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Skellydog | Marketing + Design Agency

@theskellydog

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✧ Not Your Average Vanilla Marketing Agency (we cuss alot)
✧ Branding, Social Media, & Web Design for the Bold
✧ New England, USA + Beyond
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We didn't show up overnight — and we didn't show up to blend in either. 🧠 Skellydog has been in the making since 2018, through years of freelancing, building, scaling, and eventually burning down what wasn't working to build something better. In 2024 we rebranded into exactly what we were always meant to be — a boutique creative agency with absolutely zero interest in cookie-cutter anything. 2026 is our best damn year yet, and here's what we're bringing to the table: 🦴 Brand identity + visual branding — the visuals that make your brand impossible to scroll past 🦴 Brand strategy + positioning — because pretty without purpose is just decoration 🦴 Social media management — showing up for your brand consistently so you don't have to do it alone 🦴 Website design + copywriting — your website should be your hardest working employee, let's make sure it is 🦴 Graphic design — everything your brand needs to look like it actually means business And yeah — we do the niche stuff too. Your craft brewery merch, your holistic wellness packaging, your "I have a very specific vision and no one gets it" pitch deck. If it needs to look good and mean something, we're in. 👀 We were literally made for the Creators, Innovators, and Change-Makers who DIYed their brand — and we respect that hustle HARD — but now the foundation needs work and you're ready to go from logo to website to full-on marketing machine without piecing it together yourself anymore. If that's you… let's talk. Grab a free 15 minutes with us 🔗 in bio 😉 by @theskellydog
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6 months ago
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Allow us to reintroduce ourselves! 🚨 At Skellydog, we're not your typical marketing agency – we're the bold, foul-mouthed creatives who tell it like it is while delivering kick-ass results. With over 25 years of collective experience, we've mastered the art of building brands that don't just exist, they dominate. 💪 We team up with Creators, Innovators, and Change-Makers who are ready to break free from the ordinary. Our full-service approach combines dynamic branding, strategic web design, and growth-focused marketing to create a powerhouse presence for your business. Let's face it, one-size-fits-all is bullshit, and we're here to prove it. ☝😙 What sets us apart? We're the agency that gives a damn. While others might throw together cookie-cutter solutions, we dive deep into understanding your unique challenges. Whether you're stuck in a rut or hitting a plateau, we've got your back. We're especially passionate about helping those wearing all the hats – the entrepreneurs, the dreamers, the do-it-all business owners who need a strategic partner to level up. 👾💫 Our approach is simple: we lead with compassion, back it up with loyalty, and deliver with authenticity. Every project starts with "How are you?" because we believe real relationships drive real results. We're proud to be recognized as top web designers and to have our work featured on FOX, ABC, and CBS – but what really gets us fired up is seeing our clients' brands soar. 💙 Ready to build something bold? Let's cut through the noise and create a brand that doesn't just fit in – it stands out. Because at Skellydog, we're not just building brands; we're crafting success stories, one badass business at a time. Check our link in bio for more info on how to work with us 😉 navy blue background with text on top saying "helping creators, innovators, and change makers build their brands" with smaller text saying "a full service agency with a strategy-based, goal oriented approach to marketing and design." by @theskellydog
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2 years ago
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Last week, we heard from Madi Balman at Skellydog! She currently holds our Social Media Management seat in our Norwich business networking group.📱 In a world full of AI that sounds robotic, finding your voice is important, especially on social media. Madi’s presentation was about how her team approaches social media: a mix between strategic, data driven decisions and telling each brand’s story. Madi made a point clear: businesses aren’t selling the services they provide. They’re selling the solutions to problems their customers face and the emotions that they feel when interacting with your business. To learn more about Madi and the Skellydog team, visit www.Skellydog.com Come meet Madi and the rest of our Marketing sphere this week at our weekly networking group. We start at 6:45am and end our meeting swiftly at 8:30am. We have complimentary coffee and a beautiful new meeting space at the Spa at Norwich Inn waiting for you! by @theskellydog
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10 days ago
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A lot of design trends are here for a good time, not a long time. Even the fun ones 💔 And Rubber Hose WAS a fun one. Unfortunately, it’s already been found dead 🪦 And unfortunately, some brands have made it their entire identity, even now. Trends are tempting. But will you still love that anthropomorphic logo when it’s no longer young and beautiful? 💋 If you’re dead-set on trying out a trend, we can make it work. Limited edition merch turns outdated designs into collector’s items. And a branded client gift doesn’t need a permanent spot on your website. But an entire identity built around Gen-Z’s favorite microtrend? You should just start the countdown now. When we say timeless while working on your brand identity, we’re not just being pretentious 🦴 by @theskellydog
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17 days ago
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It's the little things 😌 Like marketing that adopts an overly-attached-best-friend voice while claiming to be a high-end brand. No one likes desperate! Especially when they’re just trying to browse for a luxury candle. The little sh*t adds up. And eventually, it's not One Big Problem that drives clients away. It's thirteen slightly annoying ones 💀 If we’re being harsh it's just because we love you 🖤 So let's chat about what’s really working for your brand. (and what’s not) 🦴 by @theskellydog
