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Sotto Kin | Creative Marketing & Tech Studio

@thesottokin

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168

followers

379

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ROI-driven socials powered by data, tech, community, and culture.
Social Media & Community | Content Creation | Ads
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I didn’t plan to start an agency. I just got tired of seeing how broken the system was.So I built Sotto Kin - an LA-based creative-tech marketing agency helping brands make smarter, ROI-driven social decisions.Every campaign we run, every dollar we deploy - tied to culture and data. Reddit threads, TikTok comments, Discord chatter, we’ll dive wherever needed and turn all that noise into clear signals for momentum.I wouldn’t have gotten here without all those lessons along the way - the scrappy teenage fashion event, the viral articles, the agency cracks that showed me exactly what not to do.This is the story behind Sotto Kin. And in many ways, it’s still just the beginning. ❤️‍🔥⚡️#socialmediamarketing #creativetech #aimarketing #ecommercemarketing #ecommerce #brandmarketing #communitybuilding #creativeagency #marketingstrategy by @thesottokin

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9 months ago

Hot take: Your content doesn’t suck. ‼️If you’re still judging content by likes, you’re reading social media like it’s 2018.The conversation moved:→ Comments became DMs→ Likes became saves→ Public engagement became privateWelcome to the era of the silent engager. We break it down in the reel.#brandmarketing #socialmediaagency #socialmediamarketing #socialmediamanager #socialmediatrends by @thesottokin

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25 days ago

PSA for anyone hiring: If your job description sounds like an entire marketing department, don’t be surprised when one person can’t do it all. More in the reel. 👀#socialmediamanager #socialmediamarketing #socialmediamanagers #socialmediatrends #relatable by @thesottokin

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a month ago

Your dashboard is lying to you.The audience most likely to buy from you probably isn’t liking, commenting, or even following. They’re saving. They’re sharing. They’re sending your content into group chats.Meanwhile, brands are still reporting follower growth and engagement rates like it’s 2018. The shift from public engagement to private engagement is one of the biggest changes happening in social right now. Full breakdown in the carousel.#brandmarketing #socialmediaupdates #socialmediatrends #socialmediamanager #marketingtips by @thesottokin

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a month ago

If your engagement feels terrible right now, read this. ‼️Instagram isn’t ranking content the way it did a few years ago. The metrics most creators obsess over aren’t necessarily the ones driving distribution anymore. Watch time. Likes per reach. Sends per reach. More context (and why this matters) in the reel. #brandmarketing #socialmediatips #socialmediatrends #instagramreels #i̇nstagramgrowth by @thesottokin

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a month ago

Low likes. High saves. Lots of DM shares.That’s not a failing post. That’s modern social media.#brandmarketing #socialmediamarketing #socialmediatrends #socialmediamanager #marketingstrategy by @thesottokin

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a month ago

Organic social might be the most trusted channel in your marketing mix. It’s also one of the hardest to measure and what can’t be measured usually gets underfunded. We unpack why this gap exists and what brands should do instead. Read the full post. #brandmarketing #socialmediaupdates #socialmediatrends #socialmediamanager #socialmediaagency by @thesottokin

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a month ago

I want to hear from fellow SMMs and agency owners. Have you ever had a similar conversation with any client? Or perhaps lost a client because you couldn’t prove how big of an impact you were making on the revenue? 🫣PS: Follow me here for more on what’s actually shifting in social media and what it means for the people whose jobs depend on it. 👋🏾#brandmarketing #socialmediaagency #socialmediamarketing #socialmediamanager #marketingstrategy by @thesottokin

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a month ago

A 25-year-old fan editor just got hired by HBO. Not because she studied marketing. Not because she ran ads. Because she cared enough about a story to make content about it. That’s the shift most brands are missing. The most powerful marketing today doesn’t feel like marketing. It feels like passion, fandom, and genuine obsession. 👀We break down why fan edits are reshaping entertainment marketing in the reel.#fanedits #brandmarketing #marketingtips #marketinggrowth communityengagement by @thesottokin

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a month ago

Today’s episode of: Things Only SMMs Understand.The biggest challenge in social media isn’t the algorithm. It’s convincing everyone with a phone that they’re not the strategist.#brandmarketing #socialmediamarketing #socialmediaagency #socialmediamanager #marketingmemes by @thesottokin

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a month ago

Everyone keeps asking the same question: “Why am I getting views but not followers?”The answer isn’t your content.It’s that the rules of social media have changed.The follow button doesn’t mean what it used to, and brands still measuring success by follower count are missing what’s actually driving growth in 2026. This week’s Social Intelligence breaks down the death of the follower and the metrics that matter now. #brandmarketing #socialmediamarketing #instagramgrowth #socialmediatrends #socialmediaupdates by @thesottokin

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a month ago

Social media managers have watched content drive awareness, trust, leads, sales, and demand. Yet they’re often expected to defend not just their results — but the existence of their role. Why do you think social media managers face this challenge more than almost any other function? Let me know your thoughts below! 🤔#brandmarketing #socialmediamanager #socialmediamarketing #marketingtips #relatable by @thesottokin

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a month ago