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January 2023, I wanted to quit my business. 

No I wasn’t broke. Business was doing great. In fact I stopped taking bookings for a few days because my feet were hurting from so much work.

I felt empty, and nothing seemed to fill that void. 

Then I found God. He broke me and then built me up. 

The past 2 years have been an intense training ground. Oh it wasn’t easy but I’m grateful for it.

I used to be a people-pleaser, unsure about myself, wanting more yet cowering in fear.

But God refined me, pruned me and transformed my heart and mind. 

The things He’s done to me, I can’t even explain. I look back and almost can’t believe the version of myself I see now.

I found my purpose, I know who I am and most importantly, I know WHOSE I am

So I’m here to publicly thank my Father🙏🏾

P.S I’m officially out of my Jonah season. God says it’s time to birth, and build in the open.

So come with me.

Happy new month ❤️ by @thetomiaina
102
a year ago
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It’s been six years on this journey, and every step of the way has been nothing short of grace, growth, and gratitude.

We’re super thankful for everything we’ve built and everyone who’s been part of this story. Our incredible clients, students, and supporters. 

And now, after months of planning, reflection, and hard work behind the scenes, we are beyond excited to share what’s next…

A new chapter.
A new identity.
A new era of beauty.

This is more than a rebrand… it’s a rebirth.
A celebration of everything we’ve built and everything we’re becoming.

Welcome to ALLEL Beauty. by @thetomiaina
223
9 months ago
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It was such a delight glamming our very own Pastor Adeola Ajani @deolajani for RAIN Conference Lagos. ✨

We intentionally curated five distinct looks, one for each session, ensuring every look complemented her outfit.

The result? Makeup that looked just as beautiful on stage, on camera, and hours later😍
Which look was your favourite? ✨
Makeup: @allelbeautyco

#Allelbeauty #lekkimakeupartist #rainconference by @thetomiaina
84
a day ago
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Some stories are meant to be told. Others stay within the walls of ALLEL. 💜

Makeup @allelstudio 

#netflixdocumentary #allelbeauty #trending by @thetomiaina
30
3 days ago
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Sometimes the biggest moves happen in silence.

While I stepped away from the spotlight, ALLEL Beauty kept growing. We built a stronger team, better systems, and an even bigger vision than ever before.

Now, I’m stepping back in.

Not just to share what we do, but why we do it, what we’re building, and the journey behind it all.

If you’ve been here from the beginning, thank you. If you’re new here, welcome.

Let’s build ALLEL together. 💜

#allelbeauty #founder #lekkimakeupartist by @thetomiaina
113
12 days ago
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Rain Conference 2026! @petraccglobal @rainconferenceglobal 

Still struggling to find the words to describe all that God did over the past two weeks.

My deepest prayer going in was simple: “Lord, do a work in me. Do to me whatever You want.”

And one thing I know for sure… I’m not the same person I was before.

So grateful to God for the gift of my pastors, @officialayoajani & @deolajani. Thank you for continually yielding to God and pouring into us. My life has been marked forever. 🙏🏾❤️

#AThousandTimesMore by @thetomiaina
19
20 days ago
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This was my 5th year working behind the scenes at the #AMVCA and every single year, I leave with even more respect for Nigerian creatives.

What people see online is the final look.
What they don’t see is the chaos it took to get there.

The sleepless nights.
The constant back-and-forth.
Teams trying to create world-class results under intense pressure and limited structure.

And somehow, creatives still show up and create magic every single time.

After seeing it up close for years, I’m even more convinced that Nigeria’s creative industry is one of the most powerful industries we have.

The talent here is unbelievable, and I’m so glad the world is finally giving Nigerian creatives the global recognition they deserve. But I also believe we’ve barely scratched the surface of what’s possible.

Imagine what could happen with better funding, stronger systems, more training, proper infrastructure and sustainable business support.

A lot of Nigerian creatives are producing excellence in spite of the system, not because of it.

There’s still so much more that can be achieved and I’m really rooting for the growth of this industry. by @thetomiaina
26
2 months ago
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To all the speakers who are my friends and Family and they showed up for this, My Mentees who shared the stage and my Pastor @tosinabbott who gave us fatherly Blessings

Thank you
@thesolomonayodele @rosemondphil @iamgabebalogun @thetomiaina @i.am.oluwatunmise @trinyann @theadeifeadeoye @nifemi.adeniyi  @remiademiju @olamideeniolapeters and many others by @thetomiaina
3
4 months ago
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Today I have the privilege of speaking to the students of LASU with @ngyentrepreneurshipfellowship_ on a panel themed “Succeeding the Right Way”, sharing reflections from my journey over the last seven years and how I’ve been able to build my business while staying true to my values and refusing to cut corners.

I’m grateful for the opportunity to pour into young builders, share lessons from my journey, and contribute to a conversation that challenges people to pursue success the right way.

Looking forward to a meaningful discussion. by @thetomiaina
14
4 months ago
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He died that we may have life. 

There’s absolutely nothing I could do to earn this love

Thank you Jesus🙏🏾

Happy Easter. HE’S ALIVE! taken in Petra Christian Centre Lekki by @thetomiaina
6
4 months ago
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Five months ago, I made one of the boldest and scariest decisions for my business. I rebranded from Tomi Aina Beauty to ALLEL Beauty @allelbeautyco after about 6 years of building.

And since then I’ve been quiet.

Not because nothing was happening, but because everything was happening behind the scenes.

What started as a makeup service brand has evolved into something much bigger. My vision shifted from building a business centered around me, to building one of the leading beauty brands in Africa.

That shift changed everything.

In these past few months, I’ve been deeply focused on:
✨ Strengthening our systems
✨ Building an incredible team
✨ Expanding our capacity

Today, we have the capacity to handle large, simultaneous bookings seamlessly without compromising quality.

And this month, we hit a significant milestone. A reminder that the work happening behind the scenes is truly paying off.

There’s no clear template for what I’m building. It’s taken a lot of trial and learning in real time, but it’s also been one of the most rewarding journeys.

This is what growth looks like for me. There really is no assurance, I’m just choosing to trust the process.

It’s just the beginning of the next level of ALLEL Beauty and I’m so excited for all that is to come. by @thetomiaina
58
4 months ago
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Nothing prepared me for everything I experienced at Her Executive Edge by @mojihwusu last week. I’m still processing everything it unlocked in me.

From deep conversations about building global businesses, to clarity on structure, scale, and true executive leadership. My mindset is stretched beyond what I expected.

She didn’t just teach, she poured. She opened her heart, took us on a tour of the @woodhallcapital office, hosted us so warmly, and gave us access to real wisdom, not just theory.

So many questions I had been carrying quietly in my heart were answered. It reminded me that God truly orders our steps. 

Sometimes you think you’re signing up for an event, but Heaven is positioning you for your next level.

I left with clarity and fresh fire to build globally, intentionally, and excellently.

My sincere appreciation goes to Madam President @mojihwusu and Mrs Tara Fela-Durotoye ROI @taradurotoye, who came straight from the airport to grace us with her presence. 

Thank you so much for Her Executive Edge. God bless you ma by @thetomiaina
6
5 months ago
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