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ATIF RAHMAN

@thepeoplesdirection

533

followers

1085

following

Creative Director & Art Director
Fashion Commerical / Editorial • Creative Design • Campaigns
based in — London
— DM for bookings.

POSTS STORIES REELS TAGGED

PRESSENCE IS HER LANGUAGE

It’s about owning who you are, tuning out the noise, and moving through the world with authenticity.

Shot & Creative Direction by me
Co-Directed with: @gabriellav.ldn
Edited by me
Model: @_nazlimay

#editorial #creativedirection #editorialphotography #highfashioneditorial #fashionstorytelling #artoffashion #visualnarrative #powerinpresence #fashioneditorial #cinematicfashion #conceptualfashion #fashionphotography #styleasexpression by @thepeoplesdirection

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15

a year ago

for @queenofsabba

The ‘Surayah’ Dress by @queenofsabba

Bespoke craftsmanship, intricate detailing, and a train designed to turn every entrance into a moment.

Creative direction by me
Designed & styled by @queenofsabba
Talent: @amy.zyll
Photography & lighting by @opheliainthewaterr

#bespokeweddingdress #bridalcollection #custombridal by @thepeoplesdirection

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4

6 days ago

— SEAMS OF A SELF MADE CAGE

This shoot is a reminder of the trap in chasing perfection.

The visuals explore the heavy burden and isolating reality of a designer trapped inside his own head.

In his creative space surrounding him are sketches of his design ideas, failed concepts of collections that he believed could be made into something more.

Creative / Art Direction: @thepeoplesdirection

Photographer: @lyuyingzi

Stylist: @annabellculbert

Designers: @khatzdaniel @lianachan___

Assistant: @filthyfhotos_

Talent: @rex_hobson2 by @thepeoplesdirection

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3 months ago

for @manulameirinhas

Creative Direction & Photography by me
Designer: @manulameirinhas
Makeup: @jared_therockstar
Models: @li_raye_ @hellzziii_

@lcflondon_
shot at: @barbicancentre by @thepeoplesdirection

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5 months ago

RUNN/NG OUT OF T?ME — PART TW0

The more you feed it, the more it feeds on you. Running Out of Time explores the seductive trap of tech and the exhaustion of its endless connection.

Creative Director + Stylist - Me
Art Director - @theatelierdirection
Art Assistant + BTS - @eii.rawfeed
Photography - @joelcooper_
Photography Assistant - @gdslr_
Production - @by.azania
HMUA - @lucystone.hmua
Model - @iris.chambers_

WEARING - @livialambrt by @thepeoplesdirection

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7 months ago

RUNN/NG OUT OF T?ME — PART 0NE

The more you feed it, the more it feeds on you. Running Out of Time explores the seductive trap of tech and the exhaustion of its endless connection.

Creative Director + Stylist - Me @styledbylocke
Art Director - @theatelierdirection
Art Assistant + BTS - @eii.rawfeed
Photography - @joelcooper_
Photography Assistant - @gdslr_
Production - @by.azania
HMUA - @lucystone.hmua
Model - @iris.chambers_

WEARING - @elea.evangelista by @thepeoplesdirection

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63

7 months ago

— FDC @bafcsm 2025 #RESET show at CSM.

- @the__house____ 🤍🤍

photography + editing by me

model one: @manihwagana

model two: model @kelsey_313
hair and makeup @doragao_hmua
designer: @emmma_yxy
nails @9henyu

@bafesm @1granary @the__house____

#theresetshow #centralsaintmartins #centralsaintmartinsfashion #fashion #fashiondesign taken in Central Saint Martins, Kings Cross by @thepeoplesdirection

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3

10 months ago

— FDC @bafcsm 2025 #RESET show at CSM.

- @the__house____ 🤍🤍

photography + editing by me

@bafcsm
@the__house____
@csmfdc
@csm_news
@csm_ba_textile_design @csmmenswear
@csmknitwear
@csmwomenswear

1st photo:

Model/Makeup artist: @marllii5

3rd photo:

Model: @vuliet_
Designer: @ag.gracenemb

#theresetshow #centralsaintmartins #centralsaintmartinsfashion #fashion #fashiondesign taken in Central Saint Martins, Kings Cross by @thepeoplesdirection

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7

10 months ago

PRESENCE IS HER LANGUAGE

It’s about owning who you are, tuning out the noise, and moving through the world with authenticity

Creative direction, photography & editing by me
Produced by: @gabriellav.ldn
Model: @_nazlimay by @thepeoplesdirection

47

7

a year ago

@mothercain in london at @eventimapollo

#willoughbytucker
#willoughbytuckerforever
#preachersdaughter taken in Eventim Apollo, Hammersmith by @thepeoplesdirection

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9

a year ago

self portrait. by @thepeoplesdirection

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0

a year ago