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THIS IS FRED

@thisis_fred

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ᴠɪsɪᴛ ᴜs ᴀᴛ﹕
ʀɪɴsᴇ ᴄᴏɴᴄᴇᴘᴛ Sᴛᴏʀᴇ
₁₄₆ ʙʀɪᴄᴋʟᴀɴᴇ ᴇ₁ ₆ϙʟ
Sᴀᴛ ₁₁﹣₆ Sᴜɴ ₁₀﹣₆ ﹠ ᴏɴʟɪɴᴇ
@istitutomarangoni_london alumni

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Your next cold-weather statement.

Handmade from 100% wool, the Hooded Coat brings warmth, structure and presence to your winter wardrobe. An oversized hood and sculptural lapels frame the silhouette, while the adjustable belt lets you define the waist. Side pockets make it as practical as it is striking.

Throw it over your everyday layers, pull up the hood and step into the change in weather.

Available online now — shop yours at www.thisisfred.co.uk

#ThisIsFred #AvantGardeFashion #WoolCoat #AlternativeFashion #GenderlessFashion taken in Thisisfred Studio by @thisis_fred

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14 hours ago

THE SLASH SHIRT HAS JUST DROPPED ONLINE 🖤

A classic shirt silhouette, disrupted by signature slash detailing through the front. Cut from structured 100% cotton drill, its oversized shape, dropped shoulders and extended length create an architectural silhouette designed to be worn your way.

Finished with a concealed snap-fastening closure, classic pointed collar, fitted cuffs and two oversized flap pockets across the chest.

Wear it buttoned as a statement shirt, open over a mesh vest, or layered as a lightweight jacket.

Genderless. Structured. Uncompromising.

Handmade by me in my East London studio and available online now.

#ThisIsFred #SlashShirt #GenderlessFashion #AvantGardeFashion #MadeInLondon taken in Thisisfred Studio by @thisis_fred

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10 days ago

THE PANEL SHIRT HAS JUST DROPPED ONLINE 🖤

A timeless shirt reworked through the architectural language of This Is Fred. Cut from structured 100% cotton drill, its oversized silhouette is defined by a signature horizontal front panel and straight longline hem.

Finished with tonal snap fastenings, a classic pointed collar, dropped shoulders and long sleeves with elasticated cuffs. Large front patch pockets add function without disrupting the clean, minimal shape.

Wear it buttoned as a statement shirt or open as a lightweight jacket for effortless layering.

Genderless. Functional. Architectural.

Handmade by me in my East London studio and available online now.

#ThisIsFred #PanelShirt #GenderlessFashion #AvantGardeFashion #MadeInLondon taken in Thisisfred Studio by @thisis_fred

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11 days ago

THE DUST COAT HAS JUST DROPPED ONLINE 🖤

Designed for transitional weather, this longline statement layer is cut from 100% cotton with an oversized, genderless silhouette. Wear it alone on milder days or layer it over a hoodie when the temperature drops.

Featuring a wide statement collar, extended front lapels, a deep open V-front and wide three-quarter-length sleeves. An adjustable buckle fastening and extended webbing waist strap let you change the shape, while large front patch pockets bring everyday practicality.

Structured. Minimal. Made for layering.

Handmade by me in my East London studio and available online now.

#ThisIsFred #DustCoat #GenderlessFashion #AvantGardeFashion #MadeInLondon taken in Thisisfred Studio by @thisis_fred

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15 days ago

JUST DROPPED 🖤 The Overlapping Top.

Strong lines. Relaxed volume. A back that deserves a second look.

Signature overlapping back panels create an architectural silhouette, balanced by a high funnel neckline, wide-cut sleeves and an angular, longline hem. Concealed front buttons and snap fastenings keep the finish clean.

Handmade in my East London studio from 100% cotton drill. Genderless by design. Made to wear your way.

Available online now — elevate your everyday wardrobe at thisisfred.co.uk.

#thisisfred #AvantGardeFashion #GenderlessFashion #WearableArchitecture #IndependentDesigner taken in Thisisfred Studio by @thisis_fred

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16 days ago

YOU’VE LOVED THE PANEL STYLE—SO I’VE CREATED IT IN THREE DIFFERENT FABRICS 🖤

Choose from sheer Mesh, lightweight Mixed Fabric or ultra-soft Vegan Leather. One signature silhouette, three completely different ways to wear it—from everyday styling to the dance floor.

