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Tara Wallace | Multimedia Storyteller
🎥 Producer • Journalist • Creative Director
✍️ Writing | Video | Visual Strategy
🌱 Climate, culture, community
POSTS STORIES REELS TAGGED
🌿 WILDLIFE IN WESTFIELD

A bee covered in pollen. 🐝
Bunnies. 🐇
A bear. 🐻
A male turkey putting on an elaborate show for the hens. 🦃
A river with a Great Blue Heron relaxing on a log.

All in Westfield.

Nature is happening around us every day—we just have to stop and look.

🎥 A few moments from my camera roll celebrating the wildlife that shares our community.

#WildlifeInWestfield #WestfieldMA #WestfieldMassachusetts #WestfieldCommunity #MassachusettsWildlife #WesternMassachusetts #WildlifePhotography #NaturePhotography #NatureLovers #Conservation #LocalWildlife #EnvironmentalStorytelling #Wildlife #Nature #ExploreWestfield

@cityofwestfieldma 
@thetarawallace taken in Westfield, Massachusetts by @thetarawallace
3
a month ago
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☕️ Had the best morning coffee with Crystal Childs today at Starbucks in Agawam—full of ideas, laughter, and (of course) caffeine! ☕️
So grateful for the connections in Springfield and Hartford that make this marketing journey even more exciting. Who’s up for a collaboration? Let’s brew something amazing together! 🚀

 #MarketingNetworking #CoffeeAndConnections #DomorreGroup #CrystalChilds #StarbucksAgawam
#SpringfieldMA #HartfordCT #MarketingCollab #CoffeeAndCollabs #DomorreMarketing #Networking taken in Agawam, Massachusetts by @thetarawallace
3
2 months ago
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🎆 Happy 250th Birthday, America! 🇺🇸
Today, we celebrate a nation founded on the radical idea that all are created equal—no kings, no tyranny, just liberty and justice for all. 🕊️✨
How are you honoring this milestone? Drop a 🇺🇸 in the comments!

#America250 #FourthOfJuly #LibertyAndJustice #NoKings #PatrioticVibes #JusticeForAll #TaraWallace #IndependenceDay #LibertyAndJustice l #USA #Patriotic #JusticeForAll by @thetarawallace
2
3 months ago
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🎆 Happy 250th Birthday, America! 🇺🇸
Today, we celebrate a nation founded on the radical idea that all are created equal—no kings, no tyranny, just liberty and justice for all. 🕊️✨
How are you honoring this milestone? Drop a 🇺🇸 in the comments!

#America250 #FourthOfJuly #LibertyAndJustice #NoKings #PatrioticVibes #JusticeForAll #TaraWallace #IndependenceDay #LibertyAndJustice  #FreedomForAll #USA #Patriotic by @thetarawallace
0
3 months ago
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🌱 PLASTIC IS OUT. NATURE’S IN. 🌱
Last week, I attended Plastic Pollution Coalition’s groundbreaking webinar on scaling regenerative materials to replace plastics—and let me tell you, the future is here.
🔥 Key takeaways:�✅ Xampla’s Morro materials: Plant-based, fully biodegradable, and high-performance—no plastic, just nature’s genius.�✅ RENW’s regenerative packaging: Helping brands eliminate petroleum-based products and slash Scope 3 emissions.�✅ The science: Plants are renewable, circular, and already part of the solution—why are we still using plastic?
💡 The best part? These innovations are available NOW—no waiting for a “perfect” solution.
📖 Read the full recap → tarawallace.com/blog/f/webinar-series-recap-ppcs-scaling-regenerative-materials

💬 Drop a 🌿 in the comments if you’re ready to ditch plastic!

#PlasticFree #RegenerativeMaterials #Sustainability #GreenInnovation #CircularEconomy #PlasticPollution #EcoFriendly #FutureIsGreen #SustainablePackaging #GreenTech #NoPlastic #Biodegradable #NatureInnovation #ClimateAction #SustainableBusiness #PlasticReplacement #EcoWarrior #ZeroWaste #SustainableLiving #GreenFuture

@plasticpollutioncoalition @xampla_ltd @RENWofficial @erica_cirino @eileenmaguire @sustainablebrands @greenbiz @triplepundit @ecowarriorprincess earthday @wwf @sierraclub @unep @greenpeace @edie @businessgreen @theclimategroup @ecoWatch @earth911 @sustainable_brand @greenmarketing @circulareconomy @breakfreefromplastic @upstreamsolutions by @thetarawallace
2
4 months ago
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🍂 Fashion as a Force for Inclusivity 🍂

Behind every great campaign is a story waiting to be told. For Publix’s 2020 Thanksgiving commercial, I led the Wardrobe Department, styling families from all backgrounds—Latino, Black, Asian American, LGBTQ+, and interfaith—to reflect the beauty of diversity in one of the most meaningful ways.
Publix’s message:�“Thanksgiving is celebrated in countless different ways. But no matter what your table looks like, or what you put on it, Publix Super Markets is determined to celebrate every family gathered around one.”

