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Daniel Jefferson | Director & Brand Strategist

@therealdanieljefferson

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7.3K

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Helping Creators Tell Stories & build Brands
⭐️ Founder @sunrayvisionmedia
📧 [email protected]
$0 to $60k in 7 days 👇

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One of my favorite client works so far

#brandshoots #atl by @therealdanieljefferson

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3 months ago

Full Red Lobster Commercial
Tag @redlobster and @damolaadamolekun

@sunrayvisionfilms productions

Directors @cameron.miles1 @therealdanieljefferson

Cast
@hasanivibez
@vince.jpc
@traymilz
@josiahkellydavid
nataliermccurdy

Director of Photography @therealdanieljefferson

Assistant Director @thetonymakingmovies

Production Assistant
@_jmanahh_

Composer
@tu218

Quality insurance Coordinator @bestbeleiv

#commercial #filmmaker #director #restaurant #redlobster by @therealdanieljefferson

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a year ago

Y’all want to see the results??

1000 comments for the results 👀🤣 by @therealdanieljefferson

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3 months ago

It’s not easy to trust God by @therealdanieljefferson

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a day ago

It’s a lot What if ? by @therealdanieljefferson

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2 days ago

Life can change after 1 year of locking in
Imagine doing that for 10 times
❤️
Follow @therealdanieljefferson for more by @therealdanieljefferson

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3 days ago

A year ago I shot a free video for red lobster and it changed my life. I didn’t know it would blow up and turn into a national commercial by @therealdanieljefferson

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3 days ago

1. I had find out what industry I really wanted to work with (Schools and non profits)

2. Created a clear offer that the industry needed. So the Schools and non profits needed Documentaries, and service business needs video ads. So I went on Claude to make me an offer to get the results they need

3. Reached out to the person over marketing and media to build a relationship with them based off what I do. I found the emails from SNOV.io and also got their phone numbers.

4. I told people I run a video marketing agency instead of saying I shoot videos. People tend to take you more serious when you do so

5. I recorded BTS of me working and started posting on my page. Business came to me from there because they love the process rather than finish products. by @therealdanieljefferson

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3 days ago

We made a movie in 4 days

#filmmakers #cinematic by @therealdanieljefferson

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11 days ago

Last August, this was just an idea.

My friend Davon (who also stars in the film) wanted to play a lawyer, so we started building a story around that vision. But we didn’t just want to make another short film—we wanted to create something that looked and felt like a real movie.

Before we even finished the script, we wrote the lead roles with Myles Truitt and Aspen Kennedy in mind… even though we had no connection to them and no idea if they’d ever say yes.

The budget? Around $5,000–$7,000.

The money? We didn’t have it.

I reached out to Myles on Instagram with zero expectations. He replied. Then Aspen said yes too.

Originally, we planned to shoot on a Sony FS3, but through a connection, our DP secured an ARRI camera at no cost. One miracle after another.

Then reality hit.

Crew changes. Frustration. Setbacks.

Three days before production, we only had about a third of the budget. Most people would’ve canceled.

We didn’t.

We kept saying, “We’re making this film.”

Then, just one day before production… everything came together. The remaining budget showed up, and we made it happen.

Looking back, this project changed my life.

It established me as a director, helped me grow my production company, opened doors to opportunities I never imagined, and even led to conversations around multi-million-dollar projects.

Now we’re working to fully fund the next chapter.

This is proof that sometimes the vision comes before the resources.

If God gave you a vision, don’t quit just because you can’t see how it’s going to happen yet.

Keep showing up. Keep building. Keep believing.

The story isn’t over. by @therealdanieljefferson

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5 days ago

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6 days ago

I’m not afraid to admit this…
1. I catch myself comparing my work to other filmmakers. And when I do, I slip into competition mode… when I really just need to lock in on my craft. Comparison kills creativity. Focus builds it.
2. I care too much about what people think sometimes. I’ll look for validation in opinions instead of trusting my own voice… and more importantly, trusting God’s direction over the noise.
3. This work looks glamorous on Instagram. Cinematic shots. Clean edits. Big moments.
But behind the scenes? It’s stressful. It’s tedious. It’s problem-solving nonstop. It’s carrying gear, managing people, fixing mistakes, late nights, early mornings. A lot of what makes it work… nobody sees.
4. The expectations are heavy. Every project feels like it has to top the last one. You can’t stay the same. You have to grow. And that pressure can get overwhelming if you don’t manage it right.
5. And yeah… there are days I want to quit. Days it feels too demanding.
But when I look back at the progress? The growth? The doors that opened because I didn’t stop? That’s what keeps me going. by @therealdanieljefferson

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7 days ago