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The Potion Studio ® | Elevated Curly Hair Essentials

@thepotionstudio

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Minimalist Essentials for Curly Hair ⁣inspired by the Middle-East & Caribbean
Available @ultabeauty & @nordstrom⁣

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A moment worth putting on a billboard. 🧡

The Potion Studio is officially at @ultabeauty — now in 461 stores nationwide + online.

What started as a vision for better, more intentional haircare is now sitting on shelves across the country. Seeing our potions in Ulta feels surreal, and we’re just getting started.

Find us in-store at @ultabeauty 🧡

#UltaBeauty #NowAtUlta #ThePotionStudio #TexturedHair #CurlyHairCare by @thepotionstudio

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Now closer to your curl routine. 🤎

You can find The Potion Studio at Nordstrom locations across the country, from Seattle and Los Angeles to New York, Chicago, Atlanta, Miami, and more.

Save this post, find your nearest store, and come see us in person.

Now closer to your curl routine. 🤎

You can find The Potion Studio at Nordstrom locations across the country, from Seattle and Los Angeles to New York, Chicago, Atlanta, Miami, and more.

Save this post, find your nearest store, and come see us in person.

#ThePotionStudio #NordstromBeauty #TexturedHairCare by @thepotionstudio

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These vlogs are getting more and more chaotic, but you get the point 😂 @thepotionstudio #foundervlog #dayinmylifevlog taken in New York City by @thepotionstudio

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We’re getting easier to find. 🧡

The Potion Studio is now available at Ulta Beauty stores across the country, bringing our curl care essentials closer to your routine.

Save this post, find your nearest location, and come shop us in person.

We’re getting easier to find. 🧡

The Potion Studio is now available at Ulta Beauty stores across the country, bringing our curl care essentials closer to your routine.

Save this post, find your nearest location, and come shop us in person @ultabeauty

#ThePotionStudio #CurlyHairCare #TexturedHair #ulta #ultabeauty by @thepotionstudio

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Olive oil has officially entered the styling routine.

Our Control Potion Styling Gel gives curls flexible hold, definition, and shine without the hard cast. Infused with olive oil to keep hair feeling soft, moisturized, and still very much touchable.

#ThePotionStudio #ControlPotion #CurlyHairCare #ulta #ultabeauty by @thepotionstudio

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My ex taught me about curls. My new girlfriend gets the benefits! 😂

Luckily, I know exactly where to shop! 👀

The Potion Studio is now available at Ulta Beauty! Found my pick at the Santa Monica location.

Partnered with The Potion Studio.

@thepotionstudio @localrelishers

#ThePotionStudio #UltaBeauty #curlyhair taken in Ulta Beauty by @thepotionstudio

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If you’ve been following my hair journey, you know I’m picky about what touches these curls. So when I find something that actually works, I have to share it, especially when it’s Black-owned. 🖤

Meet the Confident Crown Conditioner from The Potion Studio 👑

Made with mango butter, organic coconut oil, and wheat protein, it gives my curls:
💧 Deep, creamy moisture that doesn’t weigh them down
✨ Shine for days
🪮 So much slip, detangling is easy now
🌿 Softer, smoother strands, and it’s vegan-friendly

Healthy, moisturized hair is how we hold on to our length, and this one has earned a permanent spot in my wash day routine. 🙌🏽

Naturalistas, curlies, and wavy girls, this one’s for you. Support Black-owned beauty and let your crown shine! 👑

Have you tried The Potion Studio yet? Tell me below! 👇🏽

📍Link in bio | Full wash day routine on my YouTube: Chablee Hair Journey

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@thepotionstudio
#ConfidentCrown #ThePotionStudio #BlackOwnedBeauty #BlackOwnedBusiness #SupportBlackOwned taken in Studio City by @thepotionstudio

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Moisture is always part of the plan. 🤎

Our Monoi Mango Moisturizer gives curls the hydration they’re asking for, leaving hair soft, nourished, and ready for whatever the day brings.

#ThePotionStudio #CurlyHairCare #NaturalHair #ulta #ultabeauty by @thepotionstudio

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A little control goes a long way.

Our Control Potion Styling Gel has been featured in Skin Anarchy’s 2026 Top Picks Beauty Awards, recognized among standout picks in hair styling.

Flexible hold, definition, shine, and no crunch. Exactly how we like it.

#ThePotionStudio #SkinAnarchy #ControlPotion #ulta #ultabeauty by @thepotionstudio

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The soul doesn’t come with an edit button.🖤
#rawandreal Have you seen her?

We often fall in love with altered realities, but peace is only found in the truth. No noise. No fuss. No voice. Silence and peace. Just knowing that the most genuine version of me cannot be replicated by a slider makes me smile. Authentically me. Authentically Key. Authentic, not curated.😘 (there’s a difference)

… this is your reminder that sometimes, even on your worst days… you are still killing it. 🖤 #thechosenone

@thepotionstudio X @princesskey3
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#beauty #haircare #thepotionstudio

@thepotionstudio by @thepotionstudio

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Okay, what about the chocolate?

Rich, smooth, a little indulgent... we know exactly what we’re reaching for.

Some pairings just make sense.

#ThePotionStudio #HairCareRoutine #TexturedHair #ulta #ultabeauty by @thepotionstudio

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