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Welcome to The Pickup Report. A hub for decoding social media in the hospitality industry. Subscribe at the link in bio. by @thepickupreport

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8 months ago

It’s the first Monday in May. The Met gets the credit. The hotels get the moments.

New Pickup Report is live and this week I’m breaking down how hospitality quietly became part of fashion’s biggest night, and what it means for brands paying attention.

Link in bio! #MetGala by @thepickupreport

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5 months ago

Hot take: AI is ruining hotels… for the most part.

Where brands are getting it wrong (and how to fix it) in this week’s Pickup Report.

Read it at the link in bio 👀 by @thepickupreport

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6 months ago

The new flex isn’t what you ordered. It’s that you got the table.

In this week’s Pickup Report, I break down how spots like Carbone, Tatiana, and Or’esh turned “impossible to book” into one of the most effective marketing strategies in hospitality.

And why most brands trying to copy it are getting it completely wrong.

Read the full piece at the link in bio. by @thepickupreport

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6 months ago

In this week’s Pickup Report, I’m breaking down what gets you noticed (and what gets ignored) with hotel creator collaborations.

If you want the stays, the partnerships, and the long-term deals - you’ll want to read this.

🔗 Link in bio by @thepickupreport

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7 months ago

Hospitality brands don’t have a content problem. They have a storytelling problem.

After several years shaping how hospitality brands show up on social, I’ve noticed the same mistakes happening over and over again and I broke them down in the latest edition of The Pickup Report.

Read the full piece at the link in bio. by @thepickupreport

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7 months ago