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An arts and culture platform documenting the HOW of young African creatives
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@unavailable_______p is redefining African fashion photography. As a photographer and visual artist, he creates images that focus on capturing emotions and stories that often go unseen. Working across portrait and editorial photography, his work is marked by a strong sense of environment. His goal is to reshape how African fashion photography is viewed by creating images that are not just looked at, but truly felt. by @theprocessafrica
6
a month ago
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Here are 5 photographers documenting and redefining what African imagery looks likeLink in bio to find more African creatives! @sr_odey@cozyshrt@daniellaalmona@unavailable_______p@aleruchi.kinika by @theprocessafrica
6
a month ago
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For this edition of #theprocessFive, we’ve curated a list of documentaries centered on African lives & experiences that we know you have to watchFILM: BETWEEN SHADOWS AND LIGHTDIRECTED BY: BABATUNDE-TRIBE AKANDE (@babatundetribe)Description: Between Shadows and Light is an experimental documentary tracing the evolution of queer representation in Nollywood. From decades of harmful stereotypes to emerging stories of empathy and complexity, the film explores how censorship, cultural politics, and artistic resistance shape the narratives of queer identity in Nigeria.Where to watch: Follow @babatundetribe for screening datesFILM: SIKU ZA SAREDIRECTED BY: SEKERA MOHAMMED BESTA (@ngomahoe)Description: A short documentary showcasing the challenges and complexities of rural children in the Tanzanian school system, highlighting the conditions faced by past and present pupils, from overcrowded classrooms to limited resources serving as a poignant reminder for reformationWhere to watch: YoutubeFILM: GIRL-BOYDIRECTED BY: AJAYA BALAKA (@ajayabalaka)Description: Four women navigate life as masculine-presenting women in a society with rigid gender expectations..Where to watch: Follow @girlboyfilm for screening datesFILM: UNDER THE HOODDIRECTED BY: FRANCIS UYOTA (@francisxuyota)Description: a short documentary exploring the bustling mechanic work culture in Lagos, Nigeria. Through interviews and footage from workshops, it unveils the challenges and triumphs of these skilled workers.Where to watch: Follow @francisxuyota for screening updates FILM: WEST AFRICAN WOMEN BEING UNAPOLOGETICALLY THEMSELVESDIRECTED BY: SIANEH A. KPUKUYOU (@askboox) Description: Shot in 2023 by Askboox, like a fly on a wall, we watch women spanning across different age groups engage with one another and themselves through, song, dance and play in a state of pure joy.Where to watch: YouTube by @theprocessafrica
1
a year ago
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In the pool of basic graphic tees, here are 5 streetwear brands doing something different. Whether through design, imagery, or creative direction, these brands have something different to say!Brand:OEUVRE @oeuvrefldr Designer: Ogunsumi OlumideOEUVRE is a streetwear brand by multidisciplinary creative Ogunsumi Olumide. The name Oeuvre is a French term meaning “body of work of an artist”, this encapsulates the brands philosophy as an extension of Olumide’s artistic expression. Blurring the lines between art and fashion, OEUVRE employs symbolism, unconventional silhouettes and experimental garment construction.Brand: BLUEBERRY-FactoriDesigner: Ifeoluwa Ayo-BuschellBlueberry Factory, founded by Ifeoluwa Justice Ayo-Buschell, is a Lagos-based streetwear brand known for its unapologetic use of bold prints and vibrant colors. The brand reinterprets the punk aesthetic through a distinctly local lens.Brand: IF YOU LEAVE ME I’ll be scaredDesigner: KozetuoIf Leave Me I’ll Be Scared (IYLMIBS) is a multidisciplinary collective of creatives with diverse skill sets that collectively drive the brand’s vision. With clothing at its core, each release combines photography, design, videography, and animation, which coalesces into something distinct and originalBrand: Moyin archivesDesigner: Moyin ogunyemiDedicated to redefining the concept of archive fashion. The