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Seventh Art

@theseventhartnyc

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At the intersection of architecture, branding, and storytelling.
25 Years · 500+ Projects · 40+ Cities.
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We’re honored to share that the Mr. C Residences Boca Raton website has been nominated on @awwwards! @mrcresidencesbocaraton started from the simple idea of presence in every step. That idea shaped the film and photography The Seventh Art developed and art-directed, and it carries through the digital experience. It brings the Cipriani heritage online as an editorial, light-filled flagship, where Mediterranean elegance feels like second nature. None of this work happens alone. Our thanks go to Pedja Zdravkovic (@pedjazdesign), our longtime collaborator and the digital director behind the site. His craft and sensibility have been part of our work for years, and this recognition belongs to him as much as to anyone. For us, the best work comes from shared vision, from trust built over time, and from people who care about the details as much as we do. This is one of those projects. View the project on Awwwards: https://www.awwwards.com/sites/mr-c-residences-boca-raton #explore #theseventhart by @theseventhartnyc
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15 days ago
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We were pleased to see Pamela Liebman, President & CEO of The Corcoran Group, take the stage at The Real Deal NYC Real Estate Forum 2026 alongside Bess Freedman and Katherine Kallergis for a timely discussion on the evolving residential real estate landscape. As the market continues to shift, her perspective remains one of the most defining voices in the industry. In a past conversation with The Seventh Art, she reflected on the role of branding in real estate with clarity: “More than any other luxury product, branding is critical for new developments in real estate. Every touchpoint carries the responsibility of communicating the design, craftsmanship, and lifestyle the building will provide.” It is a perspective that continues to shape how projects are positioned, experienced, and ultimately valued. Read more on our blog: https://theseventhart.com/selling-the-intersection-a-brokers-take-on-branded-architecture/ #realestategoals #branding #nyc #luxury #leadership by @theseventhartnyc
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5 months ago
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Branding is not an afterthought; it is foundational to how architecture is understood, positioned, and experienced. Our April newsletter, features the launch of Mr. C Residences Boca Raton, where a legacy hospitality brand is translated into a new market; a conversation with William L. Zeckendorf, of Zeckendorf Development, on architecture, branding, and building with respect for New York’s history; and COVA, a project envisioned around longevity, where wellness, movement, and lifestyle are embedded into the master plan. Subscribe to The Seventh Art’s monthly newsletter: https://theseventhart.com/ #brandedresidence #hospitality #branding #realestategoals #architecture by @theseventhartnyc
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5 months ago
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At Mr. C Residences Boca Raton, the film and photography were built around a simple idea: presence in every step. From sunrise to late evening, each moment is an invitation to be present, to engage, and to delight in the art of living, supported by a rich offering of amenities, from dining and wellness to resort-style experiences, designed so that life unfolds effortlessly within the residence itself. Every day offers a chance to savor the good life, embrace spontaneity with effortless sophistication, and curate iconic moments. At The Seventh Art, we developed and art-directed the film and photography to reflect this philosophy—rooted in craftsmanship, hospitality, and a passion for bringing people together. The result is content that expresses a contemporary interpretation of living, where Mediterranean elegance feels second nature, now set within Boca Raton. This is an invitation to embrace elegance as second nature, captured through moments of light, movement, and everyday ritual.  #bocaraton #realestate #luxury #branding #brandedresidences by @theseventhartnyc
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6 months ago
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Rosewood Residences Turtle Creek brings a new chapter to living in Dallas’ historic Turtle Creek Corridor. As an exclusive branded residence by Rosewood Hotels & Resorts, it draws inspiration from the original Beaux-Arts mansion, carrying forward its architectural character while introducing a contemporary residential experience shaped by hospitality. The Seventh Art led the brand strategy, visual identity, and digital experience, creating a cohesive narrative rooted in warmth, restraint, and continuity that articulates Rosewood’s philosophy of living while honoring the site’s historic character and prime Dallas location. This project was brought to life by USAII, a visionary residential and commercial development company, and Lucien Lagrange, whose architectural design guides the project’s graceful reinterpretation of its neighborhood. Together with compass leading sales and marketing. Explore more about the project
https://theseventhart.com/projects/rosewood-residences-turtle-creek-dallas/ Watch the video:  https://vimeo.com/922966731 #branding #turtlecreek #realestateagency #luxury #design by @theseventhartnyc
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7 months ago
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Ever wondered how a logo communicates more than a name? Monogram New York by Anthology Group reimagines classic NYC glamour through Ismael Leyva’s architecture and Neri&Hu’s interiors—a collection of residences where functional sensibility meets nature-infused contextual design. The Seventh Art created a branding system and collateral that articulate a refined sense of luxury, the innovative vision of the developers, as well as the building’s inspiring exterior and interior design.  Aligned with the architecture’s ingenuity, the branding is sleek, streamlined, and symmetrical. It incorporates clean, vertical lines that mirror the building’s style and reflect subtle Art Deco details, fusing heritage with forward-thinking modernism. High—contrast collateral highlights amenities, services, and residences as stages for discerning lives. As a whole, the logo and brand system communicate to buyers how architecture can inform lifestyle. Explore our work  https://theseventhart.com/projects/monogram-new-york/ #realestate #luxury #brand #architecture #nycrealestate by @theseventhartnyc
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8 months ago
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In today’s luxury market, global buyers form their first impression long before they ever engage with the property firsthand. Rosewood Residences Naples brought in The Seventh Art to lead film, photography, and brand expression, shaping how the project lives across digital platforms and sales environments. We built a visual language using composed, stately frames, natural Gulf light, and sweeping aerials that place the residence precisely between shoreline and city. We framed every moment from expansive drone passes to intimate lifestyle details—to answer one defining question: What does it feel like to live here every day? Rooted in understated elegance, Rosewood Residences Naples presents Paradise Coast living through a global lens using immersive visual storytelling to move buyers from first impression to confident consideration. Explore our work https://theseventhart.com/projects/rosewood-residences-naples/ [Seventh Art, Real Estate Branding, Luxury Development, Architecture, Rosewood Residences, Naples] #seventhart #branding #realestate #luxury #residence by @theseventhartnyc
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8 months ago
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Ever felt like your business has outgrown its brand? Many legacy businesses struggle with an issue that’s often invisible from within — brand misalignment 🫣 That’s the challenge Hodges Ward Elliott — a leader in real estate capital markets was facing. While their business had grown exponentially, their brand identity hadn’t kept pace. The name felt long and corporate. The visual language was dated. And the brand no longer reflected the scale, confidence, or global ambition of the firm. The Seventh Art’s task wasn’t just to redesign the logo. It was to reposition the brand for what it had already become, a trusted, modern global advisor. We led with clarity: shortening the name to HWE to create a sharper, more contemporary identity. 
Then we revised the brand’s visual and verbal language—from type to tone, building a cohesive system that could scale across every medium and market. The result?

