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The Proper Label ®

@theproperlabel

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MAISON DE SPORT
Est. 2018
Fall/Winter 2026
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LEGACY, LACED.
Handcrafted in polished black leather, The Proper Legacy Derby® reflects a philosophy of movement and permanence.

A timeless silhouette for those who lead without noise. Designed in New York by The Proper Label®.

This is not a shoe. It is a signature.
Documented by Malike Sidibe. taken in New York, New York by @theproperlabel

3

3

a year ago

The Proper Standard.
Structure. Discipline. Legacy in Motion.

Documented by @malikesidibe

#TheProperLabel
#TailoredPerformance
#LuxuryInMotion taken in New York, New York by @theproperlabel

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13

2 years ago

Tailored for those who move differently.
Precision speaks in silence. Structure, movement, legacy in motion.

Documented by @malikesidibe

#TheProperLabel
#TailoredPerformance taken in New York, New York by @theproperlabel

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4

2 years ago

FALL 2025 — INTRODUCING TAILORED PERFORMANCE
KAIDO PHOTOGRAPHED IN NEW YORK BY CAMILLE TANOH taken in New York, New York by @theproperlabel

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11

a year ago

The Proper Legacy Derby. A shoe that moves as legacy does through time, through culture, through presence. Crafted for those who define an era.

Documented by @malikesidibe taken in New York, New York by @theproperlabel

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11

2 years ago

Discipline captured in stillness. taken in New York, New York by @theproperlabel

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6

a year ago

American soccer has an atelier.
And it begins in Washington, D.C.
(@dcunited )

This is not a clothing collection.
This is a shift in language.

For the first time in the history of Major League Soccer,
D.C. United, the club of the nation’s capital, treats its pre match image with the discipline of a Maison.

Under the leadership of Danita Johnson (@danitajo_ )
and the vision of Caroline Young (@cayyoung )
this project was built through process, not noise:
research, fittings, repetition, and respect for the institution, in full alignment with the league, its clubs, its players, its supporters, and its partners.

Through The Proper Label (@theproperlabel), my role was not to decorate, but to structure. To approach soccer the way a House approaches legacy: calmly, precisely, head to toe.

The pre match walk becomes intentional.
What players wear reflects preparation, discipline, and respect for the game.
Soccer presents itself with clarity and purpose.

Looking ahead to 2026, with respect for the past and confidence in what American soccer is becoming.

Photography @malikesidibe

#DCUNITED #americansoccer taken in New York, New York by @theproperlabel

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66

9 months ago

Not fashion.
Not sport.
A new language of legacy.

THE PROPER LABEL ®

#TheProperLabel #LuxurySportswear taken in New York, New York by @theproperlabel

3

3

a year ago

taken in New York, New York by @theproperlabel

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0

9 months ago

Discipline in the fabric.
A study in restraint and construction.

THE PROPER LABEL ®

#THEPROPERLABEL taken in New York, New York by @theproperlabel

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2

7 months ago

THE PROPER LABEL®
Luxury Sportswear Corporation
A New Standard.

#THEPROPERLABEL taken in New York, New York by @theproperlabel

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6

7 months ago

The Proper Label. IRL.

#LuxurySportswear
#TheProperLabel taken in New York, New York by @theproperlabel

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5 months ago