brand draws inspiration from archival aesthetics. With the use of distinct imagery and innovative design techniques they hope to create something entirely new while preserving a rugged, authentic sensibility. Brand: Casimir heroDesigner: Casimir heroNamed after it’s founder, the brand serves as an exploration on Casmir’s philosophy and ideals. He explores a variety of themes including love, spirituality & social commentary. Each piece embodies a fearless pursuit of authenticity, positioning the brand as a voice for those who dare to express without restraint.Curated by @y.sinlaurent Photos sourced from brands Instagram. by @theprocessafrica
3
9 months ago
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“Do you want this to be out in the world?” “VIN: Yeah, because it’s real, we haven’t had interviews where the organizers tell you, “Yes, we messed up, but see you next time”. Here comes Freewater - Vntage Paradise (@vntageparadise), in permed hair and tight-fitted gothic black clothes; Wase Taiwo(@wasetaiwo), with his distinct skater-boi style and medicated glasses; and Ovie (@oovieaa) spotting gems on his teeth and a carefree, but far from careless, demeanor.We sat down with the trio in the days before and after Freewater Fest to see what organizing the biggest stage for Nigerian underground art and culture was like.Click on the link in our bio to read the full storyImage creditsSlide 1: Wale lala, Digital Photography, edited by Abdullahi Ali, 2025.Slide 2: Mayor the Keed, Freewater, Digital Photography. 2025.Slide 3: Wale lala, Digital Photography, edited by Abdullahi Ali, 2025.Slide 4: Mayor the Keed, Freewater, Digital Photograph. 2025Slide 5: Wale lala, Digital Photography, edited by Abdullahi Ali, 2025.#explore #underground #freewater by @theprocessafrica
9
6 months ago
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“SLOW DOWN SAILOR, 2026” David Nnogo @david_nnogo For David, the making of “slow down sailor” began with intention and a vision. #theprocessfeature “It was a picture I took of my friend at the beach, I was looking for a reference that had very nice lighting, something that I could recreate in a more surreal tone.”Veering away from his usual art style which mainly involves line work, here, he wanted the colours to do the talking. Using a mix of blues & reds the goal was to create a surrealist painting through digital medium.“I wanted it to be digital, to almost feel unreal. I wanted the entire drawing itself to feel like a haze. There’s this kind of aura around her. Imagine you’ve been washed ashore, and you wake up and you see her” by @theprocessafrica
3
6 months ago
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IS NIGERIA’S UNDERGROUND SCENE ALTE’s REBIRTH? In this edition of #fynprint, Editor-in-chief of @theprocessafrica, Ojuromi Rachel and writer, Kosanna Agubata share their observations and findings after a month of attending new wave events and speaking to those in the scene“The first realization was that the Alte scene opened its doors to everyone, but like all matters of the industry, the upper echelons of music chose who to pick and when to support these artists. However, one can make the argument that maybe these artists did not want to be mainstream.Click on the link in our bio to read the full storyImage creditsSlide 1: Mayor the Keed, Freewater, Digital Photography. 2025.Slide 2: Abdullahi Ali, Cruel Santino, Digital Photography. 2023Slide 3: Prince Rufus, Zaylevelten, Digital Photograph. 2025Slide 4: Mayor the Keed, Freewater, Digital Photograph. 2025Slide 5: IPhone image of Maeverse in BolapsdSlide 6, Peeko HD, Mavo’s event collage, Digital Photography, 2025Editor: Daniella Almona @daniellaalmona Special Contributor: Debby Fasingha @debbyfasingha by @theprocessafrica
15
7 months ago
