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TNP Digital Marketing

@thenewprojects_

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Create content that sells, not posts that get likes
Real ROAS for brands
Clients in Vogue & Harper’s Bazaar
📍London

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What makes someone stop scrolling—and actually convert?
We reviewed Meta’s own guidance on high-performing creative. Here’s what consistently drives attention, engagement, and results.

#MetaHQ #TopHooks #InnovationUnleashed #DigitalMarketing by @thenewprojects_

In a space that moves fast, misinformation spreads faster. From SEO to email to the role of social - here’s what still works, what’s evolving, and what’s worth your attention in 2025.

Clear, calm, and grounded in real results.

#DigitalMarketing #MarketingStrategy #FounderMarketing #LuxuryMarketing #MarketingMyths by @thenewprojects_

Paid ads can get you attention. But organic growth earns you authority.

The smartest brands don’t choose one over the other — they build strategies where paid amplifies what’s already working organically.

Paid = reach, speed, data
Organic = trust, community, staying power

If your ads aren’t converting, it might not be the campaign — it might be the foundation.

As digital marketers, it’s our job to align both — not just for traffic, but for real growth.

Strategy > spend, always.

How are you balancing paid and organic right now?

#PaidVsOrganic #DigitalMarketingTips #PerformanceMarketing #MarketingStrategy #OrganicGrowth #DigitalExperts by @thenewprojects_

Still considering LinkedIn Ads?

Yes, they’re more expensive—but they’re also more precise. When used strategically, LinkedIn can deliver some of the highest-quality leads available online.

If your audience is already there, the question isn’t whether to run them. It’s how to make them count.

Swipe through for a clear-eyed look at what makes LinkedIn Ads worth the investment.

#LinkedInAds #B2BMarketing #PaidMediaStrategy #PerformanceMarketing #DigitalMarketingTips by @thenewprojects_

The highest-converting ad format right now? UGC.
⁣
People are tired of polished, “salesy” ads. They want to hear from real people who’ve actually used your product.

⁣Why it works:
- Feels authentic
- Builds trust fast
- Converts better than static or overly branded content
⁣
If you’re not testing UGC in your paid ads… It’s time.

#PaidAds #FacebookAds #MarketingTips #DigitalMarketing #AdStrategy #MetaAds by @thenewprojects_

One product. Three audiences.

If you’re writing the same ad copy for everyone — you’re losing conversions and you’re likely speaking to the wrong awareness level.

Here’s the breakdown:
Cold = lead with the problem
Warm = build trust + educate
Hot = hit urgency and go for the sale

#AdCopyTips #PaidAds #DigitalMarketing #MarketingStrategy #PerformanceMarketing #MarketingReels by @thenewprojects_

Boost your results with paid ads to scale at pace with a healthy budget.

For businesses with a healthy budget but limited time to see results, paid advertising is the fastest and most effective solution. Paid ads help you get immediate visibility and direct traffic to your website, allowing you to achieve quick results.

Paid ads give you the ability to target the right audience, scale your marketing efforts efficiently, and track your performance in real-time. Whether it’s Google Ads, Facebook Ads, or other platforms, you can see clear results much faster than with organic methods.

If you’re looking to accelerate growth and see measurable outcomes in a short amount of time, paid advertising is the way to go.

#Ads #MarketingTips #Optimise #PaidAds #TargetedAds #AdOptimization by @thenewprojects_

Most ads fail because they look like ads.

If you want people to watch & engage with your ad, the creative needs to be built for how they consume content - fast, dynamic and from creators. Here’s what makes paid social creative convert:

A clear, single-minded call to action – being direct.

USPs that land in seconds – If your key selling points don’t grab attention on mute, they’re lost.

Creative that doesn’t look like an ad – The highest-performing ads feel like content your audience wants to see. The more native and organic, the better.

Most brands focus on looking good. The ones that win? They focus on selling well.

Are your paid ads built for sales or just for likes and awareness?

#Ads #CreativeContent #USP by @thenewprojects_

Google Ads vs. Facebook Ads: Which One Is Better?

Both can deliver conversions - but how and when they work is entirely different.
One captures high-intent demand. The other builds long-term desire through storytelling.

Here’s a clear breakdown to think in strategy - not just spend.

#FacebookAds #GoogleAds #MarketingStrategy #PaidMedia by @thenewprojects_

A glimpse behind the lens as we direct a content shoot designed to elevate our clients social presence.

This is how The New Projects builds brands with intention.

#TheNewProjects #ContentStrategy #BehindTheScenes #LuxuryMarketing #CreativeDirection by @thenewprojects_