👗 My Role: Curating culturally rich, authentic wardrobes that honored each family’s traditions while keeping the Publix brand front and center.

🎥 The Result: A heartwarming, visually stunning commercial that reminded us all that family comes in many forms.

🔗 See the full project in my portfolio: https://tarawallace.com/visual-storyteller#f2390bc4-4436-43e8-a315-3ff0aa57352f

Tag a friend who loves fashion, inclusivity, or good storytelling! 👇

#InclusiveFashion #WardrobeStylist #VisualStoryteller #PublixThanksgiving #DiversityAndInclusion #BehindTheScenes #FashionForAll #ThanksgivingVibes #CreativeWork #FashionInspo #StyleWithPurpose
Tags:�@Publix�@22Squared�@BlastFilms�FernandoFrías (if applicable) by @thetarawallace
1
4 months ago
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🚀 From Visual Storyteller to Digital Marketing Producer�I’ve worn many hats—Creative Director, Content Producer, Communications Strategist—but my mission has always been the same: to create impact through storytelling.
Now, I’m focusing on digital marketing, lead generation, and campaign optimization to help brands grow and engage global audiences.
💡 Ready to elevate your digital presence? Let’s chat!�📩 DM me or visit www.TaraWallace.com
#DigitalMarketing #ContentCreator #FreelanceLife #PaidAds #LeadGeneration #Storytelling by @thetarawallace
1
4 months ago
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History came to life at the Springfield Museums! 🎨📚

Caught a viewing of Smithsonian Channel’s America In Color (Season 3)—such a visual treat for a Creative Communications Professional like me! 🌈✨

And the Dr. Seuss Memorial Sculpture Garden? Pure joy. 🎩📖

Grateful for the inspiration! 💛

🔗 Link in bio for more about my work: www.tarawallace.com

#SpringfieldMuseums #AmericaInColor #DrSeussGarden #CreativeLife #VisualStoryteller #MuseumMagic by @thetarawallace
0
4 months ago
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📢 Breaking stereotypes one wag at a time…

Pit bulls aren’t what you’ve been told. 💔 They’re loving, loyal, and full of heart—just like any other dog. But they’re often the last to get adopted because of fear and misinformation.

🐾 Let’s change that.
✅ They’re family dogs—protective, affectionate, and great with kids.
✅ They’re hard workers—used as therapy dogs, search-and-rescue, and even service animals.
✅ They just need love—just like all dogs do.

💬 Comment below: What’s the most loving thing a dog has ever done for you? ❤️

🔗 Watch the full video to see the truth! (Link in bio)
📌 Save this post to spread awareness!

#PitBullLove #DogsofInstagram #RescueDog #AnimalRescue #DogLoyalty #EndBreedBans by @thetarawallace
7
5 months ago
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🎥 The Making of Toy’s R Us Magic!

From “C’mon, Let’s Play” to “Awwwesome” holiday campaigns, Toy’s R Us commercials have always been a part of our childhood memories. But how are they made?

We got a sneak peek behind the scenes with Tara Wallace (www.tarawallace.com) and BBDO Atlanta and BBDO New York, where creativity meets storytelling to bring joy, nostalgia, and play to life. Swipe to see the magic unfold! ❤️

#ToysRUs #BBDO #Advertising #Nostalgia #BehindTheScenes #PlayMatters #TaraWallace by @thetarawallace
1
5 months ago
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My career took me from Atlanta to NYC and beyond—but the pandemic pause? That was my masterclass.

At Westfield State University, I turned downtime into triumph: summa cum laude, scholarships, fundraising wins, and scripting for Pine Hill Cemetery’s annual event.

Now? Ready to bring that same passion and expertise to your next multimedia project. Let’s create something unforgettable!

🔗 www.tarawallace.com
#Multimedia #Storytelling #GraduationGoals #Collaboration** by @thetarawallace
0
5 months ago
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My career took me from Atlanta to NYC and beyond—but the pandemic pause? That was my masterclass.

At Westfield State University, I turned downtime into triumph: summa cum laude, scholarships, fundraising wins, and scripting for Pine Hill Cemetery’s annual event.

Now? Ready to bring that same passion and expertise to your next multimedia project. Let’s create something unforgettable!

🔗 www.tarawallace.com
#Multimedia #Storytelling #GraduationGoals #Collaboration** by @thetarawallace
0
5 months ago
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