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If the vibe‘s not right, it’s not in The Venus Guide. 🦀
Interview Mag exploring brands & atmosphere by @whatdoesraysay
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EDITION 008 ROOM FOR (T)ALL IS OUT NOW!

In conversation with Ieva Elena Feja, Founder of LIA, a womenswear brand made for tall women, we talk about building clothes for a body the market keeps telling to crop it, size up, or just change your shoes. Ieva started with a survey sent to every tall woman she knew, and a clear strategic instinct:
„In an industry as saturated as fashion, I knew I had to pick my own angle. Otherwise it’s so hard to compete.“
As we trace her journey from the first pair of trousers to the moment the online shop went live (and the world, unsurprisingly, didn’t change overnight), one idea kept crystallizing:

Fit is a system, not a hemline. 🎡

Building something real means making space before you know what will fill it:

Building the room makes space for (t)all.

Listen to this episode on Substack, Spotify, Apple Podcasts or YouTube. <3

photo credits: 1, 3, 5, 7 @aguilarcerezo 
2, 4, 6 @ievaelena 

keywords: brand building, tall women, tall fashion, women’s wear brand, inclusive sizing, fit, niche brand, sustainability, fabric, pop-up, community, D2C, female-founded, berlin, vilnius, gothenburg, travel, vintage, interview magazine taken in Berlin, Deutschland by @thevenusguide
24
9 days ago
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if the vibe‘s not right it’s not in The Venus Guide. 🦀 exploring atmosphere and intention through the lens of brand creatives. your modern-day travel mag. 

#interviewmagazine by @thevenusguide
0
9 days ago
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if the vibe‘s not right it’s not in The Venus Guide. 🦀 exploring atmosphere and intention through the lens of brand creatives. your modern-day travel mag. 

#interviewmagazine by @thevenusguide
0
9 days ago
Download
if the vibe‘s not right it’s not in The Venus Guide. 🦀 exploring atmosphere and intention through the lens of brand creatives. your modern-day travel mag. 

#interviewmagazine taken in Berlin, Deutschland by @thevenusguide
0
11 days ago
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call me crazy but I ask a lot of questions in here out there and on my interview podcast @thevenusguide 🙂‍↕️ exploring atmosphere through a Venusian lens and taking you with me as I rearrange the world around me. as always through fashion, aesthetics and the systems behind them. 

#interior #styleinspiration #consciousconsumerism taken in Berlin, Deutschland by @thevenusguide
7
16 days ago
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EDITION 007 THE DETAILS OF DESIRE IS OUT NOW!

Founder and Creative Director of @edarastudios , @angelinagergenreder and I talk about the emotion of beauty, the way clothes and spaces feel on the body, and the desire for true belonging – feelings that linger, beyond time. 🐚 

As we touch base with her brand’s launch in Milan, to her creative practice in Munich today, one idea kept crystallizing, Desire is in the Details.
and it’s also where Angelina’s inspiration begins:
“Everything happens when I walk.” 

From the tiniest details to the big questions of fashion, we talk about the importance of scent in a showroom, as well as the dynamics of deadstock and overproduction.

In this unedited conversation, we find single-word definitions for the cities that shape us, and the timeless traditions that keep us sane, while building a brand. ☕️

As I was working on this episode, it dawns on me that building something real is an embodiment of desire – a constant gestation:
Desire is about movement, not arrival. 🌊

Listen to this episode on Substack, Spotify, Apple Podcasts or Youtube. <3

gallery photos credit:
1, 8, 11 Amelie Niederbuchner
2, 5, 7, 9, 10 Linda Leitner
3, 4, 6, 10 Angelina Gergenreder

keywords: brand building, craftsmanship, women’s wear brand, designer brand, milan, munich, creative, travel, made-to-order, overproduction, fashion industry, coffee, female-founded, deadstock, interview magazine taken in Berlin, Deutschland by @thevenusguide
30
2 months ago
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Don’t miss this episode, Edition 7 THE DETAILS OF DESIRE of @thevenusguide with the founder and Creative Director of @edarastudios @angelinagergenreder  on the Rambling with Ray podcast.

From the tiniest details to the big questions of fashion, we talk about the importance of scent in a showroom, as well as the dynamics of deadstock and overproduction. 

In this unedited conversation, we find single-word definitions for the cities that shape us, and the timeless traditions that keep us sane, while building a brand. ☕️

<3 it was a pleasure having you Angelina!

