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The Plain Truth

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What it takes to build a brand that lasts.
By @natalieplain, Founder of Billion Dollar Beauty.
No hype. No shortcuts. Just The Plain Truth

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Happy National Brow Day, Billion Dollar Believers! 🫶

Before BDB, our CEO & Founder, @natalieplain, was working in television when one brow appointment in Beverly Hills sparked a curiosity she couldn’t let go of.

That unexpected moment became the beginning of a story we’re so grateful to share with you.

Listen in as Natalie shares her story and the inspiration behind Billion Dollar Beauty.

To the brows that started it all and everyone who’s grown with us along the way, thank you for being part of our story. 🤎

#nationalbrowday #founderstory #billiondollarbrows #womanownedbusiness by @theplaintruthofficial

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11 days ago

Mentorship matters. 💗

Our Founder and CEO, @natalieplain, recently welcomed mothers from @generationher to the Billion Dollar Beauty headquarters for a tour and an inspiring business seminar.

Generation Her is a nonprofit organization founded by @dianna_smiley, dedicated to empowering young mothers ages 13–25 through life-skills education, parenting support, mentorship, and community.

We’re proud to support Generation Her’s mission and are so grateful for the opportunity to connect with such an inspiring group of women. 🩷

#generationher #nonprofit by @theplaintruthofficial

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a month ago

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3 months ago

Happy Birthday, America.

When I was in College I had the privilege of interning in the Clinton Administration. At the time, it was a dream come true.

Writing on behalf of the President and the First Lady, learning from some of the best, and understanding what it truly means to serve something bigger than yourself.

That experience shaped who I am as a leader and as a founder. And today, celebrating 250 years, I feel that more than ever.

Billion Dollar Beauty is a women-owned company. And it would not exist without this country. Without the dreamers, the believers, and the visionaries who came before us and made it possible.

Two hundred and fifty years. Here’s to every single one of them.

God Bless America.🇺🇲

-Natalie

#billiondollarbeauty #founderstory #4thofjuly by @theplaintruthofficial

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3 months ago

It’s All Good PR

In the great words of Madonna, there’s no such thing as bad PR.

In the early 2000’s. Extra with Mario Lopez was everywhere. So, when they came knocking, we immediately said yes.

Ten thousand dollars to be front and center at The Grove with a crowd behind me and Mario himself holding up our product.

We gave away product to every single person in that audience. And then...

Not one sale.

But here’s the thing. That footage opened the door to a Hollywood gifting suite. That gifting suite gave us a photo with Paris Hilton. That one photo got us on Rachael Ray. Rachael Ray crashed our website.

Every door led to the next one.

PR isn’t always dollar for dollar. Sometimes the ROI lives in the footage, the photos, the press kit line that opens a room you never expected.

When you look at it as an ecosystem, it’s all good PR.

Full story on The Plain Truth. Link in bio.

#pr #founderstory #billiondollarbeauty #parishilton #mariolopez by @theplaintruthofficial

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4 months ago

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4 months ago

The Hidden Reality of Nonprofits

After fifteen years of serving young mothers through her non-profit Generation Her, Dianna Smiley isn’t asking how to maintain what she’s built.

She’s asking how to make it better.
Better curriculum.
Better programming.
Better support.
Better outcomes.

“I’m always looking at how to make it better.”
The young women she serves notice too.
They see the improvements.
They experience the evolution.
They benefit from a commitment to never settling for good enough.

That mindset isn’t limited to nonprofits.
It’s true in business.
It’s true in product development.
It’s true in leadership.

The Plain Truth is this:
The best brands, organizations, and leaders never stop asking one simple question:

How do we make this better?

— Natalie

#theplaintruth #generationher #billiondollarbeauty by @theplaintruthofficial

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4 months ago

Removing The Stigma of Teenage Pregnancy With Dianna Smiley

I sat down with Dianna Smiley, the founder of Generation Her, a Non-Profit Organization operating out of Southern California.

Dianna’s story is one of the most powerful examples of what it looks like to build something from a place of pure purpose.

It started with her best friend. A teenage pregnancy in high school. And a promise Dianna made to herself that she was going to build something that loved these girls instead of judging them.

Fifteen years later, Generation Her supports young mothers ages 13 to 25 with life skills, mentoring, and a community built on one belief: come as you are.

The Plain Truth is: Every great solution starts with someone’s personal need.

#theplaintruth #generationher #billiondollarbeauty by @theplaintruthofficial

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4 months ago

It said exactly what the product did. It was clear. Memorable. Sticky.

I built the packaging.
The website.
The branding.

Then one day, I got a cease and desist letter in the mail.

And suddenly, I had two choices:
Stop selling the product… or come up with a million dollars I definitely didn’t have.

So I stripped everything back.

The packaging.
The website.
The name.

And started over.

That experience changed the way I approached business forever.
It taught me that intellectual property isn’t just legal paperwork...

It’s protection.
It’s ownership.

The Plain Truth is this:
A great idea isn’t enough.
You have to protect it.
And sometimes the lessons that cost you the most early on…
become the foundation for building a winning blueprint for the future.

— Natalie

Follow us for more Plain Truth Moments

#theplaintruth #founderstory #billiondollarbeauty #brows by @theplaintruthofficial

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5 months ago

In the early days of BDB, instead of pulling money out of the business, I poured every dollar right back in.

More inventory.
A little marketing.
SEO.
Another product.

At the time, people would ask why we weren’t taking on investors or scaling faster.

But early on, I had made the decision not to.

We were intentional about what we were building, and I understood very quickly that debt is real.

And when you build with that understanding, it changes the way you move.

You become more intentional.
More resourceful.
More connected to every decision you make.

Because when you build it yourself, there’s nowhere to hide from the outcome.
If things go down, that responsibility is yours.

But when things go up?
That’s yours too.

And there’s something incredibly powerful about that.

So believe in yourself.
Believe in your vision.
And don’t underestimate what steady, intentional growth has the potential to become over time.
— Natalie

Follow us for more Plain Truth moments.

#theplaintruth #founderstory #billiondollarbeauty by @theplaintruthofficial

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5 months ago