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Third Eye

@thirdeye.agency

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Your brand, illuminated.™
Amazon Mastery. Omnichannel Clarity. Beyond the Ordinary.
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Amazon’s fake review detection isn’t a team reading reviews. It’s a pattern-recognition system flagging combinations of signals — not individual reviews.

The 5 signals: velocity, reviewer relationship mapping, ad spend as a baseline, language patterns, purchase behavior.

#AmazonFBA #AmazonSeller #EcommerceStrategy #BrandOwner #ThirdEye by @thirdeye.agency

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5 days ago

Another Amazon review enforcement wave hit in September — and Prime Big Deal Days is live right now.

Your review count is doing more work this week than on any other day of the year.

🔸 First wave: March–May 2026. 14,000+ ASINs. 30%+ review drops.
🔸 Second wave: September 2026. Still playing out.

#AmazonFBA #AmazonSeller #EcommerceStrategy #BrandOwner #CPG AmazonUpdates ThirdEye by @thirdeye.agency

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12 days ago

It’s been 4 months since Amazon stopped sharing reviews across flavor and formulation variations.

Here’s what we’re actually seeing in accounts:

🔸 Star ratings shifted silently on child ASINs that were borrowing review equity from stronger siblings
🔸 Brands tracking at the parent level missed it entirely
🔸 Any child under 30 reviews is now a Vine candidate — and some crossed that threshold after the split

The brands that audited each child individually and moved on Vine early are in a much better spot heading into Q4.

Still tracking at parent level? Worth a closer look before peak season.

#AmazonFBA #AmazonSeller #EcommerceStrategy #BrandOwner #CPG by @thirdeye.agency

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16 days ago

If you run Amazon ads, this one’s for you.

Amazon quietly gave advertisers something they’ve been asking for for years — custom date ranges in the standard campaign dashboard.
No more being locked into “Last 30 days” or “Lifetime.”

🔸 Pick any date range, going back to 2025
🔸 Compare periods side by side
🔸 See exactly what you want, when you want it

And that wasn’t the only move.

On June 8th, Amazon launched Unified Reporting — one place to see performance across Sponsored Products, Sponsored Brands, and Sponsored Display, without stitching together three separate exports.

Two updates. Both long overdue. Both live right now for many accounts.

If you haven’t checked your dashboard lately — now’s the time.

#AmazonAds #AmazonAdvertising
#AmazonSellers #PPC #SponsoredProducts by @thirdeye.agency

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19 days ago

🛍️ TikTok Shop Update

If you missed this back in July — TikTok Shop has been testing a paid membership called Shop Plus.

Three tiers. $5.99, $9.99, $14.99/month. Free 3-day shipping. Member-only discounts.

TikTok hasn’t confirmed it. But the play is obvious.

Discovery happens on TikTok. Purchase happens on Amazon. Shop Plus is built to keep the transaction on TikTok.

The numbers behind why this bet makes sense:

🔸 $11.8B in US GMV — TikTok Shop H1 2026 alone
🔸 More than double the same period last year
🔸 EMARKETER projecting $20B+ for the full year
🔸 Yet, Amazon is project to hit $500B for the full year

A membership tier with free shipping and locked discounts isn’t a loyalty feature. It’s infrastructure. It’s the Prime playbook.

#TikTokShop #Ecommerce #AmazonSellers #Commerce #ShopPlus by @thirdeye.agency

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23 days ago

Amazon is populating synthetic keywords into your SP search term report for creator placements. They look identical to real shopper queries — same column, no flag.

If you negative out one of those inferred terms because it didn’t convert, you may be suppressing real on-Amazon delivery for a phrase shoppers actually type.

Before you touch negatives in any campaign opted into off-Amazon delivery: pause. Amazon tells you what the term was. It doesn’t tell you whether a human typed it.

That distinction matters.

#AmazonFBA #AmazonSeller #SponsoredProducts #AmazonAdvertising #InfluencerMarketing by @thirdeye.agency

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a month ago

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2 months ago

Your SP daily budget now has two jobs — Amazon search clicks and off-Amazon creator clicks — with the same pool of money.

Hitting your daily cap? Those two sources are competing.

Underspending? Creator traffic is additive.

Second issue: can creators collect both a CPC payout and an affiliate commission? Gold and platinum tier creators can’t — one model per campaign. Beyond that tier, the documentation has gaps. Open question worth watching.

Pull your SP placement report. Look for off-Amazon line items.

#AmazonFBA #AffiliateMarketing #SponsoredProducts #AmazonAdvertising #InfluencerMarketing by @thirdeye.agency

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2 months ago

There’s no ASIN-level filter for off-Amazon creator placements. Control is at the campaign level.

Weak SKUs, thin listings, outdated images, price gaps — if they’re in an opted-in campaign, they’re eligible for creator content.

The way to get product-level control is to build separate campaigns. by @thirdeye.agency

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2 months ago

Your bid modifiers don’t apply to off-Amazon creator placements. Top of search, product page adjustments — none of it crosses over.

Your maximum bid applies uniformly. The precision you built for on-Amazon search has a blind spot now.

You didn’t change anything. Amazon did. Worth reviewing your max bids with this in mind.

Campaign structure is next up by @thirdeye.agency

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2 months ago

Your SP campaigns were opted into off-Amazon creator placements on August 10th. The default setting is called “Increase Reach” — you’re already in.

To limit: switch each campaign to “Limit Off Amazon Spend.”

Managing multiple campaigns? Use the SP bulk sheet.

Two more things to cover next: bid modifiers and campaign structure. by @thirdeye.agency

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2 months ago

Amazon started running your Sponsored Products ads off Amazon on August 10th. It wasn’t announced clearly.

YouTube videos. Blog posts. Review pages. Buying guides. Wherever Amazon’s eligible creators are publishing — your products can now show up through your existing Sponsored Products campaigns.

No negotiation. No brief. No upfront cost. The creator self-selects. Amazon handles the matching.

Follow along if you’re running SP campaigns. by @thirdeye.agency

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2 months ago