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The first shopping app to get smarter with every YES and NO. Your style. Your brands. Your sizes (00-40). #ShoppingMadeGenius
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We launched THE YES (in the midst of the pandemic, no less) because we believed in the optimism, joy, and power of the simple affirmation: YES! 

In the two years since, we’ve championed brands and made our mark in an industry that was long overdue for change. We set out to make shopping fun again and we did. (We’ve certainly shopped waaay too much at THE YES and had a blast doing it.) With every YES and NO, we learned from you and created a new way of online shopping that was so personalized, no two feeds were alike. 

We hosted style sessions, designer interviews, and Instagram takeovers. We launched a killer loyalty program (R.I.P YES Funds), helped nonprofits we love like @lawyerscomm and @goodplusfdn, and built one of the chicest online communities ever. We caught the attention and praise of @forbes, @vogue, and @businessinsider to name a few. We were called "game-changing," "innovative," and even “the aioli of e-comm” so, umm thanks?

And we grew. And grew. We met an amazing team at @pinterest who loved our work and eventually acquired the brand, which brings us to today's end of a beautiful chapter. We'll be working on a new shopping destination that brings data and fashion together in more exciting ways. It’ll be the next level of #shoppingmadegenius and we can’t wait to share it with you. Until then, thank you for being a part of this story. We’re forever grateful; you’ll always be a YES to us. — THE YES Team by @theyes
48
4 years ago
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You know that one thing on your YES List you've been eyeing? Shop now or forever hold your peace! It's your last chance to grab it on THE YES. One-click checkout, free shipping, likely on sale (because so much is!)...what have you got to lose? by @theyes
0
4 years ago
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It's a match made in bestie heaven 👯‍♀️ We're getting ready for our big move to @pinterest after being acquired this summer. It's sad to say goodbye, but we're super excited about what comes next. Get your last-minute shopping in before the site and app close on July 18. by @theyes
7
4 years ago
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Mom-approved shorts, cool one-piece swimwear, and coverups that go from beach to beachside bar—Creative + Fashion Director @ttomasihill is sharing her summer closet crushes. Shop 'em while you can! by @theyes
8
4 years ago
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📢 GIMME A Y. GIMME AN E. GIMME AN S. We're pumped about our new chapter with @pinterest. (ICYMI, we've been acquired!) The site and app will be bon voyaging on July 18 to make way for new, exciting things to come. This means you've only got a few days left to shop THE YES (and use your YES Funds!). Free shipping, one-click checkout, 100s of brands to discover—it's still #shoppingmadegenius. by @theyes
2
4 years ago
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Closet inspo from the one and only ❤️ Check out what our Creative + Fashion Director @ttomashill is wearing after a major closet cleaning fest. (Of course the tie-dye made the cut...) by @theyes
4
4 years ago
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2GOOD 2B FORGOTTEN. It's the last week until we say goodbye for good. Shop your favorite brands and YES List while you can and don't forget to sign the yearbook or #shareyourYES one last time ❤️ by @theyes
3
4 years ago
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Like salt on a margarita! Our Creative + Fashion Director @ttomasihill's most refreshing combo for summer involves effortless dresses topped off with the charmingly kitsch bags. (Bonus points if you add a 🍅 bag charm.) by @theyes
2
4 years ago
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"I love a good closet edit session," @ttomasihill tells @whowhatwear. "You're conquering the world. You're bringing order out of chaos. You're folding tees with a technique that would make Marie Kondo jealous." Head to Stories to see what our Creative + Fashion Director shared with WWW on what she's keeping in her closet and wearing all summer long. by @theyes
7
4 years ago
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Because a cake with 246 candles was a fire hazard... #happy4thofjuly by @theyes
0
4 years ago
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HALP! Tough summer style questions? It's time to phone a friend. Stylist @allisonbornstein6 is back for a YES Style Sesh. Head to Stories to ask all your burning questions about outdoor weddings, no-show bras, or whatever else is keeping you up at night. (Um, fashion related, that is.) by @theyes
1
4 years ago
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What's that? Oh, just the buzz about our new future with @pinterest 🐝 Inspo pinning and smart shopping?! It's going to be a whole new level of #shoppingmadegenius. Read more in Stories! by @theyes
0
4 years ago
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