A bold, confident, and highly recognisable identity that aligns with HWE’s vision for the future and strengthens their position in a competitive, fast-moving industry. If your brand feels like it’s stuck in the past while your business is charging ahead, we’d be happy to help you realign. Let’s start a conversation. #seventh #art #branding #realestate #luxuryhomes #luxury #marketing #design by @theseventhartnyc
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10 months ago
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We are deeply saddened by the passing of Robert A.M. Stern, whose architectural vision and scholarship helped shape New York City’s skyline and inspired a generation of architects, designers, and developers.
His buildings redefined what “classic” means in a contemporary city — pairing rigor and restraint with a deep respect for history and for the people who inhabit these spaces. We extend our heartfelt condolences to the RAMSA family, to his collaborators, and to everyone whose work and imagination were shaped by his legacy. And as we honor his memory, we also wish RAMSA many more years of continued success carrying forward the standard he set. At The Seventh Art, we were privileged to contribute to the stories of several RAMSA projects including 520 Park Avenue, Eleven, 20 East End Avenue, and many more over the years. Each was a remarkable project to be part of, in no small part because of the architecture. He was an icon. He will be missed❤️‍🩹 #robertstern #rip #restinpeace by @theseventhartnyc
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10 months ago
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What happens when a vision for paradise meets a commitment to sustainability? That’s the story of Four Seasons Tropicalia Residences, a project redefining what luxury living can mean for the Dominican Republic, and for the planet. Set where lush mountains meet untouched shores, Tropicalia represents a new model of sustainable luxury, one that balances environmental stewardship with refined design and a deep respect for place. Working on Tropicalia was about telling the story of their vision for a connection between land, people, and purpose—and showcasing how mindful development can celebrate both natural beauty and community well-being. In partnership with Four Seasons, Sotheby’s International Realty, and acclaimed architect Isay Weinfeld, whose vision blends local materials with a global design sensibility, The Seventh Art helped shape the project’s visual storytelling through refined sales collateral and an immersive digital brochure that reflects Tropicalia’s harmony between community, nature, and design. Because this isn’t just a development; it’s a model for how luxury can coexist with responsibility, and how community can thrive alongside high-end living. Explore the full story at theseventhart.com. It’s a glimpse into how we craft narratives that move beyond visuals — capturing emotion, place, and purpose in a way only authentic storytelling can. #luxury #realestate #fourseasons #tropicalia #brand #brandstrategy #sustainable #design #seventh by @theseventhartnyc
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a year ago
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We’re thrilled to share that  Four Seasons Private Residences Bahrain Bay  has officially won the 2025 SBID International Design Awards for Best Interior Design in the ‘Show Flats & Developments - Rest of World’ category ✨🥂 A huge congratulations to Rive Gauche London, Four Seasons Private Residences Bahrain Bay, and the entire team behind this landmark achievement. At The Seventh Art, we’re proud to have crafted the brand identity and an evocative brand film that helped bring this development to life—capturing the essence of contemporary luxury and world-class design. In collaboration with Rive Gauche, we also developed the renderings that helped define its visual narrative. Congratulations once again to everyone involved on this well-deserved recognition✨ #waf #architecture #interiors #design #fourseasons #bahrain #bahrainbay #branding #awards #sbid #visual #storytelling by @theseventhartnyc
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a year ago
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What good is luxury if it’s short-lived? None at all. That’s why The Apsley is built on a philosophy of timelessness. Developed by Hines and brought to life under the vision of George Lancaster, it redefines modern living in an era when longevity, wellness, and an emotional connection to place matter more than ever. At The Seventh Art, we believe aging deserves better storytelling. Our branding for The Apsley centered on “enlightened aging” — a bold counter-narrative to the stereotypes around growing older. The brand celebrates vitality, curiosity, and community — embracing health, personal growth, active involvement, and lifelong learning. Inspired by the grace of the Upper West Side and the creativity of Champalimaud Design, The Apsley embodies a spirit that’s both timeless and modern. Playful yet refined. Sophisticated yet deeply human — a place where longevity and luxury coexist beautifully. #theseventhart #luxury #architectural #excellence #realestate #newyork #newyorkcity #apsley by @theseventhartnyc
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a year ago
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