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The Neat Trick

@theneattrick

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Strategy first, design always.
Branding | Packaging | 3D Visualization
Creative agency based in Delhi, India.
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A year of ideas that moved fast and landed right. Work we’re proud of. Fun we won’t trade. 🏓 Watch the full showreel'26 on our website. #showreel #design #branding #brandidentity #brandstrategy by @theneattrick
1
10 months ago
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Work always Neat. Holding these however; Tricky. 🏆 #awards by @theneattrick
0
10 months ago
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One Giant Folder of Services, Another Gigantic Move for Your Brand 🫰🏼 #branding #strategy #design #digital #logo #packaging #websitedesign #copywriting #3danimations by @theneattrick
1
10 months ago
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We’ve been here before. Just with a different set of problems to solve. Since our last hiring post, the team has grown and so has the work. Now, we’re looking at two roles that will help us keep things moving as the studio takes on more. We’re opening two seats: - Executive Assistant (2–6 years of experience) - Client Servicing (1–2 years of experience) Send your CV to [hr@theneattrick.com] with the subject line: The Role. Note: Both are in-studio, full-time opportunities. #hiring #vacancy #applynow #designstudio by @theneattrick
0
2 days ago
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Please give this post the seriousness it deserves. This is not merely a tiny piece of printed ephemera from the All Inndia Cafe identity. This is a tiny piece of printed ephemera that we really, really like. There is a difference. Thank you for your attention. #theneattrick #branding #brandingagency #design #aic [allinndiacafe, branding, designing] by @theneattrick
3
a month ago
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India is a lot of things. And rarely the same thing twice. Dosa here. Paratha there. Chai. Cha. Chaha. Tea. A steel plate in one home, a banana leaf in another. And at least seventeen different ways of saying, “Have some more.” Different languages. Different kitchens. Different ideas of what makes the perfect breakfast. But somehow, we recognise each other in all of it. For All Inndia Cafe, we built a brand that felt a little like that India. Familiar without belonging to just one place. So the identity speaks in many scripts, borrows from old coins, collects little memories as stickers, and brings together bits and pieces from across the country. Because there may be no one way to speak Indian. But there are plenty of ways to eat it. [AIC, All Inndia Cafe, Branding, Design Studio] by @theneattrick
18
a month ago
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We’ve been putting off writing this post because it starts with an honest realisation. The Neat Trick has reached a new stage of growth. As the studio has expanded, we’ve realised that too much still flows through the founder. The next chapter is about changing that. We’re looking for people who can lead projects independently, make thoughtful decisions, and help us build a studio where great work doesn’t depend on one person but grows because of many. So we’re opening four seats: - Design Director - Illustrator - Junior Motion + Graphic Designer - Mid-Level Brand Designer Send your portfolio to hr@theneattrick.com with the subject line: the role. Note: This is an in-studio, full-time opportunity. #hiring #designstudio #applynow #vacancy by @theneattrick
6
2 months ago
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The Big Table Conversation with @shubhamtorani @shammibatra & @shirinbatra_ Uncovering the idea behind the refreshed version of Cafe Delhi Heights. 15 years of celebrating Jucy Lucy burgers, generations dining together, and the loudness at each table that have shaped CDH into what it is today. From the logo to the pattern arches, to the colour grade system and the BIG menu, here’s how we brought the Big Table to life. #theneattrick #rebranding #cafedelhiheights #cdh by @theneattrick
8
2 months ago
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After months of filling whiteboards, erasing them, arguing over them, and filling them all over again, we’re finally sharing what came out of it. Presenting the Big Table identity we created for Cafe Delhi Heights, a design system inspired by the spirit of Delhi. Because in Delhi, every table has room for one more, every meal comes with a debate, and the best conversations are loud. #theneattrick #rebranding #cafedelhiheights by @theneattrick
1
2 months ago
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For fifteen years, Cafe Delhi Heights kept growing. The business evolved. But the identity still introduced it as something smaller than it had become. So we started with a simple question: What is Cafe Delhi Heights today? It’s not a cafe but “A big table restaurant” It’s a place where grandparents, parents and friends can all argue over what to order, because there’s something for everyone. A place with oversized plates, an unapologetically big menu and the loud, generous spirit of Delhi stitched into everything it does. The new identity embraces exactly that. A bolder wordmark with a quieter & concrete “Cafe”. An evolved cloud that carries fifteen years of equity forward. Symbols and tonality inspired by Delhi’s larger-than-life personality summed up in sticker format. Patterns borrowed from the city’s architectural language. And a visual system that feels human, imperfect and made by people & not machines. Sometimes a refresh isn’t about becoming someone new. It’s about finally looking like who you’ve already become. #rebranding #cdh #cafedelhiheights by @theneattrick
7
2 months ago
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For years, the ₹100 condom aisle has spoken a certain language. Performance. Conquest. Pleasure that often belongs to him. But behind closed doors, India has quietly changed. There is a generation of husbands who are paying attention. Who notice when she has had a long day. Who understand her mood. Who know that intimacy is not about taking a moment, but sharing one. So when we designed Feel It, we chose to speak a different language. Not of the act, but of the anticipation. Not of performance, but of connection. A quiet moment. A body at ease. A desire that’s mutual. Because the best moments don’t belong to him or her. They belong to both. [condombranddesign, theneattrick, packagingdesign] by @theneattrick
3
4 months ago
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presenting @haldiraminternational new range of South Indian snacks. Inspired by the old streets of Kerela, We created sceneries of the backwaters, A quaint neighborhood, amalgamated with the hustle and bustle of a fruit market, to represent the origins of these savory snacks. Similar to the scenario, our technique borrowed from old traditions, a hand-painted illustration style with bright contrasting colors, to make our environment pop. #allnew #madebyTNT #thebrandingcollective #brandinginspiration #branddesigner #brandingidentity #illustration #layoutdesign #identitydesign #typographydesign #branddevelopment #visualidentity #corporateidentity #graphicdesigners #visualdesign #branddesign #packagingdesign #southindiansnacks #dopeddesign #dribbble #designspiration #brandidentity #behance taken in India by @theneattrick
14
4 years ago
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