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self-love isn't selfish. it's the whole point. ✦
art-inspired canvas totes · toronto made 🍁
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I didn’t start this brand to go viral.
I started it to feel visible again.
To reclaim parts of myself I had slowly given away — in the name of being “nice,” “supportive,” “easy to work with.”

The Selfishly Good Brand was born from a quiet but fierce truth:
✨ If I don’t choose me, no one will.

I stitched each tote like a love letter to the version of me who kept going — even when no one clapped, even when it hurt, even when it felt selfish to want more.

And somewhere along the way… I started seeing the world change around me.
My voice felt louder.
My joy became magnetic.
My worth? Undeniable.

This isn’t just a bag.
It’s a permission slip.
To rest.
To take up space.
To love yourself loudly, unapologetically — and every damn day. 💥

If this speaks to you, just know: you’re allowed to be selfishly good too.
And this is just the beginning. ♡

#SelfCareIsRebellion #SelfishlyGood #TorontoMakers #ToteBagTherapy #MadeWithMeaning #SmallBusinessStory #HealingThroughArt #CreativeResilience #PopUpWithPurpose by @theselfishlygood
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a year ago
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A huge turnout always makes us happy 🩵

To everyone who showed up to our pop-up even in the heavy rain, you’re truly selfishly good ✨

Stay tuned as we plan for more summer markets ☀️ taken in Toronto, Ontario by @theselfishlygood
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3 months ago
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My Haru had her spay surgery this week and is soundly recovering. Following her post op care, we won’t be able to make it to our Neighborly Market at Kensington tomorrow. 

Stay tuned for updates as we get new dates, until then, here’s Haru being an absolute cutie 🩵 by @theselfishlygood
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4 months ago
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New pieces, fresh off the table. Tell me which one’s coming home with you 👇🏻

It’s good to be selfish. I promise. taken in Kensington Market In Toronto by @theselfishlygood
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4 months ago
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you’re allowed to return to joy ♡ taken in Kensington Market In Toronto by @theselfishlygood
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4 months ago
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POV: you packed only the essentials.

Sun.
Water.
Watermelon.
And absolutely no urgency.

Selfishly good summer starts here ☀️🍉 by @theselfishlygood
2
4 months ago
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To an incredible Day 3, perfect weather and perfect turnout ☀️

You deserved to feel Selfishly Good 🩵 taken in Kensington Market In Toronto by @theselfishlygood
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4 months ago
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our most loved tote, the Floral Reverie, is returning to Kensington market this Saturday.

wildflowers optional. good energy mandatory.

it’s good to be selfish. i promise. taken in Kensington Market In Toronto by @theselfishlygood
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4 months ago
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summer, but make it intentional.

sunflowers 🌻 sunglasses 🕶️ a good book 📖 

the bag that carries all of it ✨

it’s good to be selfish. i promise. by @theselfishlygood
2
4 months ago
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it’s good to be selfish. i promise. ✦ by @theselfishlygood
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4 months ago
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the kind of friday where you put something beautiful on your shoulder and just go.

Cardinal Crest · $35 · link in bio 🛍 taken in Toronto, Ontario by @theselfishlygood
3
5 months ago
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she carries her whole world beautifully. 🌙

the Muse Noir, for the one who walks into a room like she’s areived. 

100% cotton canvas · toronto made · $35 CAD

🛍 link in bio taken in Toronto, Ontario by @theselfishlygood
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5 months ago
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