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a month ago
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A little beef never hurt anyone 💋 We’ve seen it happen. You start looking at the businesses who already figured out their audience, Have the aesthetically curated IG feed, Sell out of their understated-but-identifiable merch… And you stop looking for your own inspiration and you start copying theirs. But if you’re a quaint small-town coffee shop imitating the L.A. influencer-filled ones? You look like a stranger to your own clientele. So when you ask us for designs that makes zero sense for your intended audience, Respectfully, we want to fight you (...with your best interest at heart) 🖤 We’re not afraid of some homework. We will find that thing that works for you. We just aren't going to copy someone else’s 🦴 by @theskellydog
2
a month ago
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Social media changed marketing forever. The aesthetics of your instagram, the content in your reels, the Tik Tok trends you chase (or don’t) are all part of your branding. We’ll put it as simply as possible: your social media is important 👀 And we could charge you thousands of dollars for social media marketing… Just to use AI 💀 We’re talkin’ about generating content ideas, sending out slop graphics, pasting captions that were barely proofread straight from some prompt. It would make everything so much quicker! 😅 But we don’t. Because if we wanted less work, we shouldn’t have started a whole f*cking branding agency 🖤 Instead, we talk to you. We meet you and your brand. Then we have a team of people (real people!) who work to turn your page visitors into followers, into commenters, into customers. Your audience can sense your authenticity. That’s why we don’t fake ours 🦴 by @theskellydog
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a month ago
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Your favorite brands are f*cking weird 👀 Dunkin Donuts turned a munchkin-donut-spider hybrid into an icon of the brand. …And an easy engagement boost. Spidey is unhinged. The memes are rowdy. Strange. Borderline inappropriate. And the people love him 💜 Last year Spidey’s reappearance resulted in the best-selling year ever for their Spider Donut. Coupled with over two million total engagements on social media, Spidey goes from a seasonal menu item to a viral icon 🔥 Dunkin already has a recognizable brand filled with celebrity faces—Ben Affleck is practically a walking billboard for them 💀 But when you find that weird thing that clicks with your audience, you gotta run with it. Dunkin’s branding is strategically messy. They’re not Starbucks with an aesthetically curated feed, and they know that. Unhinged or not, knowing your audience is what helps your brand outshine the competition. So let's get to know them together. by @theskellydog
5
a month ago
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If your logo changes personalities across every platform, you’re not building a versatile brand. You’re building an identity crisis. Brand guides can be the difference between a business that knows how to pair colors together and a business that builds a cult following. We’re not trying to put your branding in creative jail — a good brand guide should make execution easier, not more restrictive Maybe usage rules and visual hierarchy sound a little boring to you. Fair enough. But when it’s 1am and you’re halfway through designing something with one eye closed and a weird half-dream distracting you, you’ll be VERY glad your branding still feels intentional. It's less “limits on what you can do” and more like a cheat code for recognizability. A brand guide without usage rules is basically just arts and crafts supplies. You deserve more than a DIY job. And remember: just because everyone has access to the right graphics files doesn’t mean they’re using them correctly… by @theskellydog
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2 months ago
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You see that perfect logo on a brand’s homepage? The effortless color palette? The match-made-in-heaven font pairings? Yeah. There were at least twenty deeply questionable versions before that. Logos that leaned uncanny valley. Colors that made our eyes hurt to look at together. Fonts on the brink of a crash-out divorce. So yeah, we’ve made things that get rejected. By us. By the client. By the designer who just stared at their computer screen for six-hours straight. But somewhere between the fourth rejected logo and choosing between serif fonts that are starting to look identical, your brand is born. Because your identity doesn’t come from the first logo draft. It comes from back-and-forth — from knowing what you like and learning what you really DON’T like. So we’ll take the rejection. We know the right stuff is hiding behind a dozen rounds of NO. by @theskellydog
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2 months ago
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💀Imagine hiring a branding agency that looks exactly like every other branding agency… Would you seriously trust them to make YOUR brand stand out? …Probably not. So when clients tell us we piqued their interest BECAUSE we’re not a typical, vanilla marketing company, we have to resist the urge to tell them our secret: It's on purpose 🔥 We like to practice what we preach. 🦴And how can we create branding for bold businesses without being one ourselves? Maybe we’re too much for some people. We dropped one-too-many f-bombs for them. Had too many opinions. We’re too unconventional. That’s fine! You have the right to pick the agency that works for you. And we’ll pick clients who work well with us. Everybody’s happy 😉 The goal isn't to be everyone's favorite. It's to be someone's first choice. by @theskellydog
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2 months ago
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Everyone please welcome Danna to our team! 🥂 Danna is one of our Content Creators here at Skellydog, and we're so excited to have her join us! Say hey to Danna in the comments 🩵 by @theskellydog
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2 months ago
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