’ve ever gone between appointments? šŸ‘‡

#rochesternailsalon #russianmanicure #russianmanicurerochesterny #luxurynails #nailroomroc taken in The Nail Room Roc by @thenailroomroc
0
a month ago
Download
She drives 45 minutes past 6 nail salons to get here. šŸš—

When I asked her why, she said: ā€œNobody else takes their time with me.ā€

And that sat with me all day. Because here’s what I know after doing this for years — women don’t drive past 6 salons for polish. 

They drive for the feeling. Being unrushed. Being listened to. Walking out knowing it’ll still look perfect in 3 weeks.

Right here babe ā¬‡ļø this is what we built The Nail Room for. Not fast nails. Not cheap nails. The kind of appointment you actually look forward to.

What’s the farthest you’ve ever traveled for a beauty appointment — and was it worth it? šŸ¤Ž 

#thenailroomroc #rochesternailsalon #russianmanicurerochesterny #luxurysalon #clientlove by @thenailroomroc
2
a month ago
Download

Download All

Save the photos and videos currently loaded on this page.

0Photos
0Videos
Ready to download 0 / 0

Keep this tab open until your download is ready.

back to up