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theturnlab

@theturnlab_to

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From insight to result, we close the gap between you and your audience through evidence-based marketing and technology. Certified @bcorporation
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Meet the new wave at the lab! Three new talented members have just joined our Creative team – and they are very creative, indeed. Scott Couture, Creative Director – a Toronto creative with over 20 years of experience leading national and global campaigns for clients like Nissan, Mattamy Homes, Enwave Energy, Telus, BMW, Toyota, Lexus, and McDonald’s — across digital, experiential, and traditional platforms. He's passionate about creative leadership, mentoring teams, and building ideas that make brands not just seen, but felt. Nathan Miller, Design Director – an award-winning Design Director with over a decade of experience shaping identities, campaigns, and brand worlds. His practice brings together strategic thinking and art direction, informed by a background in photography, motion, and digital design. Outside the studio, he rides bikes, builds custom furniture, and maintains a financially questionable commitment to analog photography. Hyeri Jeong, Jr. Graphic Designer – a Graphic Design graduate fresh out of OCAD University, where she developed a passion for branding, visual identity, and packaging design. Hyeri enjoys exploring Toronto and finding inspiration through everyday experiences. by @theturnlab_to
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18 days ago
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Everything we do at theturnlab only comes together through incredible teamwork. And the key to it all? A stellar team to work with. For the latest @mattamyhomes brand spot, we took on our biggest production yet. From the story’s ideation to the dialed-in production team to the wonderful cast, this was truly a monumental effort from everyone involved. Check out this little BTS of the two-day shoot and see what really goes into the magic, and follow us to see more of what's turning at the lab 🌊 by @theturnlab_to
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a month ago
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theturnlab goes hiking! This week, our staff got together to participate in the Great Canadian Hike powered by @transcanadatrail. We went for an afternoon hike along the Toronto Beaches waterfront on the Martin Goodman Trail and collectively logged 75km. The Great Canadian Hike isn’t just a fantastic opportunity to spend time with your team and get active, but it’s also the best way to help support one of our greatest national treasures, the Trans Canada Trail. And there’s still time to join! Until September 30th, you can log your kilometres and raise donations for the cause; all proceeds go directly toward maintaining and protecting the trail. Register or donate today! by @theturnlab_to
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a month ago
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Homebuilder advertising has traditionally celebrated the moment someone becomes a homeowner, but rarely acknowledges everything that comes before: the questions and uncertainty that come with one of life's biggest decisions. Recognizing the gap between category storytelling and the lived experience of homebuyers, @theturnlab and @MattamyHomes developed Built for Who You're Becoming, a new national brand platform that reframes homeownership not as the end of a journey, but as the beginning of one. Launched nationally this month, the new campaign reinforces Mattamy’s role as the homebuilder that helps people move confidently toward what’s next. Watch the new brand spot here and see it out in the world. Brand: Mattamy Homes Vice President: Sepideh Morshedizadeh Director of Brand Marketing: Careen Chrusch Agency: The Turn Lab Chief Executive Officer: Howard Chang Creative Director: Alex Quigley Associate Creative Director: Mike Dineen Executive Producer: Michael Oshell Head of Client Services: Laurie Freeman Account Director: Danielle Vincent Production: Partners Film Executive Producer: Gigi Realini Line Producer: Dolores Salken Director: Duncan Christie Colour: Studio Feather Online Editor: Kevin Wu Post Production / VFX: MOTOMOTUS Editorial: Nimiopere Editor: Chris Chang Music / Sound: Grayson Music Sound Director: Mark Domitric Sound Director: Ali Willa Milner Sound Engineer: Brian Bernard by @theturnlab_to
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a month ago
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Tacos were eaten. Churros disappeared. Bingo got competitive.  A few scenes from the TTL summer party featuring lawn games, ice cream and a team that may or may not take winning pretty seriously. #TeamTTL by @theturnlab_to
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2 months ago
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What being a B Corp means to theturnlab? It’s more than just a certification. We’re one of 10,000+ companies across the world that aren’t motivated by shareholders; we’re motivated by people and serving our planet. Whether your business is interested in working with a B Corp or inspired to join the movement, swipe through to see some of its incredible benefits. @bcorpuscan by @theturnlab_to
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2 months ago
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What keeps theturnlab turning? Fresh ideas and fresh faces. Today we’re excited to welcome the latest members to our account team, who are already making quite an impact. Sohana Rashid, Account Executive – A Master of Marketing who’s passionate about bringing results through data-driven creativity. Keenan McHugh, Account Executive – A seasoned agency pro whose expertise shines through curiosity and conscientiousness. Jasjiv Singh, Senior Strategist – A global copywriter turned strategy sharpshooter with 10+ years in the field. by @theturnlab_to
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2 months ago
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Ever consider what makes a good brief? It’s more than just filling in the blanks. For our Senior Strategist Jasjiv, it’s about finding the right balance between delivering the client’s ask, successful research and accessibility throughout the project. “A good brief distils the client ask into an easy-to-navigate document, whilst keeping the mandatories,” says Jasjiv. “It needs to have enough firepower to make an impact, like evidence-based research, insight, audience targeting and references. But not too much, where it becomes overwhelming. The key is finding the right balance of information. Jasjiv adds that accountability plays a big part of brief writing too, “A good brief also keeps everyone honest about the deliverables, timings, budget – it serves as the North Star for everyone involved.” Follow us to learn more about the work we do and the people that make it happen. #turnthetide by @theturnlab_to
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2 months ago
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More than just a rooftop. 🌿 Our green roof is thriving with native plant species and busy pollinators, creating a small but meaningful habitat. It takes ongoing care to keep it healthy and we’re always happy to roll up our sleeves to help it flourish. taken in theturnlab by @theturnlab_to
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3 months ago
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When it comes to sharing your vision, having a team that sees it as clearly as you do is everything. Because it’s not just about cooking up a campaign, producing a commercial or creating content that goes viral – it’s about bringing your vision to life. From designers to production artists to creative & art directors, our talented team at theturnlab makes that happen. For a glimpse into the dreamwork and how we do it, check out this BTS from our Goodreid shoot earlier this month. Let’s Turn the Tide. by @theturnlab_to
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6 months ago
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Three new creatives, strengthening our craft. We’re excited to welcome three new team members to theturnlab, who will help us raise the bar on the work we deliver: Bartek Foltyn - Senior Designer Markiyan Palisa - Digital Designer Alex Kuch - Copywriter by @theturnlab_to
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7 months ago
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Meet the newest members of theturnlab: Sharon Wong - Media Manager Shafiq ur Rehman - Senior Content Creator Kamal Ladwa - Studio Manager Each one strengthens a critical part of our ecosystem: creative, production and media. So the work doesn’t just look good. It turns heads. It turns opinions. It turns the tide. Welcome to the lab. Read more at the link in our bio! by @theturnlab_to
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8 months ago
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