Still looking for that final piece to elevate your @homobloc look? Look no further.

Order now with FREE UK next-day delivery and have yours ready in time for the dance floor.

Which fabric are you choosing?

#ThisIsFred #Homobloc #PanelStyle #ClubwearFashion #AvantGardeFashion taken in Thisisfred Studio by @thisis_fred

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a month ago

STILL NEED TO COMPLETE YOUR @homobloc LOOK? I’VE GOT YOU SORTED 🖤

From the Vegan Leather Samurai and Wrap styles to the Panel Shorts and Asymmetric Pleat Shorts—each piece is designed to make an impact on the dance floor.

Pair yours with one of my mesh vests, a harness, or both. However you wear it, make the look your own and feel free to party all day and night.

Order now with FREE UK next-day delivery and have your look ready in time for the dance floor.

#ThisIsFred #Homobloc #VeganLeather #ClubwearFashion #QueerFashion taken in Thisisfred Studio by @thisis_fred

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a month ago

MADE FOR THE DANCE FLOOR 🖤

From the dramatic Dementor Vest to the sculptural Side Peak Vest, XL Sleeve Side Peak Top, Folded Vest and Twin Peak Vest—each piece is handcrafted by me in my East London studio.

Sheer, fluid and designed to move with you, these mesh styles are the perfect addition to your upcoming @homobloc outfit. Feel free, stand out and party from day into night.

Which one are you wearing?

#ThisIsFred #Homobloc #QueerFashion #ClubwearFashion #AvantGardeFashion taken in Thisisfred Studio by @thisis_fred

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a month ago

Festival season may be coming to an end, but the night is only just beginning. 🖤

From sheer statement tops to flowing trousers and shorts, the Mesh Collection is made for hot, sweaty dance floors—where the bass takes over, the layers come off, and you lose yourself in the music.

Lightweight. Breathable. Unapologetically bold.

Explore all available mesh styles online now.

#ThisIsFred #TechnoStyle #ClubwearFashion #AvantGardeFashion #GenderlessFashion taken in Thisisfred Studio by @thisis_fred

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a month ago

🚨 STOCKIST ALERT: THIS IS FRED IS HEADING STATESIDE! 🇺🇸

I’m incredibly excited to announce that you’ll soon be able to shop THIS IS FRED in Miami at @topsandbottomsboutique

Expect everything from my signature Panel styles to an exclusive pair of Asymmetric Pleat Shorts in bold red—created especially for them. 🔴

If you’re heading to Miami, be sure to drop in, discover the collection and try everything on in person.

A huge thank you to @natniel_4u for making this happen. Miami, I’m coming for you! 🖤

#ThisIsFred #MiamiFashion #AvantGardeFashion #GenderlessFashion #IndependentDesigner taken in Miami, Florida by @thisis_fred

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a month ago

NEW ONLINE 🖤

The Asymmetric Pleated Trousers have officially dropped.

As a Scottish designer, this piece is my contemporary twist on the traditional Scottish kilt—reimagined through asymmetric layering, sharp pleating and a wide-leg silhouette.

Lightweight enough for the final days of summer, yet perfect for layering as we transition into autumn/winter. Style them with a simple vest now, then add chunky knits, jackets and boots as the temperature drops.

Tradition, reconstructed the THIS IS FRED way.

Shop the new Asymmetric Pleated Trousers online now.

#ThisIsFred #AvantGardeFashion #ScottishDesigner #GenderlessFashion #AlternativeFashion taken in Thisisfred Studio by @thisis_fred

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2 months ago

FESTIVAL SEASON ISN’T OVER YET 🖤

The Vegan Leather Panel Shorts are built for the final, cooler festivals of the season—and for taking the look straight into the club.

Made from ultra-soft vegan leather, the layered asymmetric panels create movement and an architectural silhouette that hits differently under the lights.

Style them with mesh, chunky boots and your favourite harness for the festival, the dance floor and wherever the night takes you.

From festival fields to dark club basements.

Shop the Vegan Leather Panel Shorts online now.

#ThisIsFred #TechnoStyle #ClubwearFashion #FestivalFashion #AvantGardeFashion taken in Thisisfred Studio by @thisis_fred

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2 months ago