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MEJI MEJI MAMA WANTS TO SAVE YOUR FLESHIn this edition of #fynprint, writer, Irawo, speaks on the importance of image preservation, the materiality of memory and Meji Meji’s (@mejimeji.co) archival solution.“Our realities show that our phones are dysregulating our ability to experience ourselves. Digital media shrinks the extent and number of our experiences into a puddle and makes the grand reality of experiencing life through love, gathering, and mere existence feel mediocre. But it is essential that you remember”This December, in partnership with @startarchiving, Meji Meji is archiving the moments and memories you want to live on. You can send in your photos through the link in the our bio and let Mama turn them into a family heirloom.Read the article to find out how to submit your photos and get your free album!Image creditsSlide 1: Daniella Almona, Childhood Home, Digital photography, 2024.Slide 2: Tolu Oye holding up a family albumSlide 3: Odey Ikpa, BRK, Digital photography, 2025 Slide 4: Double Double ministry by JesuDara HinmikaiyeSlide 5: Studio photograph from Irawo’s childhood by @theprocessafrica
3
8 months ago
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#TheProcessFeature-Adaure Amaeshi @adaureamaeshi (Nigerian) Graduate of the prestigious Central saint martins and current student of Camberwell college of Arts, Adaure Amaeshi is a Nigerian born figurative artist based in London, United Kingdom. Her mediums vary from digital to physical often working with or on whatever is available: from watercolor to pastels to oil, paper, wood, canvas, and even going as far as painting on tree barks. She attributes her inspiration and interest in art to her culture and family. “My creative practice is deeply influenced by my Igbo heritage and the vibrant spirit of my family. Much of my inspiration comes from my mother, whose creative approach to life and love for colour continues to shape my artistic direction.” Adaure sharesThrough art, Adaure explore themes of family, identity and everyday life with the goal of creating art that sparks reflection and connection within us. For more of her work, please visit her Instagram and website @adaureamaeshi by @theprocessafrica
3
8 months ago
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Creative Directed by Lolu Pinheiro (@loluistheshit__) and photographed by Daniella Almona (@daniellaalmona) “She Be Dj Oh!” is a visual homage to the women redefining the rave scene. With body paint, styling and direction, this project reimagines female DJs as unreal cosmic forces that command the deck and redefine the night. They are electric, celestial and free. Created in awe of all female djs trailblazing the rave scene, these photographs are set against a vivid green backdrop symbolizing newness and growth. The work celebrates the magnetic wave of these women who move sound.“She Be Dj Oh!” is an assertion of presence, that women in the music scene are making a name for themselves and defying stereotypes rooted in misogyny and exclusion.Credits-Muses:@the_bankspromise ( Promise Worimegbe) X@ky.londonn ( Kyla Adegoroye)Creative Direction: @loluistheshit— (Lolu Pinheiro)Photographed by: @daniellaalmona ( Daniella Almona)As Styled by: @ziri__x (Chigozirim Efemena)Hair by : @nifemilarj (Ajoke Lawal)Makeup Artistry: @loludoesmakeup Photo Assist: @anu_abell Creative Assistant: @kingari.x (Akeusola Ariyike)Set Design : @amamazike (Amam Azike)Production : @omonovex x @everynoun (Asamaiige Ogaga) by @theprocessafrica
12
8 months ago
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Ideated and executed in 3 days, “From origin to invention, 2025” is a collaborative photo project by Photographer and Creative Director @unavailable_______p and Stylist, @_babyyodaa The project explores the importance of the natural hair, it calls on us to remember that while beautiful, its essence is not entirely that. “The essence is to explore the story of the natural hair or crown, originally untouched, and, un-altered. Remembering that black hair is not just beautiful but also it is structure, memory, and architecture.” says @_babyyodaa Shaped and molded as it’s willed, the hair does so without losing its orginal form. C.D/ Photographer: @unavailable_______p Model: @omolola.sophieHair: @irun_by_zStylist: @yodaaverse by @theprocessafrica
13
8 months ago
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For the private opening of Art X (@artxlagos), featured photographer, director and long time contributor to The Process Africa @shotbyabdullahi shares the works that stood out to him. Here are 5 booths he thinks you should check out!Photos: @shotbyabdullahi by @theprocessafrica
2
9 months ago
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