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Reign Advisory

@thereignadvisory

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We use data, culture and market intelligence to help organisations make better decisions and grow across emerging markets.
Research @culturecapitalng

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The rise of Nigerian makeup brands and skincare is a reflection of the state of economy and the brands have done a great job in meeting up with quality and experience as we have seen with @beautyinthemotherland event. by @thereignadvisory

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4 days ago

To a Nation of Dreamers, Builders and Bold Visionaries 🇳🇬 by @thereignadvisory

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15 days ago

We often think of communication as something consumers say but consumers communicate through what they wear, drive, eat, visit, collect and display.

Sometimes the product is the message.

#Culturecapitalng #cosumerbehaviour #Productpositioning by @thereignadvisory

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a month ago

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It’s easy to blame a complex situation for a lack of progress. But look closer, and the real roadblock is usually a foggy decision-making process.

At The Reign Advisory, we believe that strategy is the art of elimination. We break down the noise so you can focus on the choices that actually move the needle.

#CorporateStrategy #BusinessConsulting #ExecutiveLeadership #ProblemSolving #AdvisoryServices by @thereignadvisory

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a month ago

Preferences aren't formed in isolation, taste is influenced by our edit, upbringing, environment, social networks and accumulated experiences.

#Culturecapitalng #Experiences #influence by @thereignadvisory

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a month ago

High volume in a crowded market often just contributes to the noise. True resonance happens at the frequency of the audience's actual needs, not the organization's desire to be heard.

#Thereignadvisory #Brandmanagement #strategicpartnership by @thereignadvisory

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a month ago

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We are not a Marketing Agency, with over 10 years experience, most times the problem isn't always that you need better marketing.

Sometimes, you need to understand the market before you market. You need to know what is changing, what consumers are responding to, where the opportunity sits, and what your organisation needs to do next.

Reign Advisory is a strategy, intelligence and communications advisory firm.

We help ambitious organisations navigate changing markets, understand consumers and culture, make better strategic decisions, and communicate with clarity.

Marketing can be part of the answer but It's not where we start.

Reign Advisory.
Strategy, Intelligence, Communications.

#advisoryfirm #ReignAdvisory #strategy by @thereignadvisory

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a month ago

August reminded me why I love building things. Not just brands, but rooms, ideas and conversations that make people stop and think.

Our first @culturecapitalng dinner in collaboration with @_anita_oo @tko.lagos was one of those moments, a room full of people unpacking how the African consumer is changing, and what that means for the businesses building for them.

I’m leaving August with more questions than answers. Which, honestly, is how I like it.

Now, onto Ember season. 🤎

Dress @houseof_ot

📸 @bookthefunn

📍@casabytko

#Culturecapitalng #TheReignAdvisory by @thereignadvisory

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2 months ago

Maslow’s hierarchy of needs was never built for the Nigerian consumer.

How else do you explain someone who is worried about rent, but still spends ₦150k on a dinner?

We don’t simply move up the pyramid.

We live across it.

And that changes everything about how African consumers spend, aspire and define value.

#CultureCapital #AfricanConsumer #ConsumerCulture
Do you agree with this? by @thereignadvisory

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2 months ago

₦824.2m redeemed! What does that tell the market?

Miskay’s successful redemption of its Series 1 Tranche B Commercial Paper at maturity is more than a financing milestone. It demonstrates execution, financial discipline and the capacity to move into its next phase of growth.

But business milestones don't speak for themselves, The right announcement puts context around the numbers, helps stakeholders understand what has changed and gives the market a reason to pay attention.

That’s why strategic communication matters because It turns what happened into what it means.

#ReignAdvisory #Miskay #CapitalMarkets #GrowthStrategy #StrategicCommunications by @thereignadvisory

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2 months ago