Credits for the cover photo of the SS26 Campaign:

Creative Director: Angelina Gergenreder
Photographer: Linda Leitner
Light Assistant: Jan Tauber
Hair & Make-Up: Tanja Fritzler
Model: Santa Valentina via Neucasting
Model: Meng JI via Letitgomgmt

#interviewpodcast #crafsmanship #femalefounded taken in Munich, Germany by @thevenusguide
0
2 months ago
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The unedited conversation with @angelinagergenreder , founder and Creative Director of @edarastudios is dropping this Friday. As we touch base with her brand’s launch in Milan, to her creative practice in Munich today, one idea kept crystallizing: Desire is in the Details. 🪡

Don’t miss this episode, Edition 7 THE DETAILS OF DESIRE of @thevenusguide on the Rambling with Ray podcast. 🐚☎️

<3 it was a pleasure having you Angelina!

Credits for the cover photo from the SS26 Campaign:

Creative Director: Angelina Gergenreder
Photographer: Linda Leitner
Light Assistant: Jan Tauber
Hair & Make-Up: Tanja Fritzler
Model: Santa Valentina via Neucasting
Model: Meng JI via Letitgomgmt

#interviewpodcast #crafsmanship #femalefounded taken in Berlin, Deutschland by @thevenusguide
0
2 months ago
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Edition 6 of The Venus Guide with founder of Casa Figuera @aldente_ is here ! 🐬 Alena and I connected over the shared metaphor of seeing our own brands as houses with many rooms that are all interconnected. Some other things we have in common is our background in Textile Engineering and our love for Indigo. In this episode, Alena takes us on a tour, not only through her @casafiguera , but also on her journey how she started building it. From Bali to Berlin and back again, the world is her Oyster. or should I say, her Fig Tree?! 🦪 Full podcast you know where ( everywhere ) by @whatdoesraysay 

cover photo credit @lucy_geraldine_ 🩵

#interviewpodcast #brandbuilder #craftsmanship #indigo taken in Mallorca, Spain by @thevenusguide
54
6 months ago
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new episode coming soon 🧜🏼‍♀️

if the vibe‘s not right, it’s not in The Venus Guide. 🦀

#travelmagazine #interviewpodcast taken in Berlin, Deutschland by @thevenusguide
5
6 months ago
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I’m dedicating this post to all the women who inspire me. 🪩
The women who share their stories and opinions without being afraid of someone taking from them. 
Those who do and see things differently, from a new perspective, and are unafraid to stand in their point of view. 
The women who inspire me are often those who are not quite „womanly“, „lady-like“ in their expression, but have an edge. A force that flows. A softness that simmers. 🐚
Venus is the Woman. She is the feminine principle. Omnigender. The goddess of pleasure, aliveness, and yes, money too! She comes from the sea, she rules the earth. She is Oneness and connection. She stands for fertility, which grows with diversity. 🍩

I’m inspired by the trailblazers and wrecking balls. Those who feel they don’t quite fit in. To any woman who ever felt like she’s left out. I’m dedicating this post especially to you. 🫂
At @venusianpleasures_ You can sit with us. I’m creating this space for multi-minded individuals (regardless of gender) who might not be unafraid, yet gather the courage to be themselves. 

This post is for you. 🩵

In deep gratitude to all the inspiring women I got to interview, collaborate with, or read along over the years. Thank you for being THE vital part of @venusianpleasures_ & @thevenusguide you are the shore to my sand. the foam to my coffee, the fork on my dinner plate. 🐚

swipe for baby Ray at her very first Opening Dinner June 2023 🌬️🩵 

reading is sexy, forever. taken in Berlin, Germany by @thevenusguide
7
7 months ago
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Visiting @room01_by_compose last week was truly refreshing to me. 🍋 Kristina’s space is welcoming, well curated and carries a deep energy of intention. A power, imo not to be underestimated. These photos show some glimpses of R01, a new idea of a third space. Coming together in a truly intimate set up of connection and exploration. 🌀 Every room offers different pieces of art, clothing & pieces of adornment for you and your space. The curation does not only display the pieces, but also the relationships that bring them there. I personally believe we can really feel the energy of things and this is why I keep saying it’s how you do something, not what you do. This is what makes things irreplaceable. To me, this space is an ode to developing and enjoying this skill of the felt sense. Can’t wait to see what future editions will bring. Swipe to see me in the Boucle Dress by @rheastore.official . Like being wrapped in a cloud of softness. ☁️ thank you for having me @compose__pr 

The Venus Guide is an exploration of experience, atmosphere and aesthetics through the lens of community. In a modern sense „Venus“ refers to the pursuit of refined pleasures — found in places, experiences and the connections we cultivate. 
If the vibe‘s not right, it’s not in The Venus Guide. 🦀

P.S. my favorite room is ofc Kristina’s library collection! taken in Berlin, Deutschland by @thevenusguide
4